LO2 - Lesson 5 - Purpose
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LO2 - Lesson 5 - Purpose

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EMS Creative iMedia

EMS Creative iMedia
Cambridge Technicals

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LO2 - Lesson 5 - Purpose Presentation Transcript

  • 1. Planning – Purpose Lesson 5
  • 2. Lesson Goals  Know the key requirements of the client brief  Understand the varying purposes of a commercial website  Be able to plan your business goals and objectives for the website
  • 3. Assessment Criteria  The assessment criteria for this part of the unit is as follows: Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered. D1 P2 Plan the development of a multi-page website: • Purpose • Target Audience • Content • Production Plan M1 LO2 – Plan the development of a multipage website Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.
  • 4. Client Brief Think about the key requirements of your chosen topic…
  • 5. Client Brief Understand client requirements Define purpose of a new site  You have been asked to create a new multipage website using one of the following overall themes:  New Film  New Band  New Game  Live Event  You may select which of the four themes above you want to base your work around but must follow certain requirements. #purpose #goal #objective
  • 6. Client Brief: Film Understand client requirements Define purpose of a new site  A new film is due to be launched later this year and the producers require a website to promote the film.  The website must include information that will encourage people to visit cinemas to watch the film when it is released and include downloadable teaser content.  The site must also include basic plot details, information on the characters and details on how to purchase any merchandise relating to the film. #purpose #goal #objective
  • 7. Client Brief: Band Understand client requirements Define purpose of a new site  A new band is due to release their debut single next month and their management company require a promotional website.  The website must include information that will generate interest about their debut release, biography pages for band members and tour dates.  A section for merchandise must also appear on the website along with the opportunity for users to download sample tracks. #purpose #goal #objective
  • 8. Client Brief: Game Understand client requirements Define purpose of a new site  A new video game from a team of indie designers is ready for release and the marketing team require a new website promoting the game.  The site must include details of the game genre, a plot summary and some basic information on the lead characters and gameplay.  The site should also include details of how to purchase merchandise and allow users to download some bonus material to generate interest. #purpose #goal #objective
  • 9. Client Brief: Event Understand client requirements Define purpose of a new site  An events management company have asked you to create a new website advertising an event due to occur this Summer.  The site has to include information about tickets, merchandise and allow users to find out more details on the schedule of the event.  There must be an opportunity for site users to download information and the site should generate interest in the event. #purpose #goal #objective
  • 10. What about the purpose? Think about the website research in previous lessons…
  • 11. Purpose Understand client requirements Define purpose of a new site  A typical commercial website may have a variety of purposes: To give additional details about a product and provide further information on how it works. Often linked with a new music, movie or TV show release to promote launch dates and typical cost. Download Providing a platform for the users to be able to download things such as games or applications. E-Commerce To allow people easy access 24 hours a day to purchase products from various online outlets. #purpose #goal #objective
  • 12. Purpose Understand client requirements Define purpose of a new site  When thinking about the purpose of the website you want to create, ask yourself the following:  What will the point of the site be?  How will your site achieve this?  Why is this important?  What will the site offer users?  How will your site do this?  Why is this important?  It is important that you have a clear vision on the direction your website will take. #purpose #goal #objective
  • 13. Goals & Objectives Understand client requirements Define purpose of a new site  When you are trying to establish the purpose of a website it is useful to be able to identify the goals and objectives for the site: These establish where you intend to go with a product and when you will get there. The more carefully you define your goals the more likely you are to achieve what you want to accomplish first time round. Objectives These are the steps that you will have to take in order to reach your goals. They specify what you must do and when you will actually do it.  In basic terms, goals tell you what you want to do and objectives specify how you will actually get there. #purpose #goal #objective
  • 14. Goals & Objectives Understand client requirements Define purpose of a new site  To set your goals you need to think about what you want to achieve and then explain the objectives you will need to complete to do this: Objective Increase exposure for a live event to attract more visitors Make use of social media links on site to increase exposure Improve merchandise sales relating to the product Create a product section on the site updated frequently Make users more informed about the product offered Provide clear information on product with specific details Site must be uncomplicated and easy for a novice user Create a clear navigation structure for the website
  • 15. Your Task Understand client requirements Define purpose of a new site  Explain the purpose of your website using the prompt questions:  What will the point of the site be?  How will your site achieve this?  Why is this important?  What will the site offer users?  How will your site do this?  Why is this important?  Describe your vision for the website by identifying the following:  Business Goals  Objectives #purpose #goal #objective