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Client Brief
Lesson 1
Understand client requirements
Know target audience needs
Client Brief
Read the brief given and answer the relevant questi...
 Know client requirements for the game design project
 Understand needs of your target audience
 Be able to plan for yo...
Marking
Marks Learning Objective
1 – 6
Pass
Produce an interpretation from the client brief that meets
few of the client r...
 Your client is the person you will be working for. They will tell
you what they want you to plan, design and create for ...
Client Brief
What are the main requirements of your client?
#requirement
#audience
Understand client requirements
Know tar...
 Game Spot have asked you to create a
simple PC game that can be used in
primary schools to encourage more
children to cr...
 The game must include these features:
 Single Level Map
 1 or 2 Large Rooms
 A few Small Rooms
 4 Doors (Minimum)
 ...
Target Audience
Who are they are how will you consider them?
#requirement
#audience
Understand client requirements
Know ta...
 Your target audience is the person or group of people you are
aiming a product at and should be considered in the design...
 You will need to make the following considerations in your plan:
Age Gender
Understanding Ease of Use
Objectives
Content...
 Explain your client requirements:
 Who is your client for this project?
 What do they want you to make?
 What require...
Keywords
 Client
 Requirement
 Audience
 The person who has asked you to create a
project for them.
 Something that i...
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LO2 - Lesson 1 - Client Brief

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EMS Creative iMedia
Cambridge Nationals

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Transcript of "LO2 - Lesson 1 - Client Brief"

  1. 1. Client Brief Lesson 1
  2. 2. Understand client requirements Know target audience needs Client Brief Read the brief given and answer the relevant questions.
  3. 3.  Know client requirements for the game design project  Understand needs of your target audience  Be able to plan for your client and target audience Lesson Goals #requirement #audience
  4. 4. Marking Marks Learning Objective 1 – 6 Pass Produce an interpretation from the client brief that meets few of the client requirements. Produce a limited identification of target audience requirements. 7 – 11 Merit Produce an interpretation from the client brief that meets most of the client requirements. Produce clear identification of target audience requirements. 12 – 15 Distinction Produce an interpretation from the client brief that fully meets the client requirements. Produce clear and detailed identification of target audience requirements.
  5. 5.  Your client is the person you will be working for. They will tell you what they want you to plan, design and create for them. Client #requirement #audience  The client will set requirements they want you to plan towards:  Objectives  Map Size  Character Limit  This project will have a written brief with a specification listing the main requirements. Understand client requirements Know target audience needs
  6. 6. Client Brief What are the main requirements of your client? #requirement #audience Understand client requirements Know target audience needs
  7. 7.  Game Spot have asked you to create a simple PC game that can be used in primary schools to encourage more children to create computer games.  The game must be suitable for 9 - 11 year olds, both male and female and include map pieces and props that fit into one or two key themes.  Your game must have a clear set of rules to allow the children playing it to play and win the game within a 5 minute time limit. Client Brief #requirement #audience Game Spot Understand client requirements Know target audience needs
  8. 8.  The game must include these features:  Single Level Map  1 or 2 Large Rooms  A few Small Rooms  4 Doors (Minimum)  5 Characters (Minimum)  1 or 2 Location Themes  The objectives for the game must be:  Collect 5 Objects  Avoid Being Killed  Good Chance of Winning Specification #requirement #audience Game Spot Understand client requirements Know target audience needs
  9. 9. Target Audience Who are they are how will you consider them? #requirement #audience Understand client requirements Know target audience needs
  10. 10.  Your target audience is the person or group of people you are aiming a product at and should be considered in the design. Target Audience #requirement #audience  Game Spot have identified a very specific audience for this project:  9 - 11 Year Olds  Male and Female  This audience have particular needs which are important to understand so that you make a product which is suitable for the audience. Understand client requirements Know target audience needs
  11. 11.  You will need to make the following considerations in your plan: Age Gender Understanding Ease of Use Objectives Content Gameplay Instructions #requirement #audience Target Audience Understand client requirements Know target audience needs
  12. 12.  Explain your client requirements:  Who is your client for this project?  What do they want you to make?  What requirements must you meet?  What must the game include?  Comment on your target audience:  Who is the target audience?  How will your game appeal to them?  Appeal for male & female  Appeal for age group  Distinction: Design and create a survey to give to your target audience. Your Task #requirement #audience Understand client requirements Know target audience needs
  13. 13. Keywords  Client  Requirement  Audience  The person who has asked you to create a project for them.  Something that is needed or wanted by your client in the finished product.  A person or group of people you are aiming the final product at. #requirement #audience Understand client requirements Know target audience needs
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