LO1 - Lesson 2 - Research

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LO1 - Lesson 2 - Research

  1. 1. Research Lesson 2
  2. 2. Lesson Goals  Know how to identify the purpose of a website  Understand the benefits of a company being online  Be able to analyse a range of contrasting commercial websites LO1 – Understand a range of contrasting commercial websites P1 Learners analyse a range of contrasting commercial websites: a) b) c) d) e) f) Purpose Visitor Needs Information Flow Features Benefits Content
  3. 3. Identifying the Purpose Think about what the website is used for…
  4. 4. Purpose Know varying audience needs Analyse existing websites  A typical commercial website is used for ecommerce to sell something to the audience however there may be other purposes too: e.g. to give additional details about a product & provide further information on how it works. e.g. often linked with a new music, movie or TV show release to promote launch dates and typical cost. Download e.g. providing a platform for a user to be able to download things such as games or applications. #commercial #website
  5. 5. What are the benefits? Think about positive reasons for an online presence…
  6. 6. Benefits Know varying audience needs Analyse existing websites  A company can benefit in many ways from having a web presence: 24Hrs a day, 7 days a week 365 days a Year Opens up a company to a world wide audience Location Scheduling Website available to those who may not have access to a store Time sensitive details can be automated #commercial #website
  7. 7. Website Analysis Know varying audience needs Analyse existing websites  The criteria for analysing a website is as follows:  Purpose – What’s the point of the website? e.g. Information, Promotion  Visitor Needs – What are the requirements of the user?  Information Flow – How easy is the website to use? e.g. Layout, Navigation  Features – What are the key features of the page? e.g. Rich Media, Graphics  Benefits – What are the positive aspects of this company being online?  Content – What pages are included? What is on the pages?
  8. 8. Your Task Know varying audience needs Analyse existing websites  By the end of todays lesson you should have finished researching at least two of your three commercial websites you are investigating.  For each website explain:  Purpose  Visitor Needs  Information Flow  Features  Benefits  Content #commercial #website

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