LO2 - Lesson 8 - Target Audience

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EMS Creative iMedia
Cambridge Technicals

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LO2 - Lesson 8 - Target Audience

  1. 1. Planning – Target Audience Lesson 8
  2. 2. Lesson Goals  Know how audience can impact on a project  Understand considerations made when analysing data  Be able to analyse audience and draw suitable conclusions
  3. 3. Assessment Criteria  The assessment criteria for this part of the unit is as follows: Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered. D1 P2 Plan the development of a multi-page website: • Purpose • Target Audience • Content • Production Plan M1 LO2 – Plan the development of a multipage website Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.
  4. 4. Target Audience Understand the target audience Analyse the survey results  Your target audience is the person or group of people that the final website will be aimed towards.  The audience for this project is young people, male and female, aged between 18 and 25 years old.  The audience can be categorised using the following key areas:  Age  Gender  Spending Power  Interests / Hobbies #target #audience #survey #result
  5. 5. Audience Analysis Make some conclusions from the survey results displayed…
  6. 6. Result Analysis How would a result like this impact on your website plans? #target #audience #survey #result
  7. 7. Result Analysis How would a result like this impact on your website plans? #target #audience #survey #result
  8. 8. Result Analysis How would a result like this impact on your website plans? #target #audience #survey #result
  9. 9. Result Analysis Understand the target audience Analyse the survey results  When analysing the result of your survey you must consider the following: Is the data skewed towards one group? Quantity Is the size of your sample big enough? Has your survey been taken seriously? Trust Can the source of your survey data be trusted? #target #audience #survey #result
  10. 10. Your Task Understand the target audience Analyse the survey results  Analyse your target audience survey by explaining the following for each individual question asked:  What does this result show?  How does this impact on your site?  Describe any considerations made when analysing your survey results and draw suitable conclusions:  Bias  Quality  Quantity  Trust #target #audience #survey #result

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