HeLLa Rides DEMO - Lesbians Who Tech Summit 2014

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HeLLa Ride is a hyper local ride matching service changing the way you commute.

Pitch Deck from the Lesbians Who Tech Summit. #LWTSummit

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HeLLa Rides DEMO - Lesbians Who Tech Summit 2014

  1. 1. LESBIANS WHO TECH SUMMIT Friday | February 28, 2014
  2. 2. BABY DYKE WITH BIG DREAMS 2
  3. 3. INTRODUCTION Fun Facts ‣ “Why Women Coders Matter” - Mozilla ‣ Director of Systems + Technology ‣ 20th Anniversary SF Dyke March ‣ GLAAD + BUTCH Voices + Hack City ‣ Flushing, NYC KRYS FREEMAN FOUNDER, HELLA RIDES 3
  4. 4. HELLA RIDES HOW MANY OF YOU 4
  5. 5. HELLA RIDES HOW MANY OF YOU...LIVE HERE IN THE BAY AREA? 5
  6. 6. HELLA RIDES ...DROVE HERE? 6
  7. 7. HELLA RIDES ...DROVE HERE ALONE? 7
  8. 8. HELLA RIDES ...CROSSED THE BAY BRIDGE? 8
  9. 9. WHAT IS HELLA RIDES? 9 A commuter ride matching service ‣ East Bay to SF ‣ with neighbors ‣ affordable ‣ your schedule “Neighbors helping each other get where they need to go.”
  10. 10. WHAT IS HELLA RIDES? THE ISSUES 10 DRIVING ‣ Traffic Congestion ‣ Cost vs. Experience ‣ Limited Options ‣ Time Wasted ‣ Accessibility ‣ Cost ‣ Comfort ‣ Unexpected Delays PUBLIC TRANSIT
  11. 11. WHAT IS HELLA RIDES? A MASHUP 11 + + 2014
  12. 12. HOW DOES IT WORK? 12
  13. 13. HELLA RIDES WHO DOES IT SERVE? 13
  14. 14. INTRODUCTION ‣ San Leandro to Financial District SF ‣ 30 min trip / Rush Hr = 2x as long ‣ costs $6 round trip (+ gas, parking) Wants ‣ avoid traffic ‣ spend less on commuting DRIVERS: DAISY 14
  15. 15. WHO DOES IT SERVE? DRIVERS DRIVER BENEFITS ‣ bypass the traffic at the Bay Bridge ‣ get to work quicker ‣ have someone else pay your toll ‣ optional rider benefits 15
  16. 16. INTRODUCTION ‣ BART Route: MacArthur to Embarcadero ‣ 34 min by BART vs 15 min by car ‣ costs $7 round trip ($3.50 to + from) Wants ‣ reliable and on-time transportation ‣ guaranteed seating RIDERS: MONICA 16
  17. 17. WHO DOES IT SERVE? RIDERS 17
  18. 18. WHO DOES IT SERVE? RIDERS RIDER BENEFITS ‣ be on time ‣ door to door service ‣ flat rate rides + cheaper than BART ‣ $6/daily ($3 flat rate each direction) 18
  19. 19. HELLA RIDES WHY DOES IT MATTER? 19
  20. 20. WHY DOES IT MATTER? 20 2%4% 3% 13% 10% 68% 68% Drive Alone 10% Transit 13% Carpool 3.2% Walk 4% WFH 2% Other
  21. 21. WHY DOES IT MATTER? 21 Quality Economical Quality Economical HighLow Expensive Discounted
  22. 22. WHY DOES IT MATTER? 22 Hella Rides BART Casual Carpool 511.org Ridematch Taxi* | Uber Sidecar | Lyft $3 (OAK>SF) each way ~$3-4 Varies Varies $27-78 On Demand Scheduled Semi- Scheduled Semi- Scheduled On Demand Door to Door Limited Limited Pickup/ Drop-offs Varies Door to Door iOS 7 (Android, SMS) Various Apps None Desktop Web iOS, Android, SMS Work Commute Work Commute Work Commute Work Commute Casual Rides Cost Organized Delivery Matched Usage
  23. 23. HOW TO LEVERAGE THIS OPPORTUNITY 23 DRIVE INVEST HELP BUILD TELL A FRIEND
  24. 24. HELLA RIDES THANK YOU! COME CHAT OR FIND ME ONLINE @KRYSFREE 24

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