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bChannels through partner marketing support

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  • 1. bChannels Expertise and Experience Through Partner Marketing SupportFOCUS. PEOPLE. COMPETENCY
  • 2. Marketing Support for Symantec• Run by bChannels in North A Partner Training B America, Europe and Asia Tool Enablement Campaign Support Campaign Selection Localisation, Execution• A team of twenty five native Relationship Build language marketing specialists, across three regions C Measurement• Calling to partners to drive ROI Feedback commitment to marketing Future Needs campaigns, and to measure ROI BY THE NUMBERS ● 40,000 partner interactions ● 12,000 unique partners spoken to ● 1,500 surveys completed with partners ● Attendance at more than 40 partner events ● 2,000 end customer leads generated for Symantec (1) (1) Based on average contact to lead conversion rates of sampled campaigns
  • 3. bChannels Service Centres “We’ve generated “It is a great initiative. many good leads so far This is the way vendors and we’re closing more should be supporting business.” their partners.” GERMAN PARTNER UK PARTNER North America, Canada, Latin  EMEA Asia Pacific America   bChannels calling to partners in native language from four worldwide locations  FOCUS. PEOPLE. COMPETENCY
  • 4. Meet the teamAngie Sanchez-Mackrell“I’m native Venezuelan, and am fluent inEnglish and Spanish.I graduated in Mass Media with aspecialization is in Marketing and CorporateCommunications in Caracas Venezuela.Before coming to bChannels, I had considerableexperience in marketing working in theentertainment and tourism sector within globalorganisations. I’ve been with bChannels since2009.I currently work with Symantec and Intel ”channel partners to drive marketingexecution.
  • 5. Meet the team Ayako Ikeda“I’m native Japanese but also am fluent inEnglish and SpanishI studied at Tokyo Metropolitan InstituteOf Technology and majored in Applied Mathand Computer Programming.Prior to joining bChannels, I worked incustomer services for Air China and theJapanese Embassy.I joined the bChannels team in 2009 as partof the marketing support team, and am ”working with Cisco and Symantec. I ambased in Beijing.
  • 6. Meet the team Julie Goubet“I’m native French but also speak fluentEnglish and German.I have a degree in Accountancy which wasundertaken in dual French and German.I began my career as a marketing assistantfor an IT reseller and progressed to thepurchasing department where I worked aspurchasing manager.I joined bChannels 2009. The clients I workwith at bChannels include Lenovo, Samsung ”and Sony.
  • 7. bChannels Website• Client case studies• Company history• Methodologies• White papers• Exec bios• Videos www.bchannels.com FOCUS. PEOPLE. COMPETENCY
  • 8. FOCUS. PEOPLE. COMPETENCY