bChannels through partner marketing supportPresentation Transcript
bChannels Expertise and Experience Through Partner Marketing SupportFOCUS. PEOPLE. COMPETENCY
Marketing Support for Symantec• Run by bChannels in North A Partner Training B America, Europe and Asia Tool Enablement Campaign Support Campaign Selection Localisation, Execution• A team of twenty five native Relationship Build language marketing specialists, across three regions C Measurement• Calling to partners to drive ROI Feedback commitment to marketing Future Needs campaigns, and to measure ROI BY THE NUMBERS ● 40,000 partner interactions ● 12,000 unique partners spoken to ● 1,500 surveys completed with partners ● Attendance at more than 40 partner events ● 2,000 end customer leads generated for Symantec (1) (1) Based on average contact to lead conversion rates of sampled campaigns
bChannels Service Centres “We’ve generated “It is a great initiative. many good leads so far This is the way vendors and we’re closing more should be supporting business.” their partners.” GERMAN PARTNER UK PARTNER North America, Canada, Latin EMEA Asia Pacific America bChannels calling to partners in native language from four worldwide locations FOCUS. PEOPLE. COMPETENCY
Meet the teamAngie Sanchez-Mackrell“I’m native Venezuelan, and am fluent inEnglish and Spanish.I graduated in Mass Media with aspecialization is in Marketing and CorporateCommunications in Caracas Venezuela.Before coming to bChannels, I had considerableexperience in marketing working in theentertainment and tourism sector within globalorganisations. I’ve been with bChannels since2009.I currently work with Symantec and Intel ”channel partners to drive marketingexecution.
Meet the team Ayako Ikeda“I’m native Japanese but also am fluent inEnglish and SpanishI studied at Tokyo Metropolitan InstituteOf Technology and majored in Applied Mathand Computer Programming.Prior to joining bChannels, I worked incustomer services for Air China and theJapanese Embassy.I joined the bChannels team in 2009 as partof the marketing support team, and am ”working with Cisco and Symantec. I ambased in Beijing.
Meet the team Julie Goubet“I’m native French but also speak fluentEnglish and German.I have a degree in Accountancy which wasundertaken in dual French and German.I began my career as a marketing assistantfor an IT reseller and progressed to thepurchasing department where I worked aspurchasing manager.I joined bChannels 2009. The clients I workwith at bChannels include Lenovo, Samsung ”and Sony.
bChannels Website• Client case studies• Company history• Methodologies• White papers• Exec bios• Videos www.bchannels.com FOCUS. PEOPLE. COMPETENCY