2. Introduction
bChannels is a specialist in the design and management of indirect
partner programs for technology companies.
This brief presentation summarises our experience running co-
marketing claim process for hardware vendors who manage fund
compliance on behalf of OEM’s like Microsoft and Intel.
What is the process ...?
Our Client
Channel Partner Hardware Vendor OEM Vendor
Example: Lenovo Example: Intel
Wants to run a campaign.
Ensures application complies
Applies for funds.
with OEM vendor rules.
Submits application using
OEM vendor tool.
Approves or rejects the fund
usage application.
Manages fund payment to
Executes activity.
partner and reporting to OEM.
Receives usage reports, pays
funds to hardware vendor.
3. Three Components Outsourced
Our Client
Channel Partner Hardware Vendor OEM Vendor
Example: Lenovo Example: Intel
Wants to run a campaign. Outsourced to bChannels
1
Ensures application complies
Applies for funds.
with OEM vendor rules.
2 Submits application using
OEM vendor tool.
Approves or rejects the fund
usage application.
3 Manages fund payment to
Executes activity.
partner and reporting to OEM.
Receives usage reports, pays
funds to hardware vendor.
What are the benefits ...?
● Compliance: To meet OEM fund management rules and reporting needs.
● Administration: Internal workload reduced, managed by a specialist.
● Partner Experience: Improved process, slicker reporting, faster payment.
4. Ensure Application Complies with OEM
Vendor Rules, Submit using OEM Tool
Submit Activity Submit Create Intel Approves Submit
Information Statement Media Activity InformationRun Activity Payment
of Placement and SOW Request
Work
(SOW)
Creative Brief
Ad $$$$$$$$$ Ad Ad $$$$$$$$$
Ad Example
We’re using here as an example the
Intel Joint Marketing Program (JMP).
Proposed activities (SOW) are
summarised in a prescribed Excel
format and then entered into the Intel
IION tool for approval.
5. Approve Activity, Gather Proof of
Performance, Manage Release of Payment
bChannels ensures that Intel brand usage and
campaign reimbursement rules are followed.
The partner must provide Intel ‘Proof of
Execution’ which bChannels audits.
bChannels then approves release of funds to
the partner and matches funds paid to funds
recovered from the OEM vendor.
bChannels also manages reimbursement
issues using the OEM vendor’s approved
tool, here Intel Ticketing.
6. Why This Matters
● For the OEM Vendor
bChannels can increase compliance and reduce workload for hardware
vendor partners, which means co-funded activities are approved and
executed more quickly and more effectively.
● For the Hardware Vendor
bChannels significantly reduces internal administration and associated
cost. We also speed up the activity approval cycle so partners are happier
and funds are managed more tightly.
● For the Partner
bChannels increases perceived ease of doing business by streamlining the
activity request and claim submission process.
We are looking to add more vendor clients to our portfolio, enabling us to
expand our specialist team who focus on OEM fund management activity.