1. bChannels Experience and Expertise
Partner Profiling
Who We Are
bChannels is a specialist in the development and optimization of routes to market and
channel engagement process for global technology companies. Our team of
consultants work with channel leaders in the world’s largest technology businesses to
develop effective channel strategy and process. We have people based in North
America, Europe and Asia.
Who We Work With
bChannels works with clients in every technology sector including Telco (with Cisco,
Avaya and Alcatel-Lucent), Hardware (with Samsung, LG and Lenovo) and Software
(with Symantec, VMware and SAP). Intel is our largest client.
Two Stage Process
Effective partner profiling is best done in two stages. First build a profiled database
from public domain sources, aggregating data to identify ‘opportunity clusters’. Second
make outbound calls to enhance profiles and to
gather contact information.
Proprietary bChannels Tools
Outbound calling is expensive, so the more work
we do up front to build the database, the more
cost effective the program is. At bChannels we
have developed a unique approach to database
building using our own proprietary tools. These
‘scrape’ partner profile data from public domain
websites, like vendor partner locators.
Oracle Case Study
Using our tools we recently built a qualified database of Microsoft, IBM and JBoss
partners for Oracle, including contact details and specializations. All without making a
phone call. This means that when we do pick up the phone we are targeting partners
most likely to be of interest.
 Low cost database build
 Public domain sources
 Proven bChannels tools
 Specialisations, locations
 Allows targeting of calling
For more Information
Check out our website at www.bChannels.com or contact Matt Rowland-Jones on
matt@bchannels.com.