Portfolio 20110714

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About Yvonne Lin

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Portfolio 20110714

  1. 1. What I did for the last job. Yvonne Lin
  2. 2. Online marketing <ul><li>Website trafficking </li></ul><ul><ul><li>Steady growth of website traffic </li></ul></ul><ul><ul><li>Mainly through search engine </li></ul></ul>
  3. 3. Online marketing - 2 <ul><li>Increase awareness by </li></ul><ul><ul><li>Sending eDMs to prospect customers </li></ul></ul><ul><ul><li>Online news release </li></ul></ul><ul><ul><li>Utilizing social media, e.g. Facebook, Yahoo knowledge… </li></ul></ul>
  4. 4. Resource of our new clients <ul><li>From Internet : </li></ul><ul><ul><li>10/Sep 11/May </li></ul></ul><ul><ul><li>67% => 98% </li></ul></ul><ul><li>Reason : </li></ul><ul><ul><li>Proper Exposure (online & offline) </li></ul></ul><ul><ul><li>+ SEO + Ads on search engine </li></ul></ul>353 217 340 184 227 236 261 265 288 No. of New clients 05 04 03 02 01 12 11 10 09
  5. 5. Exposure on News <ul><li>TV news : </li></ul><ul><ul><li>中天,三立, TVBS ,華視,… </li></ul></ul><ul><li>Newspaper & magazines : </li></ul><ul><ul><li>蘋果日報,壹周刊,經濟日報,工商時報,天下雜誌,今週刊… </li></ul></ul><ul><li>News online : </li></ul><ul><ul><li>Yahoo, 中時,自由, MSN , </li></ul></ul><ul><ul><li>UDN ,中央社,蘋果… </li></ul></ul>
  6. 6. Exhibition & Symposium <ul><li>Participated 15 events </li></ul><ul><ul><li>6 exhibition at TWTC ( 世貿 ) </li></ul></ul><ul><ul><ul><li>Organized 25 clients and held an </li></ul></ul></ul><ul><ul><ul><li>united activity at the exhibition center </li></ul></ul></ul><ul><ul><li>3 workshop / symposium </li></ul></ul><ul><ul><ul><li>>100 participants at the </li></ul></ul></ul><ul><ul><ul><li>biggest symposium </li></ul></ul></ul><ul><li>Organized regular talk & </li></ul><ul><li>training for key clients </li></ul>
  7. 7. Results <ul><li>Higher revenue, better benefit </li></ul><ul><ul><li>More than 50% growth by 2010 </li></ul></ul><ul><li>Brand name start to appear in the public (shown by our clients without our asking) </li></ul><ul><ul><li>2 clients in 2010 , at least 30 clients in 2011 </li></ul></ul><ul><li>Consumer gradually hear of the brand </li></ul><ul><li>Existing customers trust the company more </li></ul>
  8. 8. Yvonne’s Characteristic <ul><li>Positive </li></ul><ul><li>Proactive </li></ul><ul><li>Initiative </li></ul><ul><li>Perceptual & Rational </li></ul><ul><li>Creative & goal directed </li></ul><ul><li>Playful but also serious </li></ul><ul><li>Strategic but look into details </li></ul><ul><li>Willing to learn and try </li></ul><ul><li>Open minded </li></ul><ul><li>Good communication skills </li></ul>
  9. 9. Are you looking for growth of your brand? Or a working partner that brings the positive atmosphere? All you need to do is to call: 0918-086-384

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