Portfolio 20110714

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About Yvonne Lin

About Yvonne Lin

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  • 1. What I did for the last job. Yvonne Lin
  • 2. Online marketing
    • Website trafficking
      • Steady growth of website traffic
      • Mainly through search engine
  • 3. Online marketing - 2
    • Increase awareness by
      • Sending eDMs to prospect customers
      • Online news release
      • Utilizing social media, e.g. Facebook, Yahoo knowledge…
  • 4. Resource of our new clients
    • From Internet :
      • 10/Sep 11/May
      • 67% => 98%
    • Reason :
      • Proper Exposure (online & offline)
      • + SEO + Ads on search engine
    353 217 340 184 227 236 261 265 288 No. of New clients 05 04 03 02 01 12 11 10 09
  • 5. Exposure on News
    • TV news :
      • 中天,三立, TVBS ,華視,…
    • Newspaper & magazines :
      • 蘋果日報,壹周刊,經濟日報,工商時報,天下雜誌,今週刊…
    • News online :
      • Yahoo, 中時,自由, MSN ,
      • UDN ,中央社,蘋果…
  • 6. Exhibition & Symposium
    • Participated 15 events
      • 6 exhibition at TWTC ( 世貿 )
        • Organized 25 clients and held an
        • united activity at the exhibition center
      • 3 workshop / symposium
        • >100 participants at the
        • biggest symposium
    • Organized regular talk &
    • training for key clients
  • 7. Results
    • Higher revenue, better benefit
      • More than 50% growth by 2010
    • Brand name start to appear in the public (shown by our clients without our asking)
      • 2 clients in 2010 , at least 30 clients in 2011
    • Consumer gradually hear of the brand
    • Existing customers trust the company more
  • 8. Yvonne’s Characteristic
    • Positive
    • Proactive
    • Initiative
    • Perceptual & Rational
    • Creative & goal directed
    • Playful but also serious
    • Strategic but look into details
    • Willing to learn and try
    • Open minded
    • Good communication skills
  • 9. Are you looking for growth of your brand? Or a working partner that brings the positive atmosphere? All you need to do is to call: 0918-086-384