Djm storyboard innovation for multimedia presentation

Storyboard for Multimedia Presentation Student: David J. Miller david.miller3@waldenu.edu Program: Ph.D. in Education Specialization: Educational Technology Instructor: Amar Almasude, Ph.D. Walden University August 15, 2011

INNOVATIONS FOR MULTIMEDIA PRESENTATIONS
Adobe Captivate
Managing electronic course materials
Effective strategies to develop teaching-learning communities
Alternate forms of assessment

Four Stages of Innovation Development
Need: What problem or need existed that gave rise to your innovation?
Research: What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?
Development: What problems did your innovation encounter in the development process? Who was the intended audience for your innovation?
Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.

Need: What problem or need existed that gave rise to your innovation?
There is a need to move beyond traditional instructional design while considering varied inputs into supporting and developing our learners.

Research : What research organization or people developed a solution to this problem or need?
Adobe Captivate and Adobe Connect: Launched in 2003 by Macromedia

Research : What were their findings?
Created solutions for customers to create, deliver, and optimize compelling content and applications — improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success.

Research: Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?
Adobe was founded in 1982 by Charles Geschke and John Warnock
While the product started out as a pure screen recording utility known as Flashcam (Nexus Concepts 2002), it evolved into an E-learning authoring tool after San Diego-based e-Help Corporation acquired Flashcam and released it as RoboDemo. Eventually, software firm Macromedia acquired e-Help to gain RoboDemo. Shortly before Adobe Systems acquired Macromedia, they changed the name of the product to Captivate.

Development: What problems did your innovation encounter in the development process?
1) Project cache
2) Recording
3) Issues when Adobe Captivate 4 projects are upgraded to Adobe Captivate 5
4) Aggregator
5) Reporting to Acrobat.com

Development: Who is the intended audience for your innovation?
The audience for this innovation is beginning and intermediate users who want to create software demonstrations and interactive simulations.

Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.
Captivate was originally called RoboDemo when the program was bought from a small company called E-Help
Adobe is committed to proactively managing the manufacturing and shipping of packaged products. This includes the sourcing of printed components and media replication, as well as the selection and management of suppliers that assemble and ship software
Online marketing
Deliver and measure marketing effectiveness across a wide spectrum of screens and devices.

The Five Stages of the Innovation-Decision Process
Knowledge
Persuasion
Decision
Implementation
Confirmation

Knowledge
Adobe Captivate (formerly RoboDemo ) is an electronic learning tool for Microsoft Windows, and from v.5 Mac OS X.
Can be used to author software demonstrations, software simulations, branched scenarios, and randomized quizzes in .swf format.

Persuasion
The software enables you to “rapidly create, smoothly deliver, and easily maintain rich eLearning content.
Easily integrates your content

Decision
Rapid eLearning (ReL) via Adobe Captivate impacts the eLearning creation process and ultimately the ability of workers to meet company goals.

Implementation
KNOW YOUR USER
ARTICULATE the LEARNING GOALS
DEVELOP A SCRIPT or STORYBOARD
PRODUCTION LENGTH
NAVIGATION
NARRATION
STANDARD ELEMENTS

Confirmation
eLearning is continuing to grow, even in economic recovery.
W ill continue to fill an important gap in learning content creation
The content development process is spreading outside of the learning realm
Instructional designers’ roles is changing
Content developers are becoming more sophisticated with Adobe Captivate

S-Curve for Adobe Captivate
The S curve is used to study a lot of natural processes and complex systems.
The logistic equation was published for the first time in 1838 by P. F. Verhulst, a Belgian mathematician, than it was rediscovered in 1920 by Raymond Pearl and Lowell Reed.

S-Curve for Adobe Captivate Innovativeness and Adopter Categories

Adobe Captivate Innovation S-Curve Performance Time 100% May 2002 Fall 2002 Spring 2003 Fall 2003 2004 2006 2007 2009 2010 2011

Adobe Captivate Innovation S-Curve Performance Time 100%

S-Curve for Adobe Captivate
Variables Determining the Rate of Adoption
1) Perceived Attributes of innovations – accounts for 49% to 87% of variance in the rate of adoption
2) Type of Innovation-Decision
3) Communication Channel diffusing the innovation at various states in the innovation-decision process
4) Nature of the Social System
5) Extent of Change agent’s promotion efforts

Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption
The Innovators using Adobe Captivate are the Organization’s Instructional Systems Designers and Curriculum Specialists.
Attributes of Innovators include:
Relative Advantage
Compatibility
Observability
Trialability

Early Adopters of Adobe Connect Instructional Courses
Early Adopters typically display characteristics that include:
Experience with computers and Learning Management Systems (LMS) such as Developers, Instructors, and Managers of Technology
Individuals that display opinion leadership qualities (management)
Individuals that are more likely to investigate new developments; more effective and efficient ways to accomplish the mandated training for their employees such as: Information Technology personnel or Marketing and Sales personnel.

The most convincing strategies that are the most persuasive in convincing Early Adopters to adopt the innovation are:
Availability and use of existing directories of staff interests and expertise.
The degree of mutual acquaintance among a project's members.
Levels of experience within the project team.

The laggards in terms of rejecting the innovation of Adobe Captivate as an LMS towards required company training are:
Employees participating in and subjected to the training on a non-voluntary basis.
This group includes middle management and supervisors required to schedule their staff for training via this LMS.

Strategies to help laggards move towards adoption of an Adobe Captivate LMS for required training and education are:
Providing additional information about the significance and benefits of an innovative LMS
Provide workshops on the LMS prior to release
Provide workshops and training on ways to implement and utilize this new technology
Ask for evaluations and feedback from laggards to facilitate on-going courseware and delivery methodologies

Critical attributes that will help Adobe Captivate LMS training meet critical mass in mandated aviation regulatory training are trialability, observability and relative advantage.
If company management and trainees are given an opportunity to test the product, realize the applied benefits of economics and efficiency, then the innovation will have a better chance of success.

Adobe Captivate A Decentralized Approach
Curriculum Developers and Managers of IT are motivated to seek innovations that drive a decentralized diffusion process
A more cost-efficient system is proliferated compared to a system of professional change agents managing the diffusion process
User self-reliance is encouraged
A decentralized approach is more publicly popular
Disadvantage to a decentralized approach is that technical expertise may be difficult to bring to bear and that a high level of expertise may be required to participate in the processes
This is not the case in this innovation with Adobe Captivate due to its user-friendly and low-tech expectations
Evaluation may consist of virtual or actual visits to the user sites for feedback and real time feedback or IT issues.

Change Agents
Middle Managers of Production, Inspection and Quality Control best fit the role as change agents
1. Develop needs for change based upon time constraints that precludes employees participating in initial and recurrent training
2. Establishes an information-exchange relationship.
3. Diagnosis existing problems and suggests solutions to increase production while enabling participation in training.
4. Creates an intent in the clients (employees, customers) to change.
5. Translates an intent into action.
6. Assists in the stabilization of adoption and prevents discontinuance via support of innovation.
7. Strives to achieve a terminal relationship as the innovation diffuses into a beneficial and effective means to conduct instruction and learning events.

Critical Mass
4 Strategies for Meeting Critical Mass
Upper management of company and customers are targeted of initial adoption
Adobe Captivate (or similar curriculum delivery products) are an inevitable innovation and will be adopted towards more efficient, flexible, and affordable means of instruction
This innovation will be introduced to customers and mid-level management groups who are more innovative
Incentives for early adoption include less non-billable time to customers aircraft and services; more profitability for company

Specific variables that make organizational adoption different from individual adoption
Processes of downsizing
Flexible employment practices
Vertical disintegration
Outsourcing
An increasing dependence on external complementary assets
All reduce the direct control and ownership which organizations have over these resources

Adobe Captivate 5.5 video links
http://www.youtube.com/watch?v=dPo62PRFHEY&feature=related
http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=player_detailpage
http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=player_detailpage
http://www.youtube.com/watch?v=dnfbhnxprRk&feature=player_detailpage
http://www.youtube.com/watch?v=ZMSRYI0VY50&feature=player_detailpage

INNOVATIONS FOR MULTIMEDIA PRESENTATIONS
Adobe Captivate
Managing electronic course materials
Effective strategies to develop teaching-learning communities
Alternate forms of assessment

References:
http://www.lib.umd.edu/UES/bestpractices.pdf
http://www.adobe.com/products/captivate/reviews-awards.html
http://rjacquez.com/read-all-about-it-introducing-adobe-captivate-5-5-and-adobe- elearning-suite-2-5/
"Forrester Consulting (2010). Rapid eLearning: Claiming A Spot In Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010.
MarketWatch.com". http://www.marketwatch.com/story/adobe-unveils-elearning-suite-2-captivate-5-2010-05-04. Retrieved 2011-07-04
Rogers, E. M. (1995). Diffusion of Innovations, 4th edition. New York: Free Press.

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