Creative chase busting v2

CREATIVE GUIDE
• CACHE BUSTING IN RIGHT MEDIA
•B 3 TA G S
• TEXTLINKS

DART TAGS

Original Tag :

<SCRIPT language='JavaScript1.1'
SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.2;abr=!ie;sz
=468x60;ord=[timestamp]?">
</SCRIPT>
<NOSCRIPT>
<A
HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.2;abr=!ie
4;abr=!ie5;sz=468x60;ord=[timestamp]?">
<IMG
SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;a
br=!ie5;sz=468x60;ord=[timestamp]?" BORDER=0 WIDTH=468 HEIGHT=60 ALT="Click
Here!"></A>
</NOSCRIPT>

DART TAGS

Cache Busted Tag :

SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.2;abr=!ie;sz
=468x60;click=${CLICK_URL};ord=${CACHEBUSTER}?">
</SCRIPT>
<NOSCRIPT>
<A
HREF=“${CLICK_URL}http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B464
8663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=${CACHEBUSTER}?">
<IMG
SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;a
br=!ie5;sz=468x60;ord=${CACHEBUSTER}?" BORDER=0 WIDTH=468 HEIGHT=60
ALT="Click Here!"></A>
</NOSCRIPT>

ATLAS TAGS

ORIGINAL TAG :

<iframe src="http://view.atdmt.com/ZO2/iview/240520608/direct/01?click="
frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0"
leftmargin="0" allowtransparency="true" width="468" height="60">
<script language="JavaScript" type="text/javascript">
document.write('<a href="http://clk.atdmt.com/ZO2/go/240520608/direct/01/"
target="_blank"><img
src="http://view.atdmt.com/ZO2/view/240520608/direct/01/"/></a>');
</script><noscript><a href="http://clk.atdmt.com/ZO2/go/240520608/direct/01/"
target="_blank"><img border="0"
src="http://view.atdmt.com/ZO2/view/240520608/direct/01/"
/></a></noscript></iframe>

ATLAS TAGS

Cache Busted Tag :

<iframe
src="http://view.atdmt.com/ZO2/iview/240520608/direct/01/${REQUESTID};click=${C
LICKURL}" frameborder="0" scrolling="no" marginheight="0" marginwidth="0"
topmargin="0" leftmargin="0" allowtransparency="true" width="468" height="60">
<script language="JavaScript" type="text/javascript">
document.write('<a
href=“${CLICKURL}http://clk.atdmt.com/ZO2/go/240520608/direct/01/"
target="_blank"><img
src="http://view.atdmt.com/ZO2/view/240520608/direct/01/"/></a>');
</script><noscript><a href="http://clk.atdmt.com/ZO2/go/240520608/direct/01/"
src="http://view.atdmt.com/ZO2/view/240520608/direct/01/"
/></a></noscript></iframe>

MEDIAPLEX TAGS

ORIGINAL TAG :


<script type="text/javascript" src="http://altfarm.mediaplex.com/ad/js/14320-
102847-17244-2?mpt=[CACHEBUSTER]&mpvc=">
</script>
<noscript>
<a href="http://altfarm.mediaplex.com/ad/nc/14320-102847-17244-
2?mpt=[CACHEBUSTER]">
<img src="http://altfarm.mediaplex.com/ad/nb/14320-102847-17244-
2?mpt=[CACHEBUSTER]"
alt="Click Here" border="0">
</a>
</noscript>

MEDIAPLEX TAGS

Cache Busted Tag :


<script type="text/javascript" src="http://altfarm.mediaplex.com/ad/js/14320-
102847-17244-2?mpt=${REQUESTID}&mpvc=${CLICK_URL}">
</script>
<noscript>
<a href="${CLICK_URL}http://altfarm.mediaplex.com/ad/nc/14320-102847-17244-
2?mpt= ${REQUESTID} ">
<img src="http://altfarm.mediaplex.com/ad/nb/14320-102847-17244-2?mpt=
${REQUESTID} "
alt="Click Here" border="0">
</a>
</noscript>

ADFORM TAGS

ORIGINAL TAGS

<script language="javascript"
src="http://track.adform.net/adfscript/?bn=392598;"></script>
<noscript>
<A HREF="http://track.adform.net/C/?bn=392598;C=0" TARGET="_blank">
<IMG
SRC="http://track.adform.net/adfserve/?bn=392598;srctype=4;ord=[CACHEBUSTING]"
BORDER="0" WIDTH="300" HEIGHT="250" ALT="">
</A>
</noscript>

ADFORM TAGS (with preview adsafe macro)

Cache Busted Tags :

<script language="javascript"
src="http://fw.adsafeprotected.com/rjss/track.adform.net/12094/300310/adfscript/?bn=851913;${C
ACHEBUSTER};click=${CLICK_URL}&adsafe_preview=${IS_PREVIEW}"></script>
<noscript>
<a href="click=${CLICK_URL}http://track.adform.net/C/?bn=851913;C=0" target="_blank">
<img
src="http://fw.adsafeprotected.com/rfw/track.adform.net/12094/300309/adfserve/?bn=851913;src
type=4;ord=${CACHEBUSTER}&adsafe_preview=${IS_PREVIEW}" border="0" width="160"
height="600" alt=""/>
</a>
</noscript

FLASHTALKING TAGS

ORIGINAL TAGS :

<script language="Javascript1.1" type="text/javascript">
var ftClick = "";
var ftX = "";
var ftY = "";
var ftZ = "";
var ftContent = "";
var ft300x250_OOBclickTrack = "";
var ftRandom = Math.random()*1000000;
var ftBuildTag1 = "<scr";
var ftBuildTag2 = "</";
var ftTag = ftBuildTag1 + 'ipt language="javascript1.1" type="text/javascript" ';
ftTag +=
'src="http://servedby.flashtalking.com/imp/12664;48056;201;js;ANDAssociatedNorthcliffeDigital;300x250MPUVarious1/?click='+ftClick+'&ftx='+ftX
+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&cachebuster='+ftRandom+'" id="ftscript_300x250" name="ftscript_300x250"';
ftTag += '">' + ftBuildTag2 + 'script>';
document.write(ftTag);
</script>
<noscript>
<a href="http://servedby.flashtalking.com/click/12664;48056;0;209;0/?url=146794" target="_blank">
<img border="0" src="http://servedby.flashtalking.com/imp/12664;48056;205;gif;ANDAssociatedNorthcliffeDigital;300x250MPUVarious1/?"></a>
</noscript>

FLASHTALKING TAGS

Cache Busted Tags :

<script language="Javascript1.1" type="text/javascript">
var ftClick = "";
var ftX = "";
var ftY = "";
var ftZ = "";
var ftContent = "";
var ft300x250_OOBclickTrack = "";
var ftRandom = Math.random()*1000000;
var ftBuildTag1 = "<scr";
var ftBuildTag2 = "</";
var ftTag = ftBuildTag1 + 'ipt language="javascript1.1" type="text/javascript" ';
ftTag +=
'src="http://servedby.flashtalking.com/imp/12664;48056;201;js;ANDAssociatedNorthcliffeDigital;300x250MPUVarious/?click=${CLICKURL}'+ftClick+
'&ftx='+ftX+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&cachebuster='+ftRandom+'" id="ftscript_300x250" name="ftscript_300x250"';
ftTag += '">' + ftBuildTag2 + 'script>';
document.write(ftTag);
</script>
<noscript>
<a href="${CLICKURL}http://servedby.flashtalking.com/click/12664;48056;0;209;0/?url=146794" target="_blank">
<img border="0" src="http://servedby.flashtalking.com/imp/12664;48056;205;gif;ANDAssociatedNorthcliffeDigital;300x250MPUVarious/?"></a>
</noscript>

B3 TAGS
ANATOMY OF A B3 TAG

<IFRAME SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.2;sz=468x60;ord=[timestamp]?"
WIDTH=468 HEIGHT=60 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0
SCROLLING=no BORDERCOLOR='#000000'>
SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.2;abr=!ie;sz=468x60;ord=[timestamp]?">
</SCRIPT>
<NOSCRIPT>
<A
HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=[ti
mestamp]?">
<IMG
SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.2;abr=!ie4;abr=!ie5;sz=468x60;ord=[times
tamp]?" BORDER=0 WIDTH=468 HEIGHT=60 ALT="Click Here!"></A>
</NOSCRIPT>
</IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1[TIMESTAMP]@x23?" width="0"
height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0"
bordercolor="#000000"></iframe>

B3 TAGS

These Tags Must Please Closed off properly Failure To Do
So Will Result In The Following :-

 Displaying a Blank on the Page

 Slowing the Page Down

 Ad Appearing in the wrong ad slot size

B3 TAGS

 B3 Tags Normally Come as a IFRAME wrapped around
the JAVASCRIPT Part of the code.

 When Served the tag will Drop a Cookie onto your
computer.

 This acts as a 24hr Exclusion Pixel. So if you were to see
the same ad on another network you will not be able to
see the same ad on our network for 24hrs

Trafficking DART
B3 Tags In Right Media

ORIGINAL TAG :

<IFRAME
SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.3;sz=300x250;ord=[timestam
p]?" WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0
FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>
SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.3;abr=!ie;sz=300x250;ord=[ti
mestamp]?">
</SCRIPT>
<NOSCRIPT>
<A
HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=30
0x250;ord=[timestamp]?">
<IMG
SRC="http://ad.doubleclick.net/ad/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=300x25
0;ord=[timestamp]?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here!"></A>
</NOSCRIPT>
</IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1[TIMESTAMP]@x23?"
width="0" height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0"
scrolling="0" bordercolor="#000000"></iframe>

Trafficking DART

CACHE BUSTED TAG :

<IFRAME
SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.3;sz=300x250;click=${CLICKU
RL};ord=${REQUESTID}?" WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0
VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>
SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.3;abr=!ie;sz=300x250;ord=${
REQUESTID}?">
</SCRIPT>
<NOSCRIPT>
<A
HREF=“${CLICKURL}http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;ab
r=!ie5;sz=300x250;ord=${REQUESTID}?">
<IMG
0;ord=${REQUESTID}?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here!"></A>
</NOSCRIPT>
</IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1{REQUESTID}@x23?"

Trafficking DART
B3 Tags In DFP

ORIGINAL TAG :

<IFRAME
SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.3;sz=300x250;ord=[timestam
p]?" WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0
FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>
SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.3;abr=!ie;sz=300x250;ord=[ti
mestamp]?">
</SCRIPT>
<NOSCRIPT>
<A
HREF="http://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=30
0x250;ord=[timestamp]?">
<IMG
0;ord=[timestamp]?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here!"></A>
</NOSCRIPT>
</IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1[TIMESTAMP]@x23?"

Trafficking DART
B3 Tags In DFP

CACHE BUSTED TAG :

<IFRAME
SRC="http://ad.doubleclick.net/adi/N1397.ANDRunofNetwork/B4648663.3;sz=300x250;ord=%n?"
WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0
SCROLLING=no BORDERCOLOR='#000000'>
SRC="http://ad.doubleclick.net/adj/N1397.ANDRunofNetwork/B4648663.3;abr=!ie;sz=300x250;ord=%n
?">
</SCRIPT>
<NOSCRIPT>
<A
HREF=“%chttp://ad.doubleclick.net/jump/N1397.ANDRunofNetwork/B4648663.3;abr=!ie4;abr=!ie5;sz=
300x250;ord=%n?">
<IMG
0;ord=%n?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here!"></A>
</NOSCRIPT>
</IFRAME><iframe src="http://b3-uk.mookie1.com/2/AND/SunBingo/July2010/1%n@x23?" width="0"
height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0" scrolling="0"
bordercolor="#000000"></iframe>

Trafficking ATLAS

ORIGINAL TAGS :

<script language="JavaScript" type="text/javascript"
src="http://view.atdmt.com/BJK/jview/238024671/direct;vt.1/01?buster_url=
&pub_view_url=&click=">
</script><noscript><a href="http://clk.atdmt.com/BJK/go/238024671/direct/01/"
src="http://view.atdmt.com/BJK/view/238024671/direct/01/"
/></a></noscript>
<iframe src="http://b3-
uk.mookie1.com/2/AND/Triumph/Q2/May2010/1[TIMESTAMP]@x50?"
width="0" height="0" marginwidth="0" marginheight="0" hspace="0"
vspace="0" frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

Trafficking ATLAS

CACHE BUSTED TAGS :

src="http://view.atdmt.com/BJK/jview/238024671/direct;vt.1/01/${REQUESTI
D};?buster_url=&pub_view_url=&click=${CLICKURL}">
</script><noscript><a
href="${CLICKURL}http://clk.atdmt.com/BJK/go/238024671/direct/01/"
/></a></noscript>
uk.mookie1.com/2/AND/Triumph/Q2/May2010/1${REQUESTID}@x50?"

Trafficking ATLAS
B3 Tags In DFP

ORIGINAL TAGS :

&pub_view_url=&click=">
</script><noscript><a href="http://clk.atdmt.com/BJK/go/238024671/direct/01/"
/></a></noscript>
uk.mookie1.com/2/AND/Triumph/Q2/May2010/1[TIMESTAMP]@x50?"

Trafficking ATLAS
B3 Tags In DFP

CACHE BUSTED TAGS:

%n;&pub_view_url=&click=">
</script><noscript><a
href=“%chttp://clk.atdmt.com/BJK/go/238024671/direct/01/"
/></a></noscript><iframe src="http://b3-
uk.mookie1.com/2/AND/Triumph/Q2/May2010/1%n@x50?" width="0"
height="0" marginwidth="0" marginheight="0" hspace="0" vspace="0"
frameborder="0" scrolling="0" bordercolor="#000000"></iframe>

B3 Tags

Always Make sure when Trafficking B3 Tags in Right Media, That The ‘save creative as is’ Box
is Always Ticked. If that box is not selected Right Media will Strip out the B3 Code. This
will Result in major discrepancy between our stats and agency stats.

TEXTLINKS

How to traffic a text link on to the Daily Mail

Search for the Daily Mail in DART

TEXTLINKS

Once Inside the Daily Mail Advertiser , Click on Campaign OID 3583818

TEXTLINKS

Once Inside the Campaign , Click AD ID 214059439

TEXTLINKS

Text links served on the Daily Mail done via HTML code. To add a new text link click on
the creative tabs and this should open a new window .

The easiest way to do this is to copy and past a existing text link and change the text
manually.

TEXTLINKS

Breakdown of The HTML

Opens a New Tab When Clicked
Landing Page URL Goes Here

Advertiser Name Goes Here Text Goes Here Maximum of 15 Words

TEXTLINKS

The Text link Should Appear here in the Daily Mail

TEXTLINKS

How To Traffic Textlinks on This Is Money

 Select Advertiser

 Traffic Campaign as how you would a Normal Campaign

 For a TIM Textlink we need a 125x134 Gif , Accompanied by 15
Words of Text

 Clicktracker

TEXTLINKS

Once in the Creative Tab , Traffic Ad as a Custom Ad selecting size
as 160 x 90 , Fill in the URL

Click on Apply Template

TEXTLINKS

Once in Apply Template Window Select ‘Text Link – Thisismoney
TextLinks (New Window Clickthru)’ . Upload your 125x134 gif
image and Fill in the Title Text which is the Advertiser Name and
Message Text which is your 15 Words . Once that's done
Generate Code

TEXTLINKS

Preview and Save the Creative. This when live should appear On all TIM articles
and Homepages

Media Mind

Original Tag:

<script src="http://bs.serving-
sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=4664237&PluID=0&w=160
&h=600&ord=[timestamp]&ucm=true"></script><noscript><a
href="http://bs.serving-
sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=4664237&Page=&PluID=0&
Pos=2469" target="_blank"><img src="http://bs.serving-
sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=4664237&Page=&PluID=0&
Pos=2469" border=0 width=160 height=600></a></noscript>

Media Mind

Original Tag:

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?
ncu=$$${CLICK_URL_ENC}$$&cn=rsb&c=28&pli=4664237&PluID=0&w=160&h=
600&ord${CACHEBUSTER}&ucm=true"></script><noscript><a
href="${CLICK_URL}http://bs.serving-
sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=4664237&Page=&PluID=0&
Pos=2469" target="_blank"><img src="http://bs.serving-
sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=4664237&Page=&PluID=0&
Pos=2469" border=0 width=160 height=600></a></noscript>

 <script src="http://fw.adsafeprotected.com/rjss/bs.serving-
sys.com/13028/402570/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=4664234&PluID=
0&w=120&h=600&ord=${CACHEBUSTER}&ucm=true&adsafe_preview=${IS_PREVIEW}
"></script><noscript><a href="http://bs.serving-
sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=4664234&Page=&PluID=0&Pos=6
929" target="_blank"><img src="http://fw.adsafeprotected.com/rfw/bs.serving-
sys.com/13028/402569/BurstingPipe/adServer.bs?cn=bsr&FlightID=4664234&Page=&
PluID=0&Pos=6929&adsafe_preview=${IS_PREVIEW}" border=0 width=120

Creative chase busting v2

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (16)

Similar to Creative chase busting v2

Similar to Creative chase busting v2 (20)

Creative chase busting v2