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Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
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Social Media Basics

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Updated slides on social media basics with a slight nonprofit bent to it. Presented to the Asian Pacific Islander Community Leadership Foundation.

Updated slides on social media basics with a slight nonprofit bent to it. Presented to the Asian Pacific Islander Community Leadership Foundation.

Published in: Technology, Business
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Transcript

  1. Social Media Basics a presentation for ACLF 090709 by Brian Hsi
  2. INTERESTING TIMES FOR SOCIAL MEDIA
  3. HOW DO WE MAKE SENSE OF IT ALL?
  4. THEY’RE JUST TOOLS… Photo by Snapshot4665 http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg
  5. LIKE THESE… Photo by Julia Manzerova http://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg
  6. OR THESE Photo by Bryan Costin http://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg
  7. WHICH TOOL IS BEST FOR THE JOB? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
  8. • Put another way – Who is your audience? – What do you want to do? – What do they want to do? – How do you pair up these goals? – What tools do you use? Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
  9. SOME KEY STRATEGIES
  10. • Who is your audience? • Who are your colleagues in this space? • Who are your competitors in this space? IDENTIFY Photo by Auntie P http://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg
  11. • What is your audience saying? • To what extent do X,Y,Z tools resonate with them? • What do they want? • What is their capacity? Will they choose to pay attention to you? • What are others (competitors/colleagues) saying? – How are they doing it? • Get a feel for the neighborhood LISTEN Photo by Nick J Adams http://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg
  12. NETWORKS MATTER http://www.danah.org/papers/talks/PDF2009.html
  13. CONNECT – TONE
  14. CONNECT – MANNER
  15. • How do the tools fit with your goals? – These tools allow for interaction through the content produced and consumed • Possible success indicators – how many people do you reach – how many people follow you – how many comments – how many commenters – total referrals – referrals to a given post – unique tags – Messages rebroadcast – Videos viewed – Resources downloaded – … MEASURE – HOW DO YOU DEFININE SUCCESS? Photo by Frédéric de Villamil http://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg
  16. BUT WHAT IF I DON’T HAVE TIME FOR THIS? Photo by W2 a-w-f-i-l http://farm1.static.flickr.com/31/37871123_1eb522c555_o.jpg
  17. Content creation twitter wikis blogs Social bookmarking Example You (audience) Photo/video organization sharing forums Social network sites Mobile devices WE > ME (FOR CONTENT, TIME, RESEARCH, ETC)
  18. SOME ACTUAL EXAMPLES…
  19. TOOLS HELP TOO
  20. JUST REMEMBER…
  21. BE USEFUL… Submitted by Damir http://failblog.files.wordpress.com/2009/05/fail-owned-manhole- fail.jpg?w=416&h=500
  22. AND HELP PEOPLE KICK ASS From Kathy Sierra’’s http://headrush.typepad.com/creating_passionate_users/2005/06/kicking_ass_is_.html See also http://blogs.technet.com/b2ix/archive/2007/01/23/games-and-the-flow-state-pertaining-to-agile-product-development.aspx
  23. • Red Cross Social Media Strategy/Policy Handbook: An Excellent Model http://beth.typepad.com/beths_blog/2009/07/red-cross-social-media-strategypolicy-handbook-an- excellent-model.html • Social Media for nonprofits: Overview http://www.slideshare.net/guestf1e806/social-media-for- nonprofits-overview-presentation • Social Media for Non-Profits http://www.slideshare.net/Foghound/social-mediafor-non-profits • How To Think Like A Nonprofit Social Media Genius http://www.slideshare.net/kanter/how-to-think-like- a-nonprofit-social-media-genius-presentation • Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use http://beth.typepad.com/beths_blog/2009/07/guest-post-by-rebecca-leaman-social-media-for- nonprofits-26-great-slideshare-presentations-you-can-u.html • Facebook for Business Superguide http://www.interactiveinsightsgroup.com/blog1/facebook-for- business-superguide/ • Social Media for Non Profits http://www.slideshare.net/pjbergqu/social-media-for-non-profits • Nten http://nten.org/ • NetSquared http://www.netsquared.org/ • Nonprofit technology links http://del.icio.us/tag/nptech • Common Craft http://commoncraft.com/ • Full Circle Associates http://www.fullcirc.com/ • Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/ ADDITIONAL RESOURCES
  24. • Eric Pee – http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/ – http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg • monkeyc.net – http://www.flickr.com/photos/monkeyc/174414041/sizes/s/ – http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg • jhoweaa/Jim – http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/ – http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg • ganessas / Maria – http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/ – http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg • Kalense Kid / Martin Sharman – http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg – http://www.flickr.com/photos/sharman/11618992/sizes/s/ • draggin / jason toal – http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg – http://www.flickr.com/photos/draggin/15223525/sizes/o/ • notmyown2k3 / Kevin Smith – http://www.flickr.com/photos/notmyown/10745735/sizes/l/ – http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg ADDITIONAL IMAGE CREDITS

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