Social Media Basics
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Updated slides on social media basics with a slight nonprofit bent to it. Presented to the Asian Pacific Islander Community Leadership Foundation.

Updated slides on social media basics with a slight nonprofit bent to it. Presented to the Asian Pacific Islander Community Leadership Foundation.

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Social Media Basics Presentation Transcript

  • 1. Social Media Basics a presentation for ACLF 090709 by Brian Hsi
  • 2. INTERESTING TIMES FOR SOCIAL MEDIA
  • 3. HOW DO WE MAKE SENSE OF IT ALL?
  • 4. THEY’RE JUST TOOLS… Photo by Snapshot4665 http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg
  • 5. LIKE THESE… Photo by Julia Manzerova http://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg
  • 6. OR THESE Photo by Bryan Costin http://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg
  • 7. WHICH TOOL IS BEST FOR THE JOB? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
  • 8. • Put another way – Who is your audience? – What do you want to do? – What do they want to do? – How do you pair up these goals? – What tools do you use? Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
  • 9. SOME KEY STRATEGIES
  • 10. • Who is your audience? • Who are your colleagues in this space? • Who are your competitors in this space? IDENTIFY Photo by Auntie P http://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg
  • 11. • What is your audience saying? • To what extent do X,Y,Z tools resonate with them? • What do they want? • What is their capacity? Will they choose to pay attention to you? • What are others (competitors/colleagues) saying? – How are they doing it? • Get a feel for the neighborhood LISTEN Photo by Nick J Adams http://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg
  • 12. NETWORKS MATTER http://www.danah.org/papers/talks/PDF2009.html
  • 13. CONNECT – TONE
  • 14. CONNECT – MANNER
  • 15. • How do the tools fit with your goals? – These tools allow for interaction through the content produced and consumed • Possible success indicators – how many people do you reach – how many people follow you – how many comments – how many commenters – total referrals – referrals to a given post – unique tags – Messages rebroadcast – Videos viewed – Resources downloaded – … MEASURE – HOW DO YOU DEFININE SUCCESS? Photo by Frédéric de Villamil http://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg
  • 16. BUT WHAT IF I DON’T HAVE TIME FOR THIS? Photo by W2 a-w-f-i-l http://farm1.static.flickr.com/31/37871123_1eb522c555_o.jpg
  • 17. Content creation twitter wikis blogs Social bookmarking Example You (audience) Photo/video organization sharing forums Social network sites Mobile devices WE > ME (FOR CONTENT, TIME, RESEARCH, ETC)
  • 18. SOME ACTUAL EXAMPLES…
  • 19. TOOLS HELP TOO
  • 20. JUST REMEMBER…
  • 21. BE USEFUL… Submitted by Damir http://failblog.files.wordpress.com/2009/05/fail-owned-manhole- fail.jpg?w=416&h=500
  • 22. AND HELP PEOPLE KICK ASS From Kathy Sierra’’s http://headrush.typepad.com/creating_passionate_users/2005/06/kicking_ass_is_.html See also http://blogs.technet.com/b2ix/archive/2007/01/23/games-and-the-flow-state-pertaining-to-agile-product-development.aspx
  • 23. • Red Cross Social Media Strategy/Policy Handbook: An Excellent Model http://beth.typepad.com/beths_blog/2009/07/red-cross-social-media-strategypolicy-handbook-an- excellent-model.html • Social Media for nonprofits: Overview http://www.slideshare.net/guestf1e806/social-media-for- nonprofits-overview-presentation • Social Media for Non-Profits http://www.slideshare.net/Foghound/social-mediafor-non-profits • How To Think Like A Nonprofit Social Media Genius http://www.slideshare.net/kanter/how-to-think-like- a-nonprofit-social-media-genius-presentation • Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use http://beth.typepad.com/beths_blog/2009/07/guest-post-by-rebecca-leaman-social-media-for- nonprofits-26-great-slideshare-presentations-you-can-u.html • Facebook for Business Superguide http://www.interactiveinsightsgroup.com/blog1/facebook-for- business-superguide/ • Social Media for Non Profits http://www.slideshare.net/pjbergqu/social-media-for-non-profits • Nten http://nten.org/ • NetSquared http://www.netsquared.org/ • Nonprofit technology links http://del.icio.us/tag/nptech • Common Craft http://commoncraft.com/ • Full Circle Associates http://www.fullcirc.com/ • Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/ ADDITIONAL RESOURCES
  • 24. • Eric Pee – http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/ – http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg • monkeyc.net – http://www.flickr.com/photos/monkeyc/174414041/sizes/s/ – http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg • jhoweaa/Jim – http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/ – http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg • ganessas / Maria – http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/ – http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg • Kalense Kid / Martin Sharman – http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg – http://www.flickr.com/photos/sharman/11618992/sizes/s/ • draggin / jason toal – http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg – http://www.flickr.com/photos/draggin/15223525/sizes/o/ • notmyown2k3 / Kevin Smith – http://www.flickr.com/photos/notmyown/10745735/sizes/l/ – http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg ADDITIONAL IMAGE CREDITS