Social Media Basics
a presentation for ACLF
090709
by Brian Hsi

INTERESTING TIMES FOR SOCIAL
MEDIA

HOW DO WE MAKE SENSE OF IT ALL?

THEY’RE JUST TOOLS…
Photo by Snapshot4665
http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg

LIKE THESE…
Photo by Julia Manzerova
http://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg

OR THESE
Photo by Bryan Costin
http://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg

WHICH TOOL IS BEST FOR THE JOB?
Photo by sfllaw/Simon Law
http://www.flickr.com/photo_zoom.gne?id=222795669&size=l

• Put another way
– Who is your audience?
– What do you want to do?
– What do they want to do?
– How do you pair up these goals?
– What tools do you use?
Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html

SOME KEY STRATEGIES

• Who is your audience?
• Who are your colleagues in this space?
• Who are your competitors in this space?
IDENTIFY
Photo by Auntie P
http://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg

• What is your audience saying?
• To what extent do X,Y,Z tools resonate with
them?
• What do they want?
• What is their capacity? Will they choose to pay
attention to you?
• What are others (competitors/colleagues)
saying?
– How are they doing it?
• Get a feel for the neighborhood
LISTEN
Photo by Nick J Adams
http://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg

NETWORKS MATTER
http://www.danah.org/papers/talks/PDF2009.html

CONNECT – TONE

CONNECT – MANNER

• How do the tools fit with your goals?
– These tools allow for interaction through
the content produced and consumed
• Possible success indicators
– how many people do you reach
– how many people follow you
– how many comments
– how many commenters
– total referrals
– referrals to a given post
– unique tags
– Messages rebroadcast
– Videos viewed
– Resources downloaded
– …
MEASURE – HOW DO YOU DEFININE
SUCCESS?
Photo by Frédéric de Villamil
http://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg

BUT WHAT IF I DON’T HAVE TIME FOR
THIS?
Photo by W2 a-w-f-i-l
http://farm1.static.flickr.com/31/37871123_1eb522c555_o.jpg

Content creation
twitter
wikis
blogs
Social
bookmarking
Example
You (audience) Photo/video
organization
sharing
forums
Social network
sites
Mobile devices
WE > ME (FOR CONTENT, TIME,
RESEARCH, ETC)

SOME ACTUAL EXAMPLES…

TOOLS HELP TOO

JUST REMEMBER…

BE USEFUL…
Submitted by Damir
http://failblog.files.wordpress.com/2009/05/fail-owned-manhole-
fail.jpg?w=416&h=500

AND HELP PEOPLE KICK ASS
From Kathy Sierra’’s http://headrush.typepad.com/creating_passionate_users/2005/06/kicking_ass_is_.html
See also http://blogs.technet.com/b2ix/archive/2007/01/23/games-and-the-flow-state-pertaining-to-agile-product-development.aspx

• Red Cross Social Media Strategy/Policy Handbook: An Excellent Model
http://beth.typepad.com/beths_blog/2009/07/red-cross-social-media-strategypolicy-handbook-an-
excellent-model.html
• Social Media for nonprofits: Overview http://www.slideshare.net/guestf1e806/social-media-for-
nonprofits-overview-presentation
• Social Media for Non-Profits
http://www.slideshare.net/Foghound/social-mediafor-non-profits
• How To Think Like A Nonprofit Social Media Genius http://www.slideshare.net/kanter/how-to-think-like-
a-nonprofit-social-media-genius-presentation
• Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can
Use
http://beth.typepad.com/beths_blog/2009/07/guest-post-by-rebecca-leaman-social-media-for-
nonprofits-26-great-slideshare-presentations-you-can-u.html
• Facebook for Business Superguide http://www.interactiveinsightsgroup.com/blog1/facebook-for-
business-superguide/
• Social Media for Non Profits
http://www.slideshare.net/pjbergqu/social-media-for-non-profits
• Nten http://nten.org/
• NetSquared http://www.netsquared.org/
• Nonprofit technology links http://del.icio.us/tag/nptech
• Common Craft http://commoncraft.com/
• Full Circle Associates http://www.fullcirc.com/
• Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/
ADDITIONAL RESOURCES

• Eric Pee
– http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/
– http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg
• monkeyc.net
– http://www.flickr.com/photos/monkeyc/174414041/sizes/s/
– http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg
• jhoweaa/Jim
– http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/
– http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg
• ganessas / Maria
– http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/
– http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg
• Kalense Kid / Martin Sharman
– http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg
– http://www.flickr.com/photos/sharman/11618992/sizes/s/
• draggin / jason toal
– http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg
– http://www.flickr.com/photos/draggin/15223525/sizes/o/
• notmyown2k3 / Kevin Smith
– http://www.flickr.com/photos/notmyown/10745735/sizes/l/
– http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg
ADDITIONAL IMAGE CREDITS