ABCD’s of Social Media by Brian Hsi Board of Directors Asian Pacific Islander Community Leadership Foundation
IS IT REALLY JUST A COOL LOGO?
Social Media is comprised of  ARTIFACTS <ul><li>Everything created and left for the world to see </li></ul><ul><ul><li>Blo...
Social media is not an end, but a  BEGINNING… <ul><li>Of a conversation </li></ul><ul><li>Of a relationship </li></ul><ul>...
COMMUNITY  is central to Social Media blogs wikis Social network sites RSS forums Social bookmarking Photo/video sharing M...
Social Media is  DISCOVERABLE
COMPETITIVE ADVANTAGE <ul><li>Why bother? </li></ul>Successful nonprofit players in the new media space will be those who ...
TREMENDOUS GROWTH AND OPPORTUNITY <ul><li>Why bother? </li></ul>
DISTRIBUTED POWER <ul><li>Why bother? </li></ul>
Before social media Traditional media You (audience) Content creation
After social media Traditional media Content creation blogs wikis Social network sites RSS forums You (audience) Social bo...
GLOBAL IMPACT Photo by Ko Htike published at  http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s160...
HELPS COMMUNITIES ORGANIZE
BUT REALLY, IT’S REALLY ABOUT PEOPLE Photo by Joe Slabotnik http://www.flickr.com/photo_zoom.gne?id=305410323&size=l
PEOPLE TRUSTING OTHER PEOPLE (AS OPPOSED TO BUSINESSES, GOVERNMENT, ORGANIZATIONS, ETC) Photo by technicolorcavalry/Colin ...
(BESIDES, EVERYONE’S DOING IT) Source –  http://www.businessweek.com/magazine/content/07_24/b4038405.htm
HOW DO I USE IT? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
<ul><li>Essentially this boils down to: </li></ul><ul><ul><li>Who is your audience? </li></ul></ul><ul><ul><li>What do you...
IT’S ALL IN THE DETAILS Photo by xiaming/ Ming Xia http://www.flickr.com/photo_zoom.gne?id=144269428&size=l
Foster “flow” (adapted from Mihaly Csikszentmihalyi) <ul><li>Listen </li></ul><ul><li>Share </li></ul><ul><li>Feedback </l...
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ABCD's of Social Media

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Part of a larger social media presentation @ The 6th Annual Puget Sound Leadership Conference

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  • ABCD's of Social Media

    1. 1. ABCD’s of Social Media by Brian Hsi Board of Directors Asian Pacific Islander Community Leadership Foundation
    2. 2. IS IT REALLY JUST A COOL LOGO?
    3. 3. Social Media is comprised of ARTIFACTS <ul><li>Everything created and left for the world to see </li></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Forum messages </li></ul></ul><ul><ul><li>Wiki edits </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Profiles </li></ul></ul><ul><ul><li>etc </li></ul></ul>http://www.flickr.com/photos/b2ix/1538183203/
    4. 4. Social media is not an end, but a BEGINNING… <ul><li>Of a conversation </li></ul><ul><li>Of a relationship </li></ul><ul><li>Of engagement </li></ul>Photo by asphaltbuffet/Ben Lechlitner http://www.flickr.com/photo_zoom.gne?id=120482533&size=o http://www.flickr.com/photo_zoom.gne?id=120482533&size=o
    5. 5. COMMUNITY is central to Social Media blogs wikis Social network sites RSS forums Social bookmarking Photo/video sharing Mobile devices Community
    6. 6. Social Media is DISCOVERABLE
    7. 7. COMPETITIVE ADVANTAGE <ul><li>Why bother? </li></ul>Successful nonprofit players in the new media space will be those who figure out how to interface with the broad platforms like YouTube, Flickr, del.icio.us, Blogger, Miro, SecondLife, Google Maps, or Facebook by implementing campaigns that have both personal and organizational resonance. Daniel Ben-Horin, founder and co-chief executive officer, TechSoup (formerly CompuMentor) in San Francisco
    8. 8. TREMENDOUS GROWTH AND OPPORTUNITY <ul><li>Why bother? </li></ul>
    9. 9. DISTRIBUTED POWER <ul><li>Why bother? </li></ul>
    10. 10. Before social media Traditional media You (audience) Content creation
    11. 11. After social media Traditional media Content creation blogs wikis Social network sites RSS forums You (audience) Social bookmarking Photo/video sharing Mobile devices
    12. 12. GLOBAL IMPACT Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm
    13. 13. HELPS COMMUNITIES ORGANIZE
    14. 14. BUT REALLY, IT’S REALLY ABOUT PEOPLE Photo by Joe Slabotnik http://www.flickr.com/photo_zoom.gne?id=305410323&size=l
    15. 15. PEOPLE TRUSTING OTHER PEOPLE (AS OPPOSED TO BUSINESSES, GOVERNMENT, ORGANIZATIONS, ETC) Photo by technicolorcavalry/Colin Ashe http://www.flickr.com/photo_zoom.gne?id=255235933&size=l
    16. 16. (BESIDES, EVERYONE’S DOING IT) Source – http://www.businessweek.com/magazine/content/07_24/b4038405.htm
    17. 17. HOW DO I USE IT? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
    18. 18. <ul><li>Essentially this boils down to: </li></ul><ul><ul><li>Who is your audience? </li></ul></ul><ul><ul><li>What do you want to do? </li></ul></ul><ul><ul><li>What do they want to do? </li></ul></ul><ul><ul><li>How do you pair up these goals? </li></ul></ul><ul><ul><li>What tools do you use? </li></ul></ul><ul><li>Simple, right? </li></ul>Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
    19. 19. IT’S ALL IN THE DETAILS Photo by xiaming/ Ming Xia http://www.flickr.com/photo_zoom.gne?id=144269428&size=l
    20. 20. Foster “flow” (adapted from Mihaly Csikszentmihalyi) <ul><li>Listen </li></ul><ul><li>Share </li></ul><ul><li>Feedback </li></ul><ul><li>Connect </li></ul><ul><li>Personalized </li></ul><ul><li>Call to action </li></ul>Photo by Scuddr http://www.flickr.com/photo_zoom.gne?id=477563236&size=l
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