Startup Weekend Peel

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Presentation for Startup Weekend in Peel Region on Oct 20, 2012.

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  • Startup Weekend Peel

    1. 1. Startup Weekend Peel By: Chris Herbert Date: Oct 20/12© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 1
    2. 2. Startup Weekend PeelFirst Things First © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 2
    3. 3. How Cool is This?!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 3
    4. 4. My presentation and other resources for you that may be of value to you this weekend -> www.mi6agency.com© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 4
    5. 5. Startup Weekend PeelA Bit About Yours Truly © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 5
    6. 6. I’m an Entrepreneur & Coach Click to see my LinkedIn profile online© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 6
    7. 7. I have a small business Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Our website© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 7
    8. 8. And a social cause© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 8
    9. 9. Blowing Our Horn …. a bit© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 9
    10. 10. Startup Weekend PeelMarketing © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 10
    11. 11. What Is Marketing?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 11
    12. 12. What Is Marketing?“ Marketing’s goal is to get and keep customers. They buy what you offer because it solves a market problem, fulfills or creates a need that delivers value to them at a profit to your company.” © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 12
    13. 13. Top Five Marketing Musts Is that picture a big creepy or what?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 13
    14. 14. Things I Would Focus On#1: Market Opportunity & Validation (but…)#2: Who’s your target customers, why will they buy and where are they?#2: Revenue (multiple sources, channels, how much, who buys, how much do you charge?)#3: Go to Market Plan (direct, indirect, B2C and B2B)#4: Differentiation and value proposition (what makes you special and hard to copy?)#5: Tap in to your networks (and others) and get your first deal…. (expect to pivot) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 14
    15. 15. Man in the Chair Click here to watch© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 15
    16. 16. Thanks to You! Let’s Connect! Chris Herbert, CMO of Mi6 | Cofounder Silicon Halton P: 905.582.3741 E: cherbert@Mi6agency.com T: @B2Bspecialist T: @Mi6agency W: Mi6agency.com L: www.linkedin.com/in/chrisherbert (please indicate how we met and/or know each other) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 16 16
    17. 17. Mi6 creates B2B social networks & communities that build reputations, generate results and make markets.© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 17

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