Redesign of art.yale.edu

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Redesign of art.yale.edu

  1. 1. Redesign of  art.yale.edu Patricia Wilson, Lauren Muhleman, Wen Liu, Takahashi Hirokai
  2. 3. Things that are wrong with this site <ul><ul><li>Primary and secondary navigations </li></ul></ul><ul><ul><li>Hard to read </li></ul></ul><ul><ul><li>Layout doesn't make sense </li></ul></ul><ul><ul><li>Overwhelming </li></ul></ul><ul><ul><li>Difficult to actually find any content </li></ul></ul>
  3. 4. Solutions to the problem: <ul><li>This is the demographic that we want to reach: </li></ul><ul><ul><li>Current art department students </li></ul></ul><ul><ul><li>Prospective students </li></ul></ul><ul><ul><li>People interested in the work of the department </li></ul></ul><ul><ul><li>Simplify by displaying less information </li></ul></ul><ul><ul><li>Create united color scheme </li></ul></ul><ul><ul><li>Group navigation to areas that make sense </li></ul></ul><ul><ul><li>Simplify Visual information </li></ul></ul><ul><ul><li>Include more images of work from the department </li></ul></ul>
  4. 8. Color palettes   <ul><li>Keeps Yale colors but adds &quot;pop&quot; to make the department stand out </li></ul>Based loosely on Yale colors but with more warmth and energy.
  5. 9. Font Choices  <ul><li>Both fonts are a bit more modern in look and also pleasant to read. Good for appealing to the demographic. Arvo carries a slightly academic look. </li></ul>paired with
  6. 10. Font Choices  Clean, easy to read, gives an artsy yet simple look. Easy transfer from mobile to desktop viewing.

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