Adler Display Social Marketing Seminar

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  • Welcome to Social Marketing for the Trade Show Professional. As you may or may not know, Adler Display holds trade show related seminars twice a year. How many people have attended one of our seminars in the past? In previous seminars, we have covered a wide variety of topics pertaining to how to make the most of your trade show budget, how to get people to your booth, and how to have an engaging trade show presence. But never before have we even touched on how Social Marketing fits into trade show promotion and customer engagement. Why? Because Social Marketing, while not necessarily new, is just now starting to take a strong foothold in the way businesses are marketing their products and services. And because this marketing medium is so new, bare with us as we present the information that we know thus far. It is quite possible that we will hear questions that we simply don’t have the answer to. If we do, we will be sure to follow up after the seminar with the answers. With that said, let’s review what we will be covering today.
  • Adler Display Social Marketing Seminar

    1. 2. Adler Display presents Social Marketing for the Trade Show Professional Guest Speakers: Kris McCurry, EVP, Brave New Markets Sara Nieburg, VP, Brave New Markets Welcome
    2. 3. <ul><li>What is Social Marketing? </li></ul><ul><li>Social Marketing Tools </li></ul><ul><li>Choosing the Right Social Marketing for Your Business </li></ul><ul><li>Social Marketing Do’s and Don’ts </li></ul><ul><li>How to Get Started (and Keep Up!) </li></ul><ul><li>Case Study: How One Conference Found Success through Social Marketing </li></ul>What We Will Discuss
    3. 4. <ul><li>The practice of using online tools to gain exposure, increase traffic, build relationships/partnerships and engage with customers/prospects </li></ul><ul><li>It’s about word-of-mouth </li></ul><ul><li>Social marketing is two-sided </li></ul><ul><li>It’s about conversation </li></ul><ul><li>Social marketing takes time </li></ul>What is Social Marketing?
    4. 5. Why is Social Marketing Important? http://current.com/items/89891774_twouble-with-twitters.htm
    5. 6. <ul><li>The world has gone virtual – if you’re not there, you’re missing out </li></ul><ul><li>This generation and those to come rely heavily on Internet-based communication to do business </li></ul><ul><li>It’s a very low-cost way to build and sustain relationships and loyal buyer communities </li></ul><ul><li>It’s a very low-cost way to announce new products and services </li></ul>Why is Social Marketing Important?
    6. 7. Social Marketing Tools <ul><li>Digg </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Technorati </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Blogs </li></ul><ul><li>And many more </li></ul>
    7. 8. Kinds of Social Media
    8. 9. Kinds of Social Media <ul><li>Blogs </li></ul><ul><li>Personal Web Pages </li></ul><ul><li>Wikis </li></ul><ul><li>Article Sites </li></ul><ul><li>Microblogs </li></ul><ul><li>Wikipedia </li></ul><ul><li>Ezine Articles </li></ul><ul><li>Twitter </li></ul>
    9. 10. Kinds of Social Media <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Classmates.com </li></ul>
    10. 11. Kinds of Social Media <ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Zoomr </li></ul>
    11. 12. Kinds of Social Media http://www.youtube.com/watch?v=ivjybzdXVmI
    12. 13. Kinds of Social Media <ul><li>Digg </li></ul><ul><li>Deli.cio.us </li></ul><ul><li>Technorati </li></ul><ul><li>StumbleUpon </li></ul>
    13. 14. <ul><li>Find Out Where Your Customers are Hiding </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Ask Them! </li></ul></ul><ul><li>Find Your Competitors </li></ul>Choosing the Right Social Marketing
    14. 15. <ul><li>Determine Your Goal </li></ul><ul><ul><li>Drive Traffic to Your Booth </li></ul></ul><ul><ul><li>Promote an Event </li></ul></ul><ul><ul><li>Build Brand Awareness </li></ul></ul><ul><ul><li>Solicit Product Feedback </li></ul></ul><ul><ul><li>Improve Customer Loyalty </li></ul></ul><ul><ul><li>Collaborate with Customers </li></ul></ul><ul><ul><li>Showcase Your Expertise </li></ul></ul>Choosing the Right Social Marketing
    15. 16. How to Get Started (and Keep Up)
    16. 17. <ul><li>LinkedIn – Networking for Business </li></ul><ul><ul><li>Free Standard Membership </li></ul></ul><ul><ul><li>Create Business Profile </li></ul></ul><ul><ul><li>Add Your Company </li></ul></ul><ul><ul><ul><li>Make Connections </li></ul></ul></ul><ul><ul><ul><li>Promote Your Expertise </li></ul></ul></ul><ul><ul><ul><li>Join and Contribute to the Community </li></ul></ul></ul>How to Get Started (and Keep Up)
    17. 18. How to Get Started (and Keep Up)
    18. 19. How to Get Started (and Keep Up)
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    20. 21. How to Get Started (and Keep Up)
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    44. 45. How to Get Started (and Keep Up)
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    46. 47. How to Get Started (and Keep Up)
    47. 48. How to Get Started (and Keep Up)
    48. 49. <ul><li>Social Marketing Do’s </li></ul><ul><li>Be Authentic and Genuine </li></ul><ul><li>Be Relevant and Important </li></ul><ul><li>Be Consistent </li></ul><ul><li>Use an Appropriate Profile Picture </li></ul><ul><li>Think Before You Post </li></ul><ul><li>Invite People Into Your Network </li></ul><ul><li>Be an Active Participant </li></ul>Social Marketing Do’s & Don’ts
    49. 50. <ul><li>Social Marketing Don’ts </li></ul><ul><li>Post Anything You Don’t Want Everyone to See </li></ul><ul><li>Be a Bore to Your Audience </li></ul><ul><li>Be Repetitive </li></ul><ul><li>Try to Sell </li></ul>Social Marketing Do’s & Don’ts
    50. 51. <ul><li>19 Year Old Conference </li></ul><ul><li>Held Two Times Per Year </li></ul><ul><li>600-800 Attendees </li></ul><ul><li>60-70 Demonstrators Launching their Products </li></ul><ul><li>Tech-savvy Audience </li></ul><ul><li>Influential Press, VCs, Pundits </li></ul><ul><li>Highly Immersed in Social Media Tools </li></ul>Case Study: DEMO Conference
    51. 52. <ul><li>Primary Tools </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Video Library </li></ul></ul>Case Study: DEMO Conference
    52. 53. Case Study
    53. 54. Case Study
    54. 55. Case Study
    55. 56. Case Study
    56. 57. Case Study
    57. 58. Case Study
    58. 59. Final Notes <ul><ul><li>Familiarize Yourself with the Tools </li></ul></ul><ul><ul><li>Find Out Which One(s) Your Audience Uses </li></ul></ul><ul><ul><li>Create a Long-Term Plan </li></ul></ul><ul><ul><li>Assign a Social Marketing Champion </li></ul></ul><ul><ul><li>Engrain Social Marketing into Your Culture </li></ul></ul><ul><ul><li>Share Your Success with Us! </li></ul></ul>
    59. 60. Final Notes <ul><ul><li>Check out Mashable.com for on-line Social Marketing How-To’s! </li></ul></ul><ul><ul><li>www.Mashable.com </li></ul></ul>
    60. 61. Final Notes <ul><ul><li>Questions? Feedback? Contact Us! </li></ul></ul><ul><ul><li>Join us on LinkedIn: http://www.linkedin.com/groups?gid=1222687&trk=hb_side_g </li></ul></ul><ul><ul><li>E-mail Kris: [email_address] </li></ul></ul><ul><ul><li>E-mail Sara: [email_address] </li></ul></ul><ul><ul><li>E-mail Bill: [email_address] </li></ul></ul>
    61. 62. Thank You!

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