Mphonline vs amazon


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Mphonline vs amazon

  1. 1. • Siti Murni Hidayah binti Mistam [2009628574] • Ruhani binti Mat Khalil [2009641548] • Nur Atiqah binti Ismail [2009297764] ITS450 : Introduction to e-Business Prepared for : Mdm. Mardziah binti Hashim Prepared by : CS2243C VS
  2. 2. Ukhuwahfillah abadan abada~ Members group : • Ruhani • Murni • Atiqah
  3. 3. Table of content Conclusion Business Model Differences Similarities
  4. 4. , one of the pioneers of e-commerce, was launched by Jeff Bezos in 1994  was one of the major companies to sell goods by Internet which started business as online bookstore but nowadays they have become multi sellers.  Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the e- commerce platform.
  5. 5.  The e-commerce section of MPH Bookstores has been in operation since year 2000.  In late 2006, with new talents and resources, its operation team is re-organized as an independent business unit and the web store is re-branded with a new identity as MPH Online.  Since 2008, MPH Online has been undergoing a continuous phase of upgrading to enhance the entire shopping experience by increasing the range of books on offer and introducing non-books items. Stationeries, branded products, toys and games, multimedia accessories and e-readers are among the new products introduced.
  6. 6. Similarities & portal  There is a limited selection of books in an actual bookstore whereas both and can list a huge catalogue of titles, and is much easier to search among them online.  Both are e-Retailers  Business-to-customer (B2C) relationship
  7. 7. Differences & portal -Click and order company - Click and mortar company
  8. 8. Bussiness Model  Value preposition Amazon built a four-fold value proposition that indicated its priorities in the establishment of the online venture. The four dimensions it focused on were convenience, selection, price, and customer service.  Revenue model Amazon generates revenue primarily by selling books, videos, computer software, toys, industrial tools and etc.  Market Opportunity / Marketplace Amazon Marketplace is a fixed price online market place that allows sellers to offer their goods alongside Amazon’s offerings.  Value preposition To deliver enrichment via knowledge.  Revenue model - Transaction fees Company receives commissions which paid on volume of transactions.  Market Opportunity / Marketplace It is becoming another essential channel to maintain brand awareness and loyalty as well as and intuitive platform for customer retention and relationship building.
  9. 9.  Competitive environment 1) 2)  Competitive advantage - Strives for excellent customer support and services throughout every customer dealings.  Market Strategy - It have special offer for selected books * example: 15 % off(customer can save money) - It have free delivery in certain condition * example: the delivery is free when the book is order more than RM180.00(West Malaysia)  Competitive environment 1) 2) 3) Barnes & Noble 4) Sears Holdings  Competitive advantage They have partnerships with many businesses. Amazon sells other companies products on their web site.  They offer millions of product.  Amazon has a well put together ordering system.  Market Strategy -It uses a customer-friendly interface. -It scales easily from small to large. -It exploits its affiliate’s products and resources
  10. 10.  Organizational development - Divisional structure Based on the product / customer segment location and each division is responsible for certain product and has it’s own resources.  Management team Jeff Bezos founded in 1994 after making a cross country drive from New York to Seattle, writing up the Amazon business plan on the way and setting up the original company in his garage. His work with Amazon eventually led him to become one of the most prominent dot- com entrepreneurs. Bezos is known for his attention to business process details and he is an executive who wants to know about everything from contract minute to how he is quoted in all Amazon press releases.  Organizational development Divisional structure Based on the product / customer segment location and each division is responsible for certain product and has it’s own resources.  Management team MPH boought by Jalinan Inspirasi Sdn Bhd which is a part of a large Malaysian conglomerate owned by Malaysian businessman Tan Sri Syed Mokhtar Albukhary. For the first time, MPH becomes a wholly Malaysian-owned company. Jalinan Inspirasi is now known as the MPH Group, which owns MPH Bookstores (Malaysia and Singapore), MPH Distributors (Malaysia and Singapore), MPH Group Printing and MPH Group Publishing.
  11. 11. Conclusion  Both of this online application have same organization development and the relationship is B2C.  Both of this is customer-friendly interface.