Why did the EU invest in PROMISE?

                                                            Arian Zwegers
             ...
Overview


• Why investing in EU ICT research?
      –   Trends in business and ICT
      –   ICT market in EU
      –   I...
Business and ICT transformations




 1960              1970          1980          1990                 2000        2010
...
Trends in Business and ICT

Business/social trends
• Outsourcing
• Open Innovation
• Ecosystems
• Compliance
• Prosumer
• ...
ICT: The Innovation Motor No. 1




                                      In medical technologies
                        ...
Increasing awareness of ICT
                  contribution

• Significant contribution ICT to
  productivity and growth
• ...
ICT Market, 2006
                                                 By region and by product



   • Europe is world’s large...
Top100 suppliers serving the
         Western European Software & IT
                 Services market (2004)
• 60% of supp...
R&D Expenditure
                                                                                    as % of GDP

• Other r...
R&D expenditure by industry

• EU’s R&D by businesses
• Top 50 spenders in the world




  PROMISE Open Workshop “Closed-L...
ICT R&D expenditure

    Spending on ICT R&D in 2000                           Annual ICT R&D Expenditure (% GDP)
        ...
Europe and Product Innovation
                                                   Value Disciplines

•      Customer Intima...
Product Lifecycle Management

 • PLM: an answer to industry needs
 • Increasing PLM market

                   Four forces...
Matching expectations and contributions


                              ‘Better’ Lifestyle and Society


EXPECTATION More ...
Matching expectations and contributions


                              ‘Better’ Lifestyle and Society


EXPECTATION More ...
From RFID
                  to an Internet of Things

• Real world objects have an individual
  digital presence
• Vision ...
Possible example?
     Responsibeer safety system




PROMISE Open Workshop “Closed-Loop PLM”   Sources: Wired, 2007   •••...
Future research?
                                                  Future Internet
Internet of Services, Service Web      ...
Conclusions


• ICT is getting increasingly
  important
• European ICT market largely
  dominated by non-EU players
• Euro...
PROMISE Open Workshop “Closed-Loop PLM”   ••• 20
For More Information ...


          PROMISE
           PROMISE
          http://www.promise-plm.com/
           http://ww...
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20080702 Why investing in PLM research?

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Presentation on the reasons to invest in project PROMISE, given at the "Closed-Loop PLM" workshop, Athens (Greece), 2 July 2008

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20080702 Why investing in PLM research?

  1. 1. Why did the EU invest in PROMISE? Arian Zwegers DG Information Society and Media PROMISE Open Workshop “Closed-Loop PLM” ••• 1
  2. 2. Overview • Why investing in EU ICT research? – Trends in business and ICT – ICT market in EU – ICT research in EU – Framework Programmes • Why investing in PROMISE? – Product Lifecycle Management (PLM) – Radio Frequency Identification (RFID) • Future Research? PROMISE Open Workshop “Closed-Loop PLM” ••• 2
  3. 3. Business and ICT transformations 1960 1970 1980 1990 2000 2010 Mainframes mini-computers PC client-sever Internet Convergence Company level Departmental Personal Pervasive global Anytime, anywhere; information Empowerment Freedom & integrated groups Platforms and & automation ecosystems Automated Speed; Business Supply Globalisation, customisation, Support; Costs Logistics Process chains outsourcing Re-engineering PROMISE Open Workshop “Closed-Loop PLM” ••• 3
  4. 4. Trends in Business and ICT Business/social trends • Outsourcing • Open Innovation • Ecosystems • Compliance • Prosumer • Democratisation of content exchange ICT trends • Convergence • Broadband adoption • Consumerisation of technology • RFID • Virtualisation • SaaS PROMISE Open Workshop “Closed-Loop PLM” ••• 4
  5. 5. ICT: The Innovation Motor No. 1 In medical technologies ICT is the foundation for more than 90% of all The driver of more than innovations. 90% of all innovations in logistics is ICT. More than 90% of all recent innovations in the automotive sector are based on ICT. ICT is a main driver of innovations in the networked home PROMISE Open Workshop “Closed-Loop PLM” Adapted from: Prof. Wahlster, DFKI ••• 5 environment.
  6. 6. Increasing awareness of ICT contribution • Significant contribution ICT to productivity and growth • Direct contribution ICT sector to GDP, indirectly by take-up and exploitation in other sectors • ICT improves quality of life of citizens • ICT is one of the key ingredients of sustainable development PROMISE Open Workshop “Closed-Loop PLM” ••• 6
  7. 7. ICT Market, 2006 By region and by product • Europe is world’s largest ICT market • Europe has a large software and services market Office equipment, 1.3% Computer hardware, Rest of World, 12.2% 24.2% IT services, 20.6% Europe, End-user 33.4% communications equipment, 4.2% Software, 11.1% Japan, 14.1% Datacom and network equipment, Carrier services, 6.4% US, 28.3% 44.1% Total value = Total value = € 2,033 billion € 680 billion PROMISE Open Workshop “Closed-Loop PLM” Source: EITO, 2007 ••• 7
  8. 8. Top100 suppliers serving the Western European Software & IT Services market (2004) • 60% of suppliers come from Europe • 43% of revenues stay in Europe ByBy number of companies (in1 %) number of companies (in %, 2004) By revenue (in % of Top 100 revenue, %) By revenue (in 2004) SE RoE Asia IT UK 4 NL 11 3 20 3 US/ DE Canada These Euro- 11 pean compa- 36 nies account 61% of for only 43% US/ companies 54 13 FR of the overall Canada come from Top 100 FR 13 Europe companies’ revenues 10 10 6 DE 3 3 4 5 UK RoE NL Asia SE IT Source: PAC PROMISE Open Workshop “Closed-Loop PLM” ••• 8 http://cordis.europa.eu/fp7/ict/ssai/study-sw-and-serv-2006_en.html
  9. 9. R&D Expenditure as % of GDP • Other regions spend more on R&D than Europe • Large differences within Europe Sweden 4.27 Finland 3.51 Japan 3.15 US 2.76 Korea 2.68 Germany 2.50 France 2.19 EU15 1.99 EU25 1.93 UK 1.87 Czech Republic 1.35 China 1.31 Spain 1.11 Hungary 0.97 Cyprus 0.33 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Source: Eurostat PROMISE Open Workshop “Closed-Loop PLM” ••• 9 http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-NS-05-002/EN/KS-NS-05-002-EN.PDF
  10. 10. R&D expenditure by industry • EU’s R&D by businesses • Top 50 spenders in the world PROMISE Open Workshop “Closed-Loop PLM” Source: Financial Times, 21 March 2005 ••• 10
  11. 11. ICT R&D expenditure Spending on ICT R&D in 2000 Annual ICT R&D Expenditure (% GDP) (in Billion Euro) 29.2 Japan 48.8 United States European Union Finland 93.3 Sweden European Union USA Japan The Netherlands Spain • Europe is spending less than United Kingdom other regions in ICT R&D Germany • Public ICT Spending is fragmented across Europe France Framework Programmes 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% PROMISE Open Workshop “Closed-Loop PLM” ••• 11
  12. 12. Europe and Product Innovation Value Disciplines • Customer Intimacy (“best total solution for customer”) – Service oriented culture CRM – Segmenting and targeting markets, tailoring the offerings • Operational Excellence (“best price, lowest costs”) – Optimal use of operational facilities (high fixed costs, capital-intensive) SCM – Reliable products or services with minimal difficulty or inconvenience • Product Leadership (“best product”) PLM – Speed and innovation are key – Leading-edge products and services e.g. IBM e.g. Dell e.g. Apple PROMISE Open Workshop “Closed-Loop PLM” Adapted from: Treacy and Wiersema ••• 12
  13. 13. Product Lifecycle Management • PLM: an answer to industry needs • Increasing PLM market Four forces driving installation of PLM solutions Demand for shorter product lifecycles 49% Globalisation of markets and/or supply chains 43% More complex design or a decentralised design environment 34% More complex products 31% 16.0 14.7 13.5 12.6 11.3 10.5 World PLM market (sales in B$) 2005 2006 2007 2008 2009 2010 Sources: Aberdeen Group, 2006; PROMISE Open Workshop “Closed-Loop PLM” AMR Research, 2006 ••• 13
  14. 14. Matching expectations and contributions ‘Better’ Lifestyle and Society EXPECTATION More Secure & Safety Efficient Production EXPECTATION Comfortable Recycling People Ubiquitous Society Reliable Production Logistics Retail Recycling Waste More Reduction Convenient Traceability (RFID) Ecology & Environment Product Quality Industry Product Operation Innovation Efficiency Asset Optimum PROMISE Open Workshop “Closed-Loop PLM” CONTRIBUTION ••• 14
  15. 15. Matching expectations and contributions ‘Better’ Lifestyle and Society EXPECTATION More Secure & Safety Efficient Production EXPECTATION Comfortable Recycling People Ubiquitous Society Reliable Production Logistics Retail Recycling Waste More Reduction Convenient Traceability (RFID) Ecology & Environment Product Quality Industry Product Operation Innovation Efficiency Asset Optimum PROMISE Open Workshop “Closed-Loop PLM” CONTRIBUTION ••• 15
  16. 16. From RFID to an Internet of Things • Real world objects have an individual digital presence • Vision of a future where each item or thing is networked and can communicate information about itself or from itself to other objects and to computer systems • Applications – SCM, PLM – Food traceability, drug compatibility, … – Health and environment applications – Smart home – Smart electricity consumption control PROMISE Open Workshop “Closed-Loop PLM” ••• 16
  17. 17. Possible example? Responsibeer safety system PROMISE Open Workshop “Closed-Loop PLM” Sources: Wired, 2007 ••• 17
  18. 18. Future research? Future Internet Internet of Services, Service Web 3D Internet Trust Security Networks of the Future Sources: 3GPP, 3GPP2, Qualcomm, WiMAX Forum http://www.alexandria.unisg.ch/EXPORT/DL/38496.pdf Internet of Things http://www.itu.int/osg/spu/publications/internetofthings/ PROMISE Open Workshop “Closed-Loop PLM” ••• 18 Second Life
  19. 19. Conclusions • ICT is getting increasingly important • European ICT market largely dominated by non-EU players • Europe is spending less in ICT R&D than other regions • Opportunities in product innovation • Contribution by PROMISE • Towards an Internet of Things? PROMISE Open Workshop “Closed-Loop PLM” ••• 19
  20. 20. PROMISE Open Workshop “Closed-Loop PLM” ••• 20
  21. 21. For More Information ... PROMISE PROMISE http://www.promise-plm.com/ http://www.promise-plm.com/ http://www.promise.no/ http://www.promise.no/ FP7 FP7 http://cordis.europa.eu/fp7/ http://cordis.europa.eu/fp7/ http://cordis.europa.eu/fp7/ict/ http://cordis.europa.eu/fp7/ict/ Future Internet Future Internet http://www.future-internet.eu/ http://www.future-internet.eu/ E-mail E-mail Arian.Zwegers@ec.europa.eu Arian.Zwegers@ec.europa.eu PROMISE Open Workshop “Closed-Loop PLM” ••• 21
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