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Getting Started With Social Campaigns Slides

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Word-of-mouth has always been the best way to attract new people to your business or organization. Constant Contact’s new Social Campaigns product makes it fast and easy for small businesses to run ...

Word-of-mouth has always been the best way to attract new people to your business or organization. Constant Contact’s new Social Campaigns product makes it fast and easy for small businesses to run frequent promotions and offers on Facebook that turn fans into customers (through sales, leads, and donations.)

In Getting Started with Social Campaigns, you are invited to sit back and watch the Constant Contact Social Campaigns product in action! You’ll learn how a social campaign can help market your organization, and the 5 steps you need to run a great social campaign.

Along the way, we’ll discuss tricks-of-the-trade and other relevant best practices. You’ll have plenty of time to ask questions, provide feedback, share your experiences, and listen to how others are using Constant Contact Social Campaigns to grow their business and establish lasting relationships with customers and members.

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Getting Started With Social Campaigns Slides Getting Started With Social Campaigns Slides Presentation Transcript

  • getting started withSocial Campaignsturn visitors into fans #ctctsocial @constantcontact © 2012
  • introduction + agenda • what is a social campaign? • 5 steps to a great social campaign • live demonstration – see it in action!2 #ctctsocial @constantcontact © 2012
  • agenda • what is a social campaign? • 5 steps to a great social campaign • live demonstration – see it in action!3 #ctctsocial @constantcontact © 2012 View slide
  • what’s a social campaign? A social campaign leverages the power of social media by running a gated promotion or offer on a Facebook Landing Page, and promoting it to your email list and social networks to engage your existing audience, attract new fans, and turn fans into customers.4 #ctctsocial @constantcontact © 2012 View slide
  • fans want incentives the #1 reason people like a Facebook Page is to receive discounts, promotions and exclusive content5 #ctctsocial @constantcontact © 2012
  • what is a “Social Campaign?” Social Campaigns makes it fast and easy for small businesses to run frequent promotions and offers on Facebook that turn fans into customers – through sales, leads and donations. Build a great offer or promotion. Deliver it to your networks. See results. It’s that simple.6 #ctctsocial @constantcontact © 2012
  • run real and measurable campaignsusing custom tabs7 #ctctsocial @constantcontact © 2012
  • how you create a social campaignStep 1: build the “Like Gate Page” Step 2: build the “Reveal Page” Step 3: promote facebook twitter linkedin email8 #ctctsocial @constantcontact © 2012
  • the power of promotion facebook twitter 90% traffic to tabs on Facebook that is driven linkedin by promotion via email, posting, and ads email Source: TechCrunch.com9 #ctctsocial @constantcontact © 2012
  • what your audience will doStep 1: click on link Step 2: go to the “Like Gate Page” Step 3: go to the “Reveal Page” facebook twitter linkedin email10 #ctctsocial @constantcontact © 2012
  • what about my existing fans? Existing fans have already Liked you. They will see your promotions, click and go facebook directly to the “Reveal Page.” twitter linkedin email11 #ctctsocial @constantcontact © 2012
  • agenda • what is a social campaign? • 5 steps to a great social campaign – build a great offer – create clear calls to action – promote your message – see meaningful results – do it again! • live demonstration – see it in action!12 #ctctsocial @constantcontact © 2012
  • 1. create a great offer are you: • selling a product? • offering a service? • promoting a cause? can you offer: • a discount? • exclusive content? • a sweepstakes? create a have clear publish + meaningful do it great offer call to action promote results again!13 #ctctsocial @constantcontact © 2012
  • ways offers can drive results Offer a Sell with E- Coupon Commerce Share Exclusive Get Donations Content (using your own (PDF, recipe, tips, donation link) check list, instructions, whitepaper…) Run a Share a Video Sweepstakes (and grow your email list) create a have clear publish + meaningful do it great offer call to action promote results again!14 #ctctsocial @constantcontact © 2012
  • 1. what’s a great offer? (B2C) • coupon/online discount • “how to” tip related to your business • special discount just to fans • video that gives an inside look at your biz • showcase seasonal specials • sweepstakes or contest create a have clear publish + meaningful do it great offer call to action promote results again!15 #ctctsocial @constantcontact © 2012
  • 1. what’s a great offer? (B2B) • downloadable content: tips, whitepaper • drive event registrations • coupon/online discount • video of your office, employees or services • sweepstakes or contest – gather email addresses • sneak peek of seasonal items • free consult or demo create a have clear publish + meaningful do it great offer call to action promote results again!16 #ctctsocial @constantcontact © 2012
  • 1. what’s a great offer? (non-profit) • video that promotes your mission • fundraising drive • printable calendar of volunteer opportunities • downloadable PDF of key resources or tips • offer a sharable image people can download and share to show their support • promote an upcoming gala or special event create a have clear publish + meaningful do it great offer call to action promote results again!17 #ctctsocial @constantcontact © 2012
  • need more ideas? • Social Campaigns examples – www.constantcontact.com/so cial-campaigns/campaign- examples.jsp • Constant Contact blog – blogs.constantcontact.com/ta g/social-campaigns-2/ create a have clear publish + meaningful do it great offer call to action promote results again!18 #ctctsocial @constantcontact © 2012
  • 2. create clear calls to action Tell them what to do next! Make it clear you want them to LIKE you. create a have clear publish + meaningful do it great offer call to action promote results again!19 #ctctsocial @constantcontact © 2012
  • encourage fans to join your list• create a custom email marketing list for future engagement create a have clear publish + meaningful do it great offer call to action promote results again!20 #ctctsocial @constantcontact © 2012
  • 3. publish + promote everywhere!share your socialcampaign: • in an email newsletter • at your store/POS • on all your social networks • on your personal profiles • in a blog post • Facebook ads and Sponsored Stories create a have clear publish + meaningful do it great offer call to action promote results again!21 #ctctsocial @constantcontact © 2012
  • 4. see meaningful results with SocialCampaigns reports • engagement and audience growth – new Facebook fans – new email contacts • share stats – total shares – Facebook shares – Twitter – LinkedIn – email create a have clear publish + meaningful do it great offer call to action promote results again!22 #ctctsocial @constantcontact © 2012
  • 4. see meaningful results with SocialCampaigns reports % of visitors who also clicked % of visitors who also clicked a a link within the campaign link then also shared your campaign create a have clear publish + meaningful do it great offer call to action promote results again!23 #ctctsocial @constantcontact © 2012
  • 4. see meaningful results with SocialCampaigns reports see how many people are clicking on each of the links on your Social Campaign Page create a have clear publish + meaningful do it great offer call to action promote results again!24 #ctctsocial @constantcontact © 2012
  • 5. do it again: The Tea Spot second offer: win an first offer: win a loose iced tea set for you & 3 leaf green tea set friends create a have clear publish + meaningful do it great offer call to action promote results again!25 #ctctsocial @constantcontact © 2012
  • 5. do it again: Guilford Art Center first offer: win tickets second offer: 10% off create a have clear publish + meaningful do it great offer call to action promote results again!26 #ctctsocial @constantcontact © 2012
  • resources for listening and posting track your page Insights read fan comments reply from your Inbox27 #ctctsocial @constantcontact © 2012
  • Social Campaigns playbook www.constantcontact-socialplaybook.com28 #ctctsocial @constantcontact © 2012
  • Social Campaigns worksheet29 #ctctsocial @constantcontact © 2012
  • we make social simple (online)www.constantcontact.com >>Social Campaigns >>Social Media Marketing Strategy Resources30 #ctctsocial @constantcontact © 2012
  • next steps… Get started for free! Begin running Social Campaigns on Facebook today! Arm yourself with the tools, playbook, and coaching to get your first Social Campaign in front of your email subscribers and social networks. Call a coach at (855) 825-0404 Or visit www.constantcontact.com/social #ctctsocial @constantcontact © 2012