Council connect, tech pr smarts
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Council connect, tech pr smarts Presentation Transcript

  • 1. Tech PR Smarts, February 1, 2012 Wednesday, February 1, 2012 @aztechcouncil @GlobalConnectPR #TechPR
  • 2. You are in Good Company with Global Connect Communications
  • 3. Customer-Based Communications CUSTOMER INTERNAL BRAND EXTERNAL BRAND BRAND IMPACT BUSINESS IMPACT Consistent Messages Increased Value Perception Improved Relationship Solution of Choice Market Share Revenue Profit Stock Price/Valuation LEADERS EMPLOYEES SALES FORCE BOARD CUSTOMER SUPPORT INVESTORS MEDIA ANALYSTS PARTNERS CONSULTANTS
  • 4. Delivered Through Public Relations Define and Tell the Story Strengthen the Brand Inspire the Customer
    • Use Influencers
      • Analysts
      • Media
      • Customers
    • Increase visibility of executives
    • To validate the promise
    • Champion the brand
    • Motivate to purchase
    • The foundations need to be right
    • Focus on the customer
    • Provide clarity
    • Define a vision
  • 5. Market Analyst Impact Negative Positive Firefighting / Unknown Reactive Proactive Preemptive Impact on Customers Over Time Extremely negative reports or exclusion from reports. Prospects eliminate or exclude vendors from short lists. Sales struggle to make inroads or contain damage. Analyst reports have outdated information that makes prospects nervous. What draft reports that are shown to the vendor have major inaccuracies that require significant work to dispel. Analysts call vendor asking opinion on new research or observed trends. Leads flow in from analysts’ clients who read positive reports about a market leader. Analysts well informed and have checked with references. Draft reports are sent for review with plenty of time to respond. Neutral Line of Danger
  • 6. Today’s Panelists
    • Craig Anderson, Technology Reporter, The Arizona Republic, 602-444-8681, Craig.Anderson@arizonarepublic.com
    • Thom Brodeur, President & COO, EmpowerHER, 480-315-1443, tbrodeur@empowher.com
    • Dawn Jones, Communications Manager, Intel 480-552-2002, dawn.l.jones@intel.com
    • Paul Loughran, Director of Communications, Honeywell Aerospace, 602 365 5355, paul.loughran@honeywell.com
    • Will Strauss, President, Forward Concepts 480-968-3759, wis@fwdconcepts.com
  • 7. Thank You.