How Do You…<br />Put Your Message,<br />         In Their Pocket,<br />                    Right Now!<br />
Text Message Marketing Terms<br /><ul><li>SMS
Short Message Service
160 Character Max
95% of phones are SMS enabled, therefore making an SMS one of the best forms of communication
Keyword
Used as a delineator similar to an email name
Tells the ‘system’ what to do with the information
Can be used to segment data or add contacts to specific groups
Example: Text AZLOT to 411247.  AZLOT is the keyword
CSC
Common Short Code
5 or 6 digits such as 411247 or 86677
Leased and managed  by the Common Short Code Administration</li></li></ul><li>Consumers are engaged with mobile more than ...
Average response rate to a text message is 12%
The number of text messages sent and received every day exceeds the total population of the planet
Worldwide, over 350 BILLION text messages are exchanged every month</li></ul>Growth from 2005 through 2010<br />Source: Ni...
Americans with Cell Phones<br /><ul><li>91% of American adults have a cell phone 2010
2013 it is projected 100% of Americans will have cell phones</li></ul>People take 3 things every time they leave <br />The...
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Council Connect: Mobile Marketing, presented by Mojo Video Marketing (Boom Text Presentation)

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Council Connect: Mobile Marketing, presented by Mojo Video Marketing (Boom Text Presentation)

  1. 1.
  2. 2. How Do You…<br />Put Your Message,<br /> In Their Pocket,<br /> Right Now!<br />
  3. 3. Text Message Marketing Terms<br /><ul><li>SMS
  4. 4. Short Message Service
  5. 5. 160 Character Max
  6. 6. 95% of phones are SMS enabled, therefore making an SMS one of the best forms of communication
  7. 7. Keyword
  8. 8. Used as a delineator similar to an email name
  9. 9. Tells the ‘system’ what to do with the information
  10. 10. Can be used to segment data or add contacts to specific groups
  11. 11. Example: Text AZLOT to 411247. AZLOT is the keyword
  12. 12. CSC
  13. 13. Common Short Code
  14. 14. 5 or 6 digits such as 411247 or 86677
  15. 15. Leased and managed by the Common Short Code Administration</li></li></ul><li>Consumers are engaged with mobile more than ever<br /><ul><li>Text Messages have a 95% read rate
  16. 16. Average response rate to a text message is 12%
  17. 17. The number of text messages sent and received every day exceeds the total population of the planet
  18. 18. Worldwide, over 350 BILLION text messages are exchanged every month</li></ul>Growth from 2005 through 2010<br />Source: Nielsen<br />
  19. 19. Americans with Cell Phones<br /><ul><li>91% of American adults have a cell phone 2010
  20. 20. 2013 it is projected 100% of Americans will have cell phones</li></ul>People take 3 things every time they leave <br />The house…<br /><ul><li> Keys
  21. 21. Wallet
  22. 22. Cell Phone</li></li></ul><li>The Evolution<br />Of The Third Screen<br />
  23. 23. How does it work?<br />
  24. 24. How does it work?<br />Multiple Opt In Points:<br /><ul><li>Phone
  25. 25. Website
  26. 26. CRM
  27. 27. Web Form
  28. 28. Phone Call</li></li></ul><li>Target List Creation<br />
  29. 29. Target List re-connection<br />From: 411247Happy Birthday from Glazer-Kennedy! Click this link for your free gift www.link.com<br />
  30. 30. Case Studies<br />Chris Schenk, Business Owner, Richmond, VA<br />Chris launched a new website in February of 2010. He had approximately 200 people in his text data base. He sent a blast out with an incentive for people to go to his site and print off his home page and bring that it to his location for a free gift. He had 153 people redeem his offer, an approximate 76% redemption!<br />
  31. 31. Textimonial<br />"When I first had one of my clients try the text services they sent out a blast to about 100 people in their database and told me they had a 10% redemption within an hour. I really didn't believe them as a 10% redemption is unheard of. I'm used to a 1-2% redemption being very good and so to hear 10% I really just blew it off, but the next blast they did they had another 10% redemption and this time I paid attention and realized they weren't kidding. It's unbelievable to be able to get a 10% redemption within an hour of sending out a BoomText...I've never seen anything like it and I've been doing this for 15 years! Text message marketing really does work!"<br />Lance Reynolds<br />Groupo Patron (Marketing Consulting Firm)<br />Phoenix, Arizona <br />
  32. 32. Case Study<br />"In the first 12 weeks that I implemented my text message marketing campaign from BoomText I had over 1,000 people "opt-in". I sent a blast text message to my opt in group inviting my customers in to my restaurant on Wednesday from 3pm to 5pm to receive a free sandwich. The redeem rate was 12% from those who received the text message! The best part is that my sales were up 135% during that 3pm to 5pm time slot!"<br />Greg Harjo<br />Restaurant Owner, Chandler, AZ<br />
  33. 33. Textimonial<br />"I think we are all still recovering from the community response to our first official BoomText blast we launched yesterday!  Our first ever Chick-fil-A Wesley Chapel Weddington text alert offer for a FREE Chicken Sandwich was sent to 211 text club members!  The response was tremendous!  The phone rang off the hook with customers asking for verification.  Customers forwarded the offer to friends and family and we ultimately gave away 1,015 Chick-fil-A Chicken Sandwiches between the hours of 3 and 7pm!  Although the response pushed operations to the limit and the line was wrapped around our dining room, customers were elated over the offer and not a single person complained!  We have definitely realized the extraordinary promotional opportunities BoomText provides for us through the social media of texting!"Sherry StegallMarketing DirectorWesley Chapel, North Carolina<br />
  34. 34. Bottom Line…<br />
  35. 35. You will increase revenue<br />
  36. 36. You will drive up attendance to your events <br />
  37. 37. You will create brand loyalty<br />
  38. 38. Communicate more effectively<br />
  39. 39. Create an interactive experience…<br />
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