Your Reputation Online

Your Reputation Online
Who is talking about you?
Are you aware?
www.azrights.co.uk

Your Reputation Online
Reputation
Revolution
Strategy
www.azrights.co.uk

Reputation
Arsenal Fans?
www.azrights.co.uk

Reputation
The Streisand Effect
An Internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be publicised widely and to a greater extent than would have occurred if no censorship had been attempted.
- Wikipedia
www.azrights.co.uk

Reputation
Today's published Commons order papers contain a question to be answered by a minister later this week. The Guardian is prevented from identifying the MP who has asked the question, what the question is, which minister might answer it, or where the question is to be found.
The Guardian is also forbidden from telling its readers why the paper is prevented – for the first time in memory – from reporting parliament. Legal obstacles, which cannot be identified, involve proceedings, which cannot be mentioned, on behalf of a client who must remain secret.
www.azrights.co.uk

www.azrights.co.uk

Revolution
Interruption Marketing
What happened to the ?
Social media – engaging with buyers
Which platforms? Secure name.
www.azrights.co.uk

Strategy
Unique Positioning
Knowing your buyers.
Learn rules of communities
logging
Good remarkable content
www.azrights.co.uk

Strategy
Keyword Research
- Keyword Tool
Metrics: Keyword Opportunity Index (KOI), Keyword Effectiveness Index (KEI) …
www.azrights.co.uk

Reputation Monitoring
www.azrights.co.uk

Being remarkable
www.azrights.co.uk

http://ip-brands.com	35
http://www.ip-brands.com	8
http://www.slideshare.net	1

Your Reputation Online

by Azrights on Dec 17, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 44

Statistics

Your Reputation Online — Presentation Transcript