Raise your Online Business Profile with Social Media

Raise Your Online Business Profile
With Applications Like Facebook and Twitter
www.azrights.co.uk

Introduction
Web 2.0 Technology
Facebook
Twitter
Blogging
RSS Feeds
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The Social Media Revolution
Business model
Why Social media marketing?
Being Strategic
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Your Business Model
Stand out from the (very large) crowd
What is your niche
Know your customers
Who are your buyers
How will they find you
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www.ip-brands.com
Social Media Marketing
Death of ‘interruption marketing’
Listen. Engagement
Being helpful & sharing information
‘Know me, Like me, Follow me’
Need to keep track – keywords.
gossip, rumours, and other comments

www.ip-brands.com
Online Reputation Monitoring Be Strategic
Which keywords?
Google Alerts.
Manage Alerts via RSS Feeds. Google Reader.
Twitter search.
How to handle a selling opportunity.

Google Keyword Tool
Keyword Research
- Keyword Tool
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Google Alerts
Monitor The Web
Get E-Mail Updates
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RSS Feeds
Subscribe to web feeds (e.g. Google Alerts)
Aggregate them using Google Reader
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Google Reader
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Social Media is not a Panacea
Networking, but online
Another feather to add to your bow
Have realistic expectations
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Being Strategic Means
Do not spread yourself too thin
There are a multitude of platforms
You Tube, Twitter, Linked in or Facebook
Maintain a Blog
Focus on your targeted Keywords
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Use Time Efficiently
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www.ip-brands.com
Social Media – buzz marketing
Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”
Consumer Protection from Unfair Trading Regs

Conclusion
Learn about different types of social media platforms.
Learn how search engines find content as it’s basic online literacy that can only help you.
Good luck.
www.azrights.co.uk

Raise your Online Business Profile with Social Media

by Azrights on Feb 02, 2010

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