Brand Building and Online Networking

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These slides accompany a talk by Shireen Smith on the 22nd of March on social media networking and brand building, and includes discussion of some useful tools.

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Brand Building and Online Networking

  1. 1. Brand Building and Online Networking<br />www.azrights.co.uk <br />
  2. 2. Introduction<br />Social media<br />Enjoy It<br />Make connections with people<br />Stay in Touch<br />Practical Tips<br />Be Strategic<br />Useful tools<br />www.ip-brands.com<br />
  3. 3. The Social Landscape<br /><ul><li>Lots of platforms
  4. 4. Where to start?
  5. 5. This chart is a good summary</li></ul>www.cmo.com/social-media/cmos-guide-social-media-landscape<br />www.ip-brands.com<br />
  6. 6. Twitter<br />www.ip-brands.com<br />
  7. 7. Facebook<br />www.ip-brands.com<br />
  8. 8. Social Media<br />It’s meant to be fun<br />Share stories, interesting websites, tell jokes<br />www.ip-brands.com<br />
  9. 9. Social Media<br />Not only Is it fun, but it is good for business<br />Social Media Marketing<br />Networking<br />Stay in Touch<br />What are other professionals talking about<br />Engage with the community<br />Stay ahead of the curve<br />www.ip-brands.com<br />
  10. 10. www.ip-brands.com<br />Social Media Marketing<br />Death of ‘interruption marketing’<br />Listen. Engagement<br />Being helpful & sharing information<br />‘Know me, Like me, Follow me’ <br />Need to keep track – keywords.<br />gossip, rumours, and other comments<br />
  11. 11. www.ip-brands.com<br />Social Media – buzz marketing<br />Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”<br />
  12. 12. Be Strategic<br />Do not spread yourself too thin<br />There are a multitude of platforms<br />You Tube, Twitter, Linked In, Facebook…<br />Maintain a Blog<br />www.azrights.co.uk <br />
  13. 13. Use Time Efficiently<br />www.azrights.co.uk <br />
  14. 14. Practical Tips<br />Helpful tools<br />Ping.FM<br />Pingomatic<br />RSS Feeds<br />Google Alert<br />Google Reader<br />www.azrights.co.uk <br />
  15. 15. Post content from anywhere, to anywhere<br />www.ip-brands.com<br />
  16. 16. <ul><li>Tell Search Engines about your blog updates</li></ul>www.azrights.co.uk <br />
  17. 17. Automate the process <br />Wordpress Update Services:<br />www.azrights.co.uk <br />
  18. 18. RSS Feeds<br /><ul><li>Subscribe to web feeds
  19. 19. Automatically get updates about what’s going on</li></ul>www.azrights.co.uk <br />
  20. 20. Google Alerts<br /><ul><li>Monitor The Web
  21. 21. Get E-Mail Updates, or: RSS Feeds</li></ul>www.azrights.co.uk <br />
  22. 22. Google Reader<br /><ul><li>Get all your updates in one place</li></ul>www.azrights.co.uk <br />
  23. 23. Social Media is not a Panacea<br />Networking, but online<br />Another feather to add to your bow<br />Have realistic expectations<br />Facebook + Twitter ≠ £££<br />www.azrights.co.uk <br />

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