Blogging 101


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This is a very basic introduction to blogging.

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Blogging 101

  1. 1. Presented by Abby Gilmore @abbygilmore #AZPRC
  2. 2. <ul><li>Brand yourself or your company </li></ul><ul><li>Increase traffic </li></ul><ul><li>Connect with people </li></ul><ul><li>Position yourself expert in your industry </li></ul><ul><li>Creating linkworthy content builds backlinks </li></ul>
  3. 3. <ul><li>Date header: The date the post is written. Usually posts are presented with the most recent post first. </li></ul><ul><li>Title : Give your post a catchy title, but think about SEO also (we’ll discuss this in more detail later) </li></ul><ul><li>Time stamp : Time stamp – the time your blog is posted. </li></ul>
  4. 4. <ul><li>Post : The body of your blog post… usually a paragraph, could be in picture or video form. Sometimes keywords are bolded, to make the post “scannable,” or easier to read quickly </li></ul><ul><li>Author name : The name, or nickname, of the person who wrote the blog post. </li></ul><ul><li>Category : Usually each post is placed as part of a category, so when a reader wants to find posts on the same subject, it is easy to do so. </li></ul>
  5. 5. <ul><li>Comments : Where people leave thoughts/reactions/answer questions asked about the blog post. </li></ul><ul><li>TrackBack : When someone shares the link to your blog post, it will be recorded in the track backs </li></ul>
  6. 6. <ul><li>Calendar </li></ul><ul><li>Archive by name (nice name), category or month </li></ul><ul><li>Tagging with relevant keywords </li></ul><ul><li>Promoting via social media </li></ul>
  7. 7. <ul><li>Linking to relevant content or where you got data you’re referring to </li></ul><ul><li>Plug-ins (All-in-one SEO, Feedburner Feedsmith [RSS feed], Social Bookmarking Reloaded, Wordpress Mobile) </li></ul><ul><li>If you’re using WordPress there are a ton of plug-ins to use </li></ul>
  8. 8. <ul><li>Fresh, new content </li></ul><ul><li>Write with keywords in mind </li></ul><ul><li>Build links to your blog post (commenting) </li></ul><ul><li>Link to internal pages </li></ul><ul><li>Write title for SEO purposes, though it should be catchy as well – keyword should be at the beginning of the sentence </li></ul>
  9. 9. <ul><li>Make sure the following are filled out: title tag, alt image text, heading tag, meta description, meta keywords </li></ul><ul><li>Submit your stories to Google news ( </li></ul><ul><li>Google News accepts blogs with multiple authors </li></ul>
  10. 10. <ul><li>Branding. Build brand recognition. </li></ul><ul><li>Traffic.  Traffic could lead to conversions, which is usually the ultimate goal. </li></ul><ul><li>Links.  Get a link to your site or blog. </li></ul><ul><li>Relationships .  Expand your network. </li></ul><ul><li>Reputation.  Position yourself as an expert in your industry. </li></ul>
  11. 11. <ul><li>Content. Fresh, free, relevant content. </li></ul><ul><li>Perspective. Get another perspective on your blog. </li></ul><ul><li>Relationships. Build relationships with others. </li></ul><ul><li>Learn. Learn from others in your industry. </li></ul><ul><li>Why not?  In my opinion, the positive aspects of featuring guest posts outweigh the negative, if any.  If you allow a trusted expert to post on your blog, it will benefit you and your readers. </li></ul><ul><li> </li></ul>
  12. 12. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
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