Conference Chairman’s Keynote
7 th AnnualMDM & Data Governance Summit                                       October 15, 2012      Maximizing Business Ou...
About the MDM Institute     Founded 2004 to focus on                            MDM Alert™ newsletter      MDM business ...
MDM Institute Advisory Council                     Representative Members           3M                                   ...
MDM & Data Governance Summit™               Conference Series            MDM & Data Governance Summit New York            ...
MDM Market Growth    CDI (MDM of Customer) s/w         US$644 million market YE2012         US$1 billion by YE2015    ...
Recent EMEA Uptake of MDM                              Representative Sample      3 Suisses                           El...
Asia-Pacific Uptake of MDM                            Representative Sample   ANZ (AU)                           Huawei ...
Recent North America Uptake of MDM                              Representative Sample      AARP                          ...
Overview of REALITY CHECK           Survey Process          Pool of 1,300 MDM projects w/w          250 completed survey...
SUMMARY FINDINGS:             MDM & Data Governance   1.    Compliance, single customer view (SCV),         KYC/KYS, etc. ...
2012-13 MDM Planning Assumptions       Pervasive MDM                                     Social MDM       Master data  ...
Pervasive MDM             Strategic Planning Assumption       During 2012-13, application providers will deploy en       ...
MDM Institute Field Reports – MDM**        Aprimo/Teradata MDM                              Pitney Bowes        IBM Inf...
W/W MDM Market Share                                                   •IBM (MDM, MDS, MDM4PIM)                           ...
Working Definitions              Data Governance (DG)               Data Governance (DG)                       Passive Dat...
Master Data Governance             Strategic Planning Assumption      Through 2012, most enterprises will struggle with  ...
MDM Institute 2012-13 Field Reports –          MDG       ASG                                           Microsoft DG Cons...
Business Process Hubs             Strategic Planning Assumption       During 2012, MDM solution providers & BPM solution ...
Universal MDM             Strategic Planning Assumption      Through 2012, corporate MDM platform evaluation       teams ...
Reference Data Management             Strategic Planning Assumption       During 2012-13, reference data will emerge as a...
MDM Institute 2012-13 Field Reports –        RDM       Aprimo LRDM                               Microsoft RDM        (T...
Social MDM                    (Cloud-enablement, Architecture &             Integration)             Strategic Planning As...
Identity Resolution             Strategic Planning Assumption      Through 2012, registry-style MDM solutions will find f...
Big Data (& In Memory)             Strategic Planning Assumption      During 2012, performance of all major aspects of ba...
Business-Critical MDM             Strategic Planning Assumption      During 2012, dogmatic spats regarding analytical vs....
Budgets/Skills             Strategic Planning Assumption      During 2012, the number of IT professionals trained in a   ...
MDM & MDG Consultancy Momentum                                                       •ACN – Accenture                     ...
MDM & Data Governance Services       Market for MDM & Data Governance services        reached US$2.5B during 2012 & will ...
Field Report: Major SIs     Accenture                               Infosys     BackOffice                            ...
Field Report: MDM & DG Specialists        Affecto                                        GlobalSoft       Arhis        ...
Field Report: Major SIs with Minor Practices            Atos            Avanade            BearingPoint            CGI...
Action Plan for 2012-13      Promote MDM as essential business strategy with       IT deliverables to leverage high-value...
Bottom Line: MDM & Data Governance      Invest in MDG for long-term sustainability &       ROI of MDM      Acknowledge c...
MDM & Data Governance Summit™               Conference Series            MDM & Data Governance Summit New York            ...
Aaron Zornes                           Founder & Chief Research                                    Officer                ...
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Zornes' keynote maximizing business outcomes – ‘master data governance’ to unify bpm & mdm - 2012 nyc print - v1

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Keynote given to 2,000+ paid attendees at the 7th annual MDM & Data Governance Summit series (London, New York City, San Francisco, Singapore, Sydney, Tokyo and Toronto) during 2012.

Aaron Zornes
Chief Research Officer
T +1 650.743.2278
www.the-MDM-Institute.com
Independent, Authoritative & Relevant

www.linkedin.com/in/aaronzornes
http://twitter.com/azornes

**SAVE THE DATES** More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else
• MDM & Data Governance Summit Europe 2013 -- Radisson Portman BLU - London ▪ April 15-17, 2013
• MDM & Data Governance Summit Asia-Pacific 2013 – Doltone House, Darling Island Wharf – Sydney ▪ May 21-22, 2013
• MDM & Data Governance Summit Tokyo 2013 – Belle Salle Iidabashi First – Tokyo ▪ June 11-12, 2013
• MDM & Data Governance Summit Canada 2013 – The Carlu - Toronto ▪ June 26-27, 2013
• MDM & Data Governance Summit San Francisco 2013 – Hyatt Fisherman's Wharf – San Francisco ▪ July 17-18, 2013
• MDM & Data Governance Summit Shanghai 2013 – Shanghai International Convention Center ▪ August 2013
• MDM & Data Governance Summit New York 2013 – Marriott Marquis Times Square – NYC ▪ October 20-22, 2013
• MDM & Data Governance Summit Singapore 2013 – Marina Bay Sands Resort – Singapore ▪ October 2013

About The MDM Institute:
The MDM Institute is the world's leading research and advisory consultancy exclusively focused on master data management. As chief research officer, Aaron Zornes delivers the technology-related insight necessary for its clients to make the right decisions in their use of master data management (MDM), customer data integration (CDI), reference data management (RDM) and data governance solutions to achieve their customer-centric business goals. The MDM Institute provides authoritative, independent and relevant consulting advice to senior IT leaders in corporations and government agencies, to business leaders in high-tech enterprises and professional services firms, and to technology investors. The MDM Institute delivers its research and advice to more than 60,000 clients in 10,500 distinct enterprises via Twitter, Linked In, Xing, Google+ and email newsletters. Additionally, each year more than 2,000 paid delegates attend its MDM & Data Governance Summit conference series held in London, New York City, San Francisco, Singapore, Sydney, Tokyo and Toronto (now in its eighth year). Founded in 2004, the MDM Institute is headquartered in San Francisco and has clients primarily in North America, Europe and Asia-Pacific. For more information, visit www.the-mdm-institute.com.

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Zornes' keynote maximizing business outcomes – ‘master data governance’ to unify bpm & mdm - 2012 nyc print - v1

  1. 1. Conference Chairman’s Keynote
  2. 2. 7 th AnnualMDM & Data Governance Summit October 15, 2012 Maximizing Business Outcomes – ‘Master Data Governance’ to Unify BPM & MDM Aaron Zornes Chief Research Officer The MDM Institute aaron.zornes@tcdii.com www.linkedin.com/in/aaronzornes @azornes +1 650.743.2278© 2012 The MDM Institute www.The-MDM-Institute.com
  3. 3. About the MDM Institute  Founded 2004 to focus on  MDM Alert™ newsletter MDM business drivers & technology  MDM Market Pulse™ monthly challenges surveys  MDM Advisory Council™  MDM Fast Track™ one-day of 150 Global 5000 IT organizations with public & onsite workshop rotating unlimited advice to key individuals, e.g. quarterly through major North American, CTOs, CIOs, data architects European, & Asia-Pacific metro areas  MDM Business Council™  MDM & Data Governance website access & email support to 35,000+ members Summit™ annual conferences in NYC, San Francisco, London, Singapore,  MDM Road Map & Sydney, Toronto, & Tokyo Milestones™ annual strategic planning Zornes About Aaron assumptions  Leadingindustry analyst authority on topics of MDM & Data Governance  Founder & Chief Research Officer of the MDM Institute  Conference chairman for Information Mgmt’s MDM & DG SUMMIT conference series  Founded & ran META Group’s largest research practice for 14 years  M.S. in Management Information Systems from University of Arizona “Independent, Authoritative, & Relevant”© 2012 The MDM Institute www.The-MDM-Institute.com
  4. 4. MDM Institute Advisory Council Representative Members  3M  Nationwide Insurance  BCD Travel  Norwegian Cruise Lines  Bell Canada  Novartis  Caterpillar  PC Connection  Cisco Systems  Polycom  COUNTRY Financials  Pratt & Whitney Canada  Educational Testing Svcs  Roche Labs  Embraer  Rogers Communications  GE Healthcare  Scholastic  Honeywell  Sony Pictures Entertainment  Information Handling Svcs  Stryker  Intuit  SunTrust  Loblaw  Sutter Health  McKesson  TUI  Medtronic  W.W. Grainger  Microsoft  Westpac  Motorola  Weyerhaeuser  National Australia Bank  Woolworths 150 organizations who receive unlimited MDM advice to key individuals, e.g. CTOs, CIOs, & MDM project leads© 2012 The MDM Institute www.The-MDM-Institute.com
  5. 5. MDM & Data Governance Summit™ Conference Series MDM & Data Governance Summit New York Marriott Marquis NYC Times Square ▪ October 14-16 MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ December 4-5 MDM & Data Governance Summit Shanghai Shanghai International Convention Center ▪ March 2013 MDM & Data Governance Summit Europe Radisson BLU – London ▪ April 15-17, 2013 MDM & Data Governance Summit Asia-Pacific Four Points Darling Harbour– Sydney ▪ May 20-21, 2013 MDM & Data Governance Summit San Francisco Hyatt Embarcadero – San Francisco ▪ May 2013 MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ June 2013 MDM & Data Governance Summit Canada The Carlu – Toronto ▪ June 2013 “More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”© 2012 The MDM Institute www.The-MDM-Institute.com
  6. 6. MDM Market Growth  CDI (MDM of Customer) s/w  US$644 million market YE2012  US$1 billion by YE2015  PIM (MDM of Product) s/w -- incl store content info & metadata  US$688 million market YE 2012  US$1.1 billion by YE2015  > 50% of MDM revenue is led by offerings from small & best-of-breed vendors  Therefore overall market surge will likely bring with it a host of smaller competitive mergers in addition to more specialty vendor buyouts by four largest MDM providers – IBM, Informatica, Oracle & SAP. ** Source: Gartner Research© 2010 The MDM Institute The-MDM-Institute.com
  7. 7. Recent EMEA Uptake of MDM Representative Sample  3 Suisses  Eli Lilly UK  Ruukki  Achmea  Euroclear  Sartorius Werkzeuge  Accor  EADS  Sberbank  Al Hilal Bank (UAE)  Gazprombank  Société Générale  Alstom  Hypo Vereinsbank  Sociale Verzekeringsbank  Argos  ING  Sogei S.p.A.  ASICS  LaSer Cofinoga  Sonae  Banque Centrale Populaire (MO)  Lloyds  Saint-Gobain  Banco Santander  Maersk  Stallergenes  BANKART  Mitchells & Butlers  Syngenta  Belgacom  Мир Книги  Swisscom  Belgium Post  Network Rail  SwissGrid  Baumarkt Direkt  NFU Mutual  Talk Talk  Bluarancio  Norway Post  Telecom Egypt  Bouygues Telecom  Orange  Tesco Bank  Carrefour  Otto G roup  The Travel Group  Credit Agricole  Ouest-France  Travel Port  Commune di Roma  Peter Justesen  TUI  Compagnia Assicuratrice  PPL  Van Marcke  Dalkia  Prisa Digital  Veolia  Deutsche Telkom  RTE  Viega  Dubai World  Rusatom  Visa Europe  DSV  WIND Telecom© 2012 The MDM Institute www.The-MDM-Institute.com
  8. 8. Asia-Pacific Uptake of MDM Representative Sample ANZ (AU)  Huawei (CN)  Queensland Health (AU) Asics (JP)  HK Trade Development Council  RAC Victoria (AU) ATO (AU)  IP Australia (AU)  RAC WA (AU) Alliance Bank Malaysia (MY)  Japanese Research Institute  Samsung (KR) Bank Central Asia (ID) (JRI)  Samsung Life (KR) Bank Negara Indonesia (ID)  Korea Telecom (KR)  Shenzhen Development Bank Bank of China (CN)  Krung Thai Bank (TH) (CN) Bank of Commerce (CN)  KT&G (KR)  Shanghai GM (CN) Bank Tenaga Negara (MY)  Lion Nathan (AU)  Shanghai Regional Community Bendigo Bank (AU)  Macquarie Bank (AU) Bank (CN) BHP Billiton (AU)  Ministry of Educ (SG)  Simplot (AU) CBA (AU)  Ministry of Finance (CN)  Suncorp (AU) Centrelink (AU)  Ministry of Health (NZ)  Sydney Water (AU) Ministry of Health (SG)  Tai Kang Life (CN) China CITIC Bank (CN)  Mitsubishi Motors (AU)  Taiping Life (CN) China Unicom (CN)  Mizuho (JP)  Taiwan Mobile (TW) Chongqing Changan Automobile  Co. (CN)  MLC (NAB)  Telecom NZ (NZ) Daihatsu Motor Co. (JP)  Mobily (SA)  Telstra (AU) Dept of Educ - SA  NAB (AU)  Tongshan District Tax Bureau (CN) Dept of Educ – WA  New Zealand Customs (NZ)  Tower Australia (AU) FANCL (JP)  NTT (JP)  Tsingtao (CN) GCG China (mobile) (CN)  Optus-Singtel (AU)  Westpac (AU) GE Money (AU)  Origin Energy (AU)  Woolworths (AU) General Dept of Taxation (VN)  Perodua Otomobil (ID)  Zhejiang Tailong Commercial  Rio Tinto (AU) Bank (CN)© 2012 The MDM Institute www.The-MDM-Institute.com
  9. 9. Recent North America Uptake of MDM Representative Sample  AARP  First American Title  NY Times  Allied World Assurance Co. (AWAC) Fox  Oppenheimer Funds  Apria  Global Hyatt  Panera Bread  AutoTrader.com  Guy Carpenter  PetSmart  Biogen Idec  Hilton Worldwide  Pitney Bowes  BJs Wholesale Club  Huntington Bank  Polycom  Blackstone Group  Intact Financial  PTC  BMC Software  John Wiley & Sons  Smith & Nephew  CarFax  JP Morgan Chase  T-Mobile  Chartis  Key Bank  Teach for America  Chevron  Kroger  Time-Warner Cable  Costco  Logitech  TJ Max  Covidien  Maersk  Toys R Us  Devon Energy  MassMutual  Travelport  Educational Testing Services  McKesson  Uti  Essilor  Men’s Wearhouse  Visa  Federal Reserve  Morgan Stanley  Walt Disney Resorts Board  Nextel  Whataburger  FHA  Northern Trust  Whole Foods  Wyndham© 2012 The MDM Institute www.The-MDM-Institute.com
  10. 10. Overview of REALITY CHECK Survey Process  Pool of 1,300 MDM projects w/w  250 completed surveys 2Q2012  AHIMA, AXA Equitable, Barry Callebaut, Celanese, Cisco, ConAgra, Eli Lilly, Erie Insurance, Farmers Insurance, Freddie Mac, Honeywell, Intact Financial, Khaga, Lender Processing Services, Liberty Mutual, Merck, Munich Re, Nordea Bank, RBC Insurance, Red Hat, Sutter Health, Swiss Re, Timken Co., Toys R Us, Univision, Unum, Walt Disney Co., …  Telephone follow-up to complete surveys  Focused on past & current attendees of MDM Summit© 2012 The MDM Institute www.The-MDM-Institute.com
  11. 11. SUMMARY FINDINGS: MDM & Data Governance 1. Compliance, single customer view (SCV), KYC/KYS, etc. are “universal” drivers 2. Large enterprises have moved beyond CDI & PIM to include reference master data 3. Enterprises have stopped calling out multi- domain & now assume MDM includes multiple domains 4. Data Governance is both synergistic & co-dependent with MDM 5. Big data requires both MDM & Data Governance to be effective & sustainable© 2012 The MDM Institute www.The-MDM-Institute.com
  12. 12. 2012-13 MDM Planning Assumptions  Pervasive MDM  Social MDM  Master data  Identity resolution governance  Big data  Business process hubs  Business-critical MDM  Universal MDM  Budgets/skills  Reference data mgmtStrategic planning assumptions to assist IT organizations & vendors in coping with flux & churn of emerging MDM vendor landscape© 2012 The MDM Institute www.The-MDM-Institute.com
  13. 13. Pervasive MDM Strategic Planning Assumption  During 2012-13, application providers will deploy en masse, the next generation of MDM-innate (as opposed to MDM-aware) applications; concurrently SaaS vendors (CRM, ERP, HRM) will struggle to provide integrated/ native MDM  Through 2013, mega vendors Microsoft & Oracle will provide entry-level (low cost) departmental MDM – via MSFT MDS & ORCL DRM respectively  By 2014, SaaS (Cloud native) app vendors will have finessed this issue via strategic partnerships & investments in MDM; by 2014-15, the market for MDM- enabled applications will exceed that for MDM software MDM-innate (e.g. Fusion MDM) will overwhelm MDM-enabled applications© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  14. 14. MDM Institute Field Reports – MDM**  Aprimo/Teradata MDM  Pitney Bowes  IBM InfoSphere MDM  Riversand  Informatica MDM  SAP MDM, MDG & MDS  IBI MD Center  SAS DataFlux  Kalido MDM  Software AG  Microsoft MDS  Stibo  Oracle MDM  Talend  Orchestra Networks  TIBCO MDM ** Persisted customer or product data hubs© 2012 The MDM Institute www.The-MDM-Institute.com
  15. 15. W/W MDM Market Share •IBM (MDM, MDS, MDM4PIM) •Informatica (Siperian, Identity Systems) •Oracle (CDH, UCM, PIM, Fusion MDM)© 2012 The MDM Institute www.The-MDM-Institute.com
  16. 16. Working Definitions Data Governance (DG) Data Governance (DG) Passive Data Governance Passive Data Governance Formal orchestration of people, Data steward consoles & other process, & technology to enable an reactive data management organization to leverage data as an capabilities focused on after-the- enterprise asset across different fact data compliance; often batch- lines-of-business and IT systems like & not integrated with MDM Active Data Governance Active Data Governance Proactive Data Governance Proactive Data Governance Metrics-enabled, upstream data Metrics-driven, crowd-sourced policy enablement; replaces capability for business users & IT manual data admin processes with to actively control their shared role-based, real-time SME data across different lines of empowerment business & IT systemsMaster Data Governance aligns IT-centric viewpoints & business- centric viewpoints regarding data quality; MDM & MDG are becoming natural way of aligning data with business processes© 2012 The MDM Institute www.The-MDM-Institute.com
  17. 17. Master Data Governance Strategic Planning Assumption  Through 2012, most enterprises will struggle with enterprise MDG as they initially focus on customer, vendor, or product; integrated MDG that includes E2E data lifecycle will be mandated as 1st phase deliverable  During 2012-13, major SIs & MDM boutiques will focus on productizing MDG frameworks while MDM software providers struggle to link governance process with process hub technologies; concurrently G5000 enterprises struggle to evolve enterprise MDG in cost- effective & practical way from “passive” to “active” MDG modes  By 2014-15, vendor MDM solutions will finally move from “passive-aggressive MDG” mode to “proactive MDG” MDG *must* evolve from point products (i.e., to addresscustomer or product MDG only) to enterprise data governance(supporting multiple domains such as customer, product, supplier, location, price, etc.)© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  18. 18. MDM Institute 2012-13 Field Reports – MDG  ASG  Microsoft DG Console  BackOffice  Oracle DGF Associates  Orchestra Networks  Cognizant + Collibra  SAP MDG  EMC/RSA/Archer  SAS DataFlux  IBM MPDM  Software AG  IBI MD Center  Utopia  Informatica IDD  Varonis  Kalido DGD© 2012 The MDM Institute www.The-MDM-Institute.com
  19. 19. Business Process Hubs Strategic Planning Assumption  During 2012, MDM solution providers & BPM solution providers will increasingly collide in market as the former acquire or build out BPM-centric MDM; both camps will be challenged to unify domains as there exist different business processes for CDI & PIM  Through 2012-13, however, BPM-centric MDM will suffer from BPM’s traditional focus on modeling & not executing MDM rules  By 2014-15, all mega MDM & BPM vendors will have overcome this dogmatic bias as enterprise BPM needs to execute within governance & vice versa be able to execute MDM workflows within BPM From the enterprise perspective, a complete MDM solutionrequires Rules & Reference Data to be applied across domains© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  20. 20. Universal MDM Strategic Planning Assumption  Through 2012, corporate MDM platform evaluation teams will assume (and insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types  During 2013-14, large enterprises will also mandate that REFERENCE data be part of the MDM platforms native entity types  By 2015, all operational CDI hub vendors will add "PIM light" capabilities, and all PIM vendors will add B2C PARTY entity Most PIM are multi-domain, not just PIM … always include SUPPLIER; CDI always has entitlements© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  21. 21. Reference Data Management Strategic Planning Assumption  During 2012-13, reference data will emerge as a key entry point for enterprises & in turn influence choice of MDM for Customer, Product & other domains  Concurrently, every MDM vendor will rush to market RDM solutions to apply MDM approach for centralized governance, stewardship & control  By 2013-14, large enterprises will also mandate that Reference Data be part of MDM platform native entities  By 2015, RDM will be commoditized via the efforts of MSFT & ORCL especially Managing “simple” reference data will prove to be a key sales entry point for MDM vendors© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  22. 22. MDM Institute 2012-13 Field Reports – RDM  Aprimo LRDM  Microsoft RDM (Teradata MDM)  Oracle Site Hub, DRM  ASG ROCHADE (Metadata-driven RDM)  Orchestra EBX  IBM RDM  Profisee  iGATE Patni RDMS  SAP MDG-R (Reference Data)  Informatica RDM (incl Fin Svcs solution)  Software AG WebMethods OneData© 2010 The MDM Institute The-MDM-Institute.com
  23. 23. Social MDM (Cloud-enablement, Architecture & Integration) Strategic Planning Assumption  During 2012, cloud-enabled MDM will attract small- & mid- sized businesses as a means to engage in MDM without committing to long-term project & major expense while offering enticing entry point for large enterprises  Through 2013-14, cloud-integrated apps arrive via SFDC, SAP BBD, et al, however, enterprises will wrestle with data integration issues between on-premise & cloud with majority of organizations unwilling to house master data about customers, products & suppliers in public cloud  By 2014-15, cloud-innate services for DQ & MDG will be more prevalent than full Social MDM; however, Enterprise MDM will remain “on premise” with increasing integration to public Cloud applicationsMDM-enabled apps will migrate to public Cloud, especially for decentralized/geographically distributed organizations© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  24. 24. Identity Resolution Strategic Planning Assumption  Through 2012, registry-style MDM solutions will find favor in industries where data is legally or physically too difficult to consolidate into physical hub -- esp. government, US healthcare)  During 2012-13, mega MDM vendors will apply the powerful hierarchy mgmt capabilities of native registry solutions to integrate both legacy MDM hubs & ECM  MDM maintaining the master customer profile data will be key integration point btwn Social CRM & big data analytics  By 2014-15, open source alternatives to monopolistic algorithm vendors will help reduce cost of MDM software procurementMega vendors will adapt matching algorithms of registry MDM hubs to bolster performance & accuracy of their operational/transactional hubs matching throughput© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  25. 25. Big Data (& In Memory) Strategic Planning Assumption  During 2012, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates  Through 2013, big data will repatriate itself into the MDM fabric via registry overlays as yet another source; “master data resolution” is key to filtering signal:noise ratio  By 2014-15, very large enterprises (fin svcs, gov’t) will leveargereal-time MDM flows & scaling of MDM solutions via the elasticity of Cloud-based solutions, in-memory cache databases, i.e., the next-generation of ETL/MDMBig data apps need to be MDM-aware; MDM must also be ableto store preferences for each big data source; big data system needs to understand master view of customers & products© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  26. 26. Business-Critical MDM Strategic Planning Assumption  During 2012, dogmatic spats regarding analytical vs. operational vs. collaborative MDM use cases will blur as each of these becomes business-critical MDM which in turn demand zero downtime  Through 2012-13, MDM platforms will increasingly provide in-situ capabilities to change the data model, business rules, etc. … without taking the MDM services offline  By 2014-15, this will impact the way master data services are syndicated & delivered … regardless of regular ablutions such as software upgrades MDM is about improving business processes – enterprises expect enterprise-strength MDM-powered applications targeted at their industry or problem set© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  27. 27. Budgets/Skills Strategic Planning Assumption  During 2012, the number of IT professionals trained in a specific MDM solution will increase 200% Y2Y, however, IT orgs & consultancies will struggle to recruit & retain MDM veterans who have actually successfully had a major role in an MDM deployment  Through 2013-14, enterprises will continue to spend to 3X to 4X in “plan” & “build” services vs. software  By 2014-15, supply of MDM-experienced consultants will catch up with demand & SIs will scramble to find new opptys for their expensively recruited & trained talent Given substantial investment businesses undertake with SI partners, this area must be given scrutiny – not only tocontain costs, but to insure success of this vital infrastructure investment© 2012 The MDM Institute www.The-MDM-Institute.com MDM MILESTONE
  28. 28. MDM & MDG Consultancy Momentum •ACN – Accenture •CAP -- Capgemini •CTSH – Cognizant •INFY – Infosys •TCS – Tata Consultancy Services •WIT – Wipro© 2012 The MDM Institute www.The-MDM-Institute.com
  29. 29. MDM & Data Governance Services  Market for MDM & Data Governance services reached US$2.5B during 2012 & will exceed US$4 billion by 2015  Systems integrators are essential to success of majority of MDM projects, yet previously incumbent SIs usually are no longer so  Data Governance assistance from SIs will remain especially critical to success of MDM programs during 2012-15 as organizations deal with a shortage of tools, experience, & tool expertiseThis area must be given scrutiny – not only to contain costs, but to insure success of this vital investment © 2010 The MDM Institute The-MDM-Institute.com
  30. 30. Field Report: Major SIs  Accenture  Infosys  BackOffice  Logica Associates  Lumendata  Capgemini  Oracle Pro Svcs  Cognizant  SAP Pro Svcs  Deloitte  Stream Integration  EMC Consulting  Tata  IBM BAO/GBS/  Utopia Lab Services  Wipro  Informatica Pro Svcs© 2012 The MDM Institute www.The-MDM-Institute.com
  31. 31. Field Report: MDM & DG Specialists  Affecto  GlobalSoft  Arhis  HighPoint Systems  Attevo  Hitachi/Sierra Atlantic  Black Watch Data  InfoTrellis  Broadstreet Data  Jibes  Business & Decisions  Myers-Holum  Caritor  Project Performance Corp.  Consology  NorthGate  Datpro  Perficient  Detica  Platon  Datum  SDM  eCenta  Serene  Edificio  SapientNitro  Entity Group  SITA  Evaxyx  Sogeti  First San Francisco  Steria Partners© 2012 The MDM Institute www.The-MDM-Institute.com
  32. 32. Field Report: Major SIs with Minor Practices  Atos  Avanade  BearingPoint  CGI-American Management Systems  CSC  Dell/Perot Systems  Fair Isaac / Braun Consulting© 2012 The MDM Institute www.The-MDM-Institute.com
  33. 33. Action Plan for 2012-13  Promote MDM as essential business strategy with IT deliverables to leverage high-value info used repeatedly across many business processes  Position MDM as enabler of key business activities such as improving customer communication & reporting – rather than an important infrastructure upgrade  Begin MDM projects focused on either customer- centricity or product/service optimization  Plan for multi-entity MDM juggernaut evolving from “early adopter” into “competitive business strategy”  Insist on Enterprise MDM software capable of evolving to multiple usage styles & data domains Plan now to realize economic value & competitive differentiation via multi-entity MDM during next 2-5 years© 2012 The MDM Institute www.The-MDM-Institute.com
  34. 34. Bottom Line: MDM & Data Governance  Invest in MDG for long-term sustainability & ROI of MDM  Acknowledge currently marketed MDG does not exist as integrated solution  Plan for most MDM vendors to deliver MDG during next 6-12 months  Recognize mega vendors (IBM, INFA, ORCL, SAP) focused to deliver MDG capability in 2012 – with resultant partner chaos  Manage SI partner to integration roadmap with MDM platform of choice & to avoid “brain drain”© 2012 The MDM Institute www.The-MDM-Institute.com
  35. 35. MDM & Data Governance Summit™ Conference Series MDM & Data Governance Summit New York Marriott Marquis NYC Times Square ▪ October 14-16 MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ December 4-5 MDM & Data Governance Summit Shanghai Shanghai International Convention Center ▪ March 2013 MDM & Data Governance Summit Europe Radisson BLU – London ▪ April 15-17, 2013 MDM & Data Governance Summit Asia-Pacific Four Points Darling Harbour– Sydney ▪ May 20-21, 2013 MDM & Data Governance Summit San Francisco Hyatt Embarcadero – San Francisco ▪ May 2013 MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ June 2013 MDM & Data Governance Summit Canada The Carlu – Toronto ▪ June 2013 “More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”© 2012 The MDM Institute www.The-MDM-Institute.com
  36. 36. Aaron Zornes Founder & Chief Research Officer The MDM Institute www.the-MDM-Institute.com aaron.zornes@tcdii.com www.linkedin.com/in/aaronzornes Authoritative @azornes Independent Relevant© 2012 The MDM Institute www.The-MDM-Institute.com

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