Intro Talk

Business driven spatial thinking Andrew Zolnai www.zolnai.ca

What does Business need? • Track its assets – Location – Expense – Revenue – Audit-trail • Report on its assets – Inside: ISO – Outside: SOX

What does Businesses not need? • New for Newness’ sake – Disrupt what works already – Creates downtime – Increases recovery time • Immutable attitudes – Not invented here – Ad-hoc procedures – If it ain't broken, don't fix it

What works • Simple Q&A systems • Fit to the audience • Google Search -> My Search • GPS phones and PDAs • Keep it under the hood • Improve work flows • Add score-cards From 90% time gathering data ...to 90% time analysing data (Hurricane Katrina Response Team www.idw.com, www.microsoft.com)

What works 2 • Automobiles as a past analogue – Mercedes Benz once thought the car market related to the number of available chauffeurs – Today we neither know nor care how an ignition starter works...

What do users want • Intuitive map interfaces – Google Earth • Yet geodetic accuracy – National Geographic Map Machine

What do users want 2 • That will speak to audiences • Public: posters • DBA: web map services Natural Resources Canada http://nrcan.gc.ca

The solution • Model the work process – Interview users – Build a model (1) – Refine it to fit its use – Run it iteratively – Display the results – Get user feedback – Go back to 1...

The solution 2 • Listen to the user – Absorb their work process – Be lead by their experience – Stick to their knitting • Cooperate – They needn't learn geomatics – You needn't acquire their expertise

Lessons learned • Business process first – Stakeholders / Regulators – End users / Administrators • Geospatial technique next – Model the process – Find tools that fit... • Everything has a location component Land use classification at continental scales – LADA Stratification Task Force – www.fao.org

Intro Talk

by Andrew Zolnai

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