How the web was won

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How the web was won

  1. 1. How the Web was WonRound-trip Social media Andrew Zolnai Cambridge UK blog.zolnai.ca
  2. 2. Whereami• Media ultra-growth Tear down• Technology devices this wall• Data explosion...• Manageability?• Relevance! – users – context – content
  3. 3. Bridge• Both toward communities – Facebook – LinkedIn – twitter• And amongst themselves – Klout – LinkedIn Groups – FaceBook BranchOut
  4. 4. Act• Blog – post• RSS / tweet – broadcast• Aggregate – re-broadcast
  5. 5. Link Interactive Web 3.0 Twitter Blog WebDynamic Web 2.0 Static Web 1.0
  6. 6. Work• Have a plan – who is the audience? – what is the message?• Carry it out – keep it fresh… – make it live…• Follow through – measure it! – trend it!

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