azmi abdul latiff department of humanities faculty of science, arts and heritage UTHM Johor
Background  <ul><li>Advancement in Internet technology </li></ul><ul><ul><li>Web 1.0 to Web 2.0 </li></ul></ul><ul><ul><li...
Online Community <ul><li>Expanding population  </li></ul><ul><ul><li>If  Facebook is a country, it’s the 4 th  most popula...
Online Community <ul><li>Facebook </li></ul><ul><ul><li>200 million users log on to theirs pages daily.  </li></ul></ul><u...
Online Community <ul><li>… gaining more prominence </li></ul><ul><li>Very popular among young people </li></ul><ul><ul><li...
Problem Statement <ul><li>Establishments of identity </li></ul><ul><ul><li>An important part especially among adolescents....
Problem Statement <ul><li>Establishments of identity in online community </li></ul><ul><ul><li>How to do it without being ...
Problem Statement-Social network as a current communication application <ul><li>Social network is one of the newest online...
Problem Statement-language used in online envioronment <ul><li>How do adolescents use language during online interactions?...
Problem statement- Evolution of discourse in CMC <ul><li>Previous researches on older CMC tools  </li></ul><ul><ul><li>rev...
Problem statement- male vs female <ul><li>Previous researches on older CMC tools  </li></ul><ul><ul><li>Different communic...
Research Objectives <ul><li>1.3.1 discover the use of online social networking by male and female adolescents in establish...
Research Objectives <ul><li>1.3.4 identify the difference and similarities in emoticons in messages posted by male and fem...
Research Questions <ul><ul><ul><li>To what extent do male teenagers reveal about themselves in their social networking web...
Research Questions <ul><ul><ul><li>How do female teenagers use language to express themselves in their messages in their s...
Research Questions <ul><ul><ul><li>How do female adolescents used emoticons when expressing themselves in their messages i...
Significance of research <ul><li>Social networking- Current phenomenon.  </li></ul><ul><li>The influx of people in the onl...
Significance of research <ul><li>Social networking- Current phenomenon.  </li></ul><ul><li>Contribute to the existing know...
Limitation of research <ul><li>Text-based corpus in social networking websites.  Thus, data to be collected will not inclu...
Limitation of research <ul><li>The text-messages that will be selected as corpus for this study will be the wall posts in ...
Definition of Terms <ul><li>Corpus </li></ul><ul><li>According to Free Online Dictionary (2010) corpus is a collection of ...
Definition of Terms <ul><li>Online Social Networking </li></ul><ul><li>According to Sharpened.net (2010) online social net...
Research Methodology <ul><li>Methodology </li></ul><ul><li>Survey </li></ul><ul><ul><li>to collect data on adolescents’ us...
Research Instruments <ul><li>Questionnaire </li></ul><ul><li>to gather data on participants’ use of the selected social ne...
Research Instruments <ul><li>Observations form  </li></ul><ul><li>to record observation on participants, social networking...
Research Procedure <ul><li>A survey will be carried out to find out adolescents’ use of online social networking websites....
Research Procedure <ul><li>The selected participants will be notified of their selection in the research and their  person...
Data Analysis <ul><li>SPSS </li></ul><ul><li>to determine adolescents’ use of social networking websites, how active they ...
Data Analysis <ul><li>Moreover, each social networking website will be observed for the amount of personal information rev...
Data Analysis <ul><li>DICTION 5.0 </li></ul><ul><li>a content analysis software package which evaluates documents in terms...
 
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Research on language and identity

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CORPUS-BASED STUDY ON GENDER, IDENTITY AND LANGUAGE USED
IN ONLINE SOCIAL NETWORKING COMMUNITY

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Research on language and identity

  1. 1. azmi abdul latiff department of humanities faculty of science, arts and heritage UTHM Johor
  2. 2. Background <ul><li>Advancement in Internet technology </li></ul><ul><ul><li>Web 1.0 to Web 2.0 </li></ul></ul><ul><ul><li>Web 2.0 has enabled </li></ul></ul><ul><ul><ul><li>User-generated content </li></ul></ul></ul><ul><ul><ul><li>Creation of online community </li></ul></ul></ul>
  3. 3. Online Community <ul><li>Expanding population </li></ul><ul><ul><li>If Facebook is a country, it’s the 4 th most populated country in the world. </li></ul></ul><ul><ul><li>To reach 50 million users </li></ul></ul><ul><ul><ul><li>Radio took 38 years, </li></ul></ul></ul><ul><ul><ul><li>TV took 13 years, </li></ul></ul></ul><ul><ul><ul><li>Internet to 4 years, </li></ul></ul></ul><ul><ul><ul><li>iPod took 3 years </li></ul></ul></ul><ul><ul><ul><li>Facebook reached 100 million users in less than 9 months (Qualman, 2009) </li></ul></ul></ul>
  4. 4. Online Community <ul><li>Facebook </li></ul><ul><ul><li>200 million users log on to theirs pages daily. </li></ul></ul><ul><ul><li>The population of online community is..... </li></ul></ul><ul><ul><li>and… </li></ul></ul>
  5. 5. Online Community <ul><li>… gaining more prominence </li></ul><ul><li>Very popular among young people </li></ul><ul><ul><li>15 thousands FB users in Malaysia </li></ul></ul><ul><ul><li>are college students. </li></ul></ul>
  6. 6. Problem Statement <ul><li>Establishments of identity </li></ul><ul><ul><li>An important part especially among adolescents. </li></ul></ul>
  7. 7. Problem Statement <ul><li>Establishments of identity in online community </li></ul><ul><ul><li>How to do it without being physically there? </li></ul></ul><ul><ul><li>Language is a key means through which those roles are explored and constructed (Harter, 1998). </li></ul></ul>
  8. 8. Problem Statement-Social network as a current communication application <ul><li>Social network is one of the newest online communication platforms. </li></ul><ul><ul><li>How do adolescents establish their identity in the social network platform? </li></ul></ul><ul><ul><li>How do language and emotional codes are used by the adolescents use to express themselves in social networks? </li></ul></ul>
  9. 9. Problem Statement-language used in online envioronment <ul><li>How do adolescents use language during online interactions? </li></ul><ul><li>Do they use proper language? </li></ul><ul><li>Or do they use certain encrypted language, codes or symbols when expressing themselves on online platforms? </li></ul>
  10. 10. Problem statement- Evolution of discourse in CMC <ul><li>Previous researches on older CMC tools </li></ul><ul><ul><li>revealed interesting trends in the way individual identity is presented, language is used, and interactions have transpired. </li></ul></ul><ul><ul><li>includes the use of ‘netspeak’ (lol, gtg, brb) </li></ul></ul><ul><ul><li>Crytal (2001) termed as evolution of discourse. </li></ul></ul><ul><li>Does the language used in the social networking websites different or has evolved from the one used in the older environment? </li></ul>
  11. 11. Problem statement- male vs female <ul><li>Previous researches on older CMC tools </li></ul><ul><ul><li>Different communication patterns between male and female </li></ul></ul><ul><li>Does the language used in the social networking between male and female differ? </li></ul>
  12. 12. Research Objectives <ul><li>1.3.1 discover the use of online social networking by male and female adolescents in establishing their identity. </li></ul><ul><li>1.3.2 identify the difference and similarities in language used in messages posted by male and female adolescents in social network websites. </li></ul><ul><li>1.3.3 identify the difference and similarities in ‘netspeak’ in messages posted by male and female adolescents in social networking websites </li></ul>
  13. 13. Research Objectives <ul><li>1.3.4 identify the difference and similarities in emoticons in messages posted by male and female adolescents in social networking websites . </li></ul><ul><li>1.3.5 develop a database of ‘netspeak’ and emoticons used by adolescents in expressing their feelings and ideas in social network websites. </li></ul>
  14. 14. Research Questions <ul><ul><ul><li>To what extent do male teenagers reveal about themselves in their social networking websites? </li></ul></ul></ul><ul><ul><ul><li>To what extent do female teenagers reveal about themselves in their social networking websites? </li></ul></ul></ul><ul><ul><ul><li>How do male teenagers use language to express themselves in their messages in their social networking websites? </li></ul></ul></ul>
  15. 15. Research Questions <ul><ul><ul><li>How do female teenagers use language to express themselves in their messages in their social networking websites? </li></ul></ul></ul><ul><ul><ul><li>How do female adolescents used ‘netspeak’ when expressing themselves in their messages in their social networking websites? </li></ul></ul></ul><ul><ul><ul><li>How do male adolescent used ‘netspeak’ when expressing themselves in their messages in online social networking applications? </li></ul></ul></ul>
  16. 16. Research Questions <ul><ul><ul><li>How do female adolescents used emoticons when expressing themselves in their messages in their social networking websites? </li></ul></ul></ul><ul><ul><ul><li>How do male adolescent used emoticons when expressing themselves in their messages in their social networking websites? </li></ul></ul></ul><ul><ul><ul><li>What are the new ‘netspeak’ and emoticons used by adolescents when expressing themselves in online social networking websites that do not exist in previous CMC applications? </li></ul></ul></ul>
  17. 17. Significance of research <ul><li>Social networking- Current phenomenon. </li></ul><ul><li>The influx of people in the online community has prompted the Europe’s Information Society to place emphasis on researches on linguistic diversity in the media. According to a study by EACEA (2009), languages, media and new technologies are themes that have been popularly investigated in several different contexts at a European level at recent time. </li></ul>
  18. 18. Significance of research <ul><li>Social networking- Current phenomenon. </li></ul><ul><li>Contribute to the existing knowledge on establishment of identity through language. Previous researches mainly focused on offline communications that take in group or interpersonal interaction. </li></ul><ul><li>Research on online communications previously on Web 1.0 tools. This research will go a step further in investigating establishment of identity in online interactions particularly in social networking applications. </li></ul>
  19. 19. Limitation of research <ul><li>Text-based corpus in social networking websites. Thus, data to be collected will not include other types of online communication (e.g. audio conferencing and video conferencing). Therefore, interpretation and understanding of the results in the study should be generally confined to those pertaining to the text-based online social network communication. </li></ul>
  20. 20. Limitation of research <ul><li>The text-messages that will be selected as corpus for this study will be the wall posts in the participants’ own site and also their responses to comments by visitors to their wall posts or links. As such, the participants’ comments in other peoples’ wall post or links will not be selected as corpus for the research. </li></ul>
  21. 21. Definition of Terms <ul><li>Corpus </li></ul><ul><li>According to Free Online Dictionary (2010) corpus is a collection of writings or recorded remarks used for linguistic analysis. In this research, corpus refers to the collection of text-based messages in online social network applications. </li></ul>
  22. 22. Definition of Terms <ul><li>Online Social Networking </li></ul><ul><li>According to Sharpened.net (2010) online social networking are websites that allow users to be part of a virtual community. These websites provide users with simple tools to create a custom profile with text and pictures. A typical profile includes basic information about the user, at least one photo, and possibly a blog or other comments published by the user. Advanced profiles may include videos, photo albums, online applications or custom layouts. After creating a profile, users can add friends, send messages to other users, and leave comments directly on friends' profiles. These features provide the building blocks for creating online communities. </li></ul>
  23. 23. Research Methodology <ul><li>Methodology </li></ul><ul><li>Survey </li></ul><ul><ul><li>to collect data on adolescents’ use of social networking websites </li></ul></ul><ul><li>Observation </li></ul><ul><ul><li>to find their revelations of personal identity. </li></ul></ul><ul><li>Text-based analysis </li></ul><ul><ul><li>to find out about language used, ‘netspeak’ and emoticons </li></ul></ul>
  24. 24. Research Instruments <ul><li>Questionnaire </li></ul><ul><li>to gather data on participants’ use of the selected social networking platforms namely the Facebook, MySpace or Friendster. </li></ul><ul><li>will contain several questions to find out whether the adolescents use any of these three applications, how active they are in using the applications, gender and the type of personal information that they put in their social networking pages. </li></ul><ul><li>The purpose of this instrument is to answer research questions 1.4.1 and 1.4.2. </li></ul>
  25. 25. Research Instruments <ul><li>Observations form </li></ul><ul><li>to record observation on participants, social networking pages. This is also to answer research question 1.4.1 and 1.4.2 </li></ul><ul><li>Screen-captured text-based messages </li></ul><ul><li>to be analysed for respondents’ revelations of personal identity in the social networking applications. Furthermore, the corpus will be used to find out about their use of language, emoticons and ‘netspeak’ in their messages posted in their social networking pages. This instrument is used to answer research questions 1.4.3 until 1.4.9. </li></ul>
  26. 26. Research Procedure <ul><li>A survey will be carried out to find out adolescents’ use of online social networking websites. 200 adolescents aged 13-17 will be chosen for the survey. </li></ul><ul><li>50 participants will be chosen for the research. The selection is based on how active they are in using social networking websites. </li></ul>
  27. 27. Research Procedure <ul><li>The selected participants will be notified of their selection in the research and their personal social networking pages will be added to the researcher’s own page, making them his online friends. For easy access to the pages, all the selected participants will be placed in a specific group in the researcher’s own page. </li></ul><ul><li>Data collection will be carried out in the space of 6 months. Participants’ messages in their social networking pages will be screen captured and printed out for analysis. </li></ul>
  28. 28. Data Analysis <ul><li>SPSS </li></ul><ul><li>to determine adolescents’ use of social networking websites, how active they are in using them and the personal information that they reveal in their websites. The findings will be presented in simple statistics using percentages. </li></ul>
  29. 29. Data Analysis <ul><li>Moreover, each social networking website will be observed for the amount of personal information revealed in the text. This included: first name; full name; age; birth date, and location of the blog author; and contact information (email address, chat user name, or a link to another personal web page or home page). The message posts will also be examined for any use of emoticons and ‘netspeak’. </li></ul><ul><li>The findings will be recorded in an observation form and presented qualitatively. </li></ul>
  30. 30. Data Analysis <ul><li>DICTION 5.0 </li></ul><ul><li>a content analysis software package which evaluates documents in terms of word counts as well as content types and language tone, will be used to create language scores for tone and semantic features. </li></ul>

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