Marketing Presentation- FERNLEAF
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Marketing Presentation- FERNLEAF

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    Marketing Presentation- FERNLEAF Marketing Presentation- FERNLEAF Presentation Transcript

    • New Zealand Milk (Malaysia) Sdn Bhd Prepare by :  Azmeerul idzuan b. aziz  SYAMSUL IKHWAN B. MAT SALLEH  MUHAMMAD NAQIUDDIN B. NADZARI
    • BACKGROUND Fonterra Headquarters at a Auckland, New Zealand . Fonterra,New Zealand Milk (Malaysia) was established in 1975 Based on milk-based products such as Fernleaf, Anlene,Solivite, Anmum,anlene, Ucare, Essential And Chesdale Brand product of Fonterra :
    • TARGET MARKET T o all community every people can enjoy this product from all ages Mother choice’s who cares about their children This product are concentrate to the children age between 1 to 12 years old To people who are having problems with their bone and the growth stage
    • BRAND PRODUCTFernleaf 1+ Growing Up Milk Powder Fernleaf 3+ Growing Up Milk PowderFernleaf CalciYum Cultured Milk Food Fernleaf Kuat Nutritious Milk Powder(with 3-T formula)Fernleaf Nutritious Milk Powder
    • MARKETING MIX PRODUCT Fernleaf Kuat Nutritious Milk Powder (with 3-T formula) use brand name (proven nutrition) Bothoflabelling (e.g persuasive labeling& informational labeling ) contains protein, vitamins and minerals Consumer & convenience product advertising economies and package uniformity
    • Pricing set up pricing objectives with a  Maximization & satisfactory profit- oriented profit price skimming strategy  target return on investment Fernleaf 3+ Growing Up  Dutch Lady 123 – Milk (1KG) Milk Powder (1KG) PRICE:RM 21.49 PRICE :RM19.49 Fernleaf Kuat Nutritious Milk Dutch Lady Full Cream Milk Powder Powder (with 3-T formula) – Milk (1kg) (1KG) PRICE:RM 22.99 PRICE : 19.99
    • PLACE Global brand Found this product around the world Malaysia ,New Zealand , Singapore , Taiwan , middle east , Sri lanka , pacific , Mauritius and philipinnes . Intermediarieso Wholesaler (Mydin,Tesco,Giant)o Retailer (7-Eleven ,Mini market) Distribution of product is Intensiveo Supermarket & Mini market
    •  Use push strategy :Manufacturer Wholesaler Retailerpromotes to promotes to Consumer promoteswholesaler retailer buys form to(TESCO) (7- retailer customer ELEVEN)
    • Promotion use Promotional Mix Public relation Sales promotion (Free sample) advertising media Traditional media (television, radio , newspapers &magazines ) New advertising media (internet,email &banner advertising) Corporate blog (give details about the company )
    • SUGGESTION contests and offer a expensive prize make Campaign to foster good relation with customer “drink milk life is better health “ make online sales through the Internet give awards to loyal customers a gift Loyal carnival for the public cut prices or discounts on products sold Build relation