SWOT Analysis by Leslie Lin

SWOT Analysis T HREATS O PPORTUNITIES W EAKNESSES S TRENGTHS

STRENGTHS Solid foundation in English training / English major Professional training in CTE Good pronunciation Patient & organized Love / enthusiasm for English

Solid foundation in English training / English major

Professional training in CTE

Good pronunciation

Patient & organized

Love / enthusiasm for English

WEKANESSES Stage fright Lack of teaching experiences More creativity needed

Stage fright

Lack of teaching experiences

More creativity needed

OPPORTUNITES English being the dominant lang. to be learned Higher demand in learning Eng. Reduction in the age of learning English Adoption of English proficiency test

English being the dominant lang. to be learned

Higher demand in learning Eng.

THREATS Saturated market (less students; more competitors) Competitors that have better English proficiency Native speakers of English; competitors that have studied abroad Computer technology that substitutes teachers

Saturated market (less students; more competitors)

Competitors that have better English proficiency

Native speakers of English; competitors that have studied abroad

Computer technology that substitutes teachers