Success new prod_pricing-contingency_approach[1]

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Success new prod_pricing-contingency_approach[1]

  1. 1. Successful New Product Pricing Practices: A Contingency ApproachPaul Ingenbleek; Marion Debruyne; Ruud T. Frambach; Theo M. M. VerhallenMarketing Letters; Dec 2003; 14, 4; ABI/INFORM Globalpg. 289Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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