Politacal parties share in tlakshows feb 2013

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Politacal parties share in tlakshows feb 2013

  1. 1. Political Content Share in Talk shows February 2013
  2. 2. If youre not on mass media , you dont exist sIrrespective of ideological leanings, all politicians are keen on getting into the media. Everytime they receive coverage in an article, have their face on television or their voice onradio, they assume that they increase their standing among potential voters. For thePolitical campaign mass media consider as safe and easy way to reach to the masses.Now due to security threats, and some other reasons, Political Parties in Pakistan taking themedia support for Election campaign 2013. Political debates / talk shows have been verycommon Programs on Pakistani TV medium.Political parties taking advantage from media by using free time on media that worth inbillion of Rupees (if they pay). On the other hand media generate high ratings and highrevenue from successful political talkshows.Capital talk, News beat, Kal tak, Off the record, 11th hour, Live with talat, Faisla awamka, Tonight with Jasmin are very popular talkshows.mediatrack Pakistan keep very close eye on media activity of Political Parties and preparevery useful and interesting analysis. Sharing few slides for the interest of masses.
  3. 3. Political Content Share – in talkshowsAnalysis are based on consumed time of Political Partiesrepresentatives in talk shows for the Month of February 2013.In this Month representative of 20 Political parties participatein political debates/talk shows. We extract the data from 6leading TV Channels.
  4. 4. Party wise Share of Time – in talkshows # PARTY NAME Time % Share 1 Pakistan Peoples Party 26.3 2 Pakistan Muslim League(N) 24.9 3 Pakistan Tehreek-e-Insaaf 13.6 4 Muttahida Qaumi Movement 9.4 5 Awami National Party 4.6 6 Awami Muslim League 4.0 7 Pakistan Awami Tehreek 3.9 8 Pakistan Muslim League(Q) 2.4 9 Jamat-e-Islami 2.4 10 All Pakistan Muslim League 2.0 11 Pakistan Muslim League(F) 1.5 12 Pakistan Muslim League(Ham khayal) 1.5 13 Jamiat-e-Ulma-e-Islam(F) 1.4 14 Pakhton Khawa Mili Awami Party 0.5 15 Tehreek-e-Tehaffuz-e-Pakistan 0.4 16 National Party 0.4 17 Hazara Democratic Party 0.4 18 Awami Tehreek 0.3 19 National Peoples Party 0.1 20 Balochistan National Party 0.1%share is based on consumed time by Political Party representatives. PPP got highest share followed by PMLn and PTI. The both parties PPP, PMLn are in power so there representation is logically high.
  5. 5. TOP 20 Political talkshows # PROGRAM NEMAE %SHARE 1 News Beat 8.3 2 Tonight with Jasmeen 8.1 3 Off The Record 6.3 4 11th Hour 6.2 5 Yaqeen 6.2 6 Faisala Awam Ka 5.9 7 Kal Tak 5.9 8 News Eye 5.6 9 Takrar 5.2 10 Top Story 4.9 11 Capital Talk 4.8 12 To The Point 4.6 13 60 Minute 3.9 14 Kyun 3.4 15 Live With Talat 3.3 16 On The Front 3.2 17 Sawal Yeh Hai 2.3 18 Hum Log 1.7 19 Zer-e-Behas 1.6 20 Jirgah 1.3From 6 TV Channels, total 32 Programs has been monitored in which Political parties representative participate. News beat, Tonight with Jasmeen and Off the Record were the top 3 most political talk shows programs in term of consumed time with political representatives.
  6. 6. Channel Share of Time25.020.015.010.0 5.0 0.0 Samaa Express Dunya Ary News Dawn Geo Samaa TV telecast the more political programs so its graph is high. News beat was the top political debate show. %Share is based on consumed time.
  7. 7. TOP 20 Political representatives on TV Shaikh Rasheed Ahmed Mushahid Ullah Khan Shazia Maree Mehreen Anwar Raja Sharjeel Inam Memon Qamar Zaman Kaira Audiance Imran Khan Zaeem Qadri Dr Tahir ul Qadri Maula Bux Chandio Mian Muhammad Shehbaz Sharif Gen(R) Pervez Musharraf Faisal Sabzwari Khurram Dastagir Saeed Ghani Shafqat Mehmod Shehla Raza Raza Haroon Shaukat Mehmod BasraDuring the Month of Feb 2013, 338 representatives appear on media and participated in political debits. Sheikh Rasheed spend 36 hourson TV in talk shows during the Month of Feb 2013 and was at the top. ARY News his favorite channel than Dawn news.
  8. 8. We have more in depth analysis, based on current affair programs and news bulletins coverage of Political parties and Politicians. Analysis may be based on following heads a) Political Parties Leaders coverage on media b) Politicians coverage on media c) Negative Positive and Neutral view of Media d) Media wise analysis e) Current affair Program wise analysis f) Top Political debate Programs g) Top Political Participants in media h) Top discussed party in media and may more. User may be Political Parties and media.For Queries: Phone: +9221- 34583302, 34289818, 34289819, e-Mail: khi@mediatrackpk.com www.mediatrackpk.com

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