Hofstedes Cultural Dimensions Azim Amin Fahad Mughal Hisham Bin Sefrah
What makes Geert Hofstede’s CulturalDimensionsuseful for globalmarketing and advertising in the UAE?
Hofstede’s cultural dimensions are very essential anduseful for global marketing and advertising in theUAE. The Activities, Interests, Opinions of thetarget audience help to create and accurately deliverthe message.
If the advertisers understand the target market’sculture clearly, they are proven to be more effectivein communicating the message. The concept of “thinkglobally, act locally” helps us to understand and relateto other concepts like glocalization.
It also boosts the credibility by keeping intact therespect to the culture of the target audience. UAE’sculture is high on power distance and inequality amongclasses is regular. It is a collectivist society andplaces great emphasis on family value and collectivism.
UAE is a masculine society. Males are more dominantin the society. They are the breadwinner of thefamily. UAE’s culture is high on uncertainty. They areextremely committed to their norms and traditions aswell.
DU telecommunication ADHofstedes Dimensions Covered in the AD:Masculinity (MAS)Individualism (IDV)Lifestyle