ZestADZ - SMS Campaign Strategies

Slide 1: SMS Campaign Strategies Asif Ali, CTO | asif [ at ] mobile-worx.com | (0) 98400 89876 Version 1.0 | May 13, 2008 India’s leading mobile ad marketplace All Rights Reserved. Copyrights 2008 zestadz.com

Slide 3: SMS Advertising Features on ZestADZ • Delivers millions of SMS Impressions across different vertical networks • Best in class targeting • Location • Keyword • Device • Demographic • Social media + user profiling strategy to deliver better targeted ads 3

Slide 4: SMS Advertising Features on ZestADZ • Full fledged campaign manager • Fine grained campaign control • Daily Spend • Campaign duration • Easy integration for publishers with ready APIs • Self service platform • Detailed reports and analytics 4

Slide 5: Why Advertise on SMS? • SMS Provides advertisers to the broadest possible target demographics • Urban and Rural Stock Market Alert – Markets down by • Students 10%. Time to buy!.. • Job Seekers -- Your Ad Here! • Stock Market Investors • Sub-urban markets • Even Farmers! • Users get opt-in Messages from services for FREE. • SMS is bigger than WAP: Potential SMS Traffic estimated at 300 million a month. All Rights Reserved. Copyrights 2008 zestadz.com

Slide 6: SMS Advertising on ZestADZ • Cost Effective – CPMs between Rs 200 – Rs 600 ($5 - $12 ). • Access to 50-60 characters per Ad • ZestADZ Provides Keyword Targeting – The ONLY Network in India to provide this feature. • Discovery of Services: In India Discovery of new services is still a problem. Use ZestADZ to promote your service and to enable discovery of it through SMS All Rights Reserved. Copyrights 2008 zestadz.com

Slide 7: SMS Campaign Strategy - Click-to-Call • SMS Ads can best get responses through click to call. Stock Market Alert – Markets down by 10%. Time to buy!.. -- • Response Rates Sign up with Just Holidays. Get 7.1 • Typical response rates on Click to MP Digicam free. Call 044-6453 call with offer – 0.5-1.5% 6183 • With some offer – Response rates goes up to as much as 2.5%. All Rights Reserved. Copyrights 2008 zestadz.com

Slide 8: SMS Campaign Strategy - Click-to-Send Msg • Click-to-Send a Message or Click-to-reply is effective and doesn’t require a call centre Stock Market Alert number. – Markets down by 10%. Time to buy!.. -- • Though advertisers prefer this method, Sign up with Just Holidays. Get 7.1 Users are becoming wary of replying to a MP Digicam free. short code (Due to associated costs) SMS HOLIDAY TO 5555 • Response Rates • Typical response rates on Click to call with offer – 0.5-1.5% • With some offer – Response rates may go up to as much as 2.5%. All Rights Reserved. Copyrights 2008 zestadz.com

Slide 9: SMS Campaign Strategy – SMS Coupons • SMS Coupons is a cost effective way for driving foot traffic in physical / virtual Stock Market Alert stores. – Markets down by 10%. Time to buy!.. -- Buy stocks at • Viral Campaigns - campaigns can turn Shear-Kahn. Use viral if the campaign has a real deal for the coupon code 4333 for Discounts at users. any store • Response Rates • Typical response rates on Click to call with offer – 0.2-1.5% • With some offer – Response rates may go up to as much as 2.5%. All Rights Reserved. Copyrights 2008 zestadz.com

Slide 10: Campaign Flow Your ads display within opt-in Messages Fulfillment, Stage Call To Action as a footer Expansion option Forward within the game User can take an drives virality. Medium In-Game action for your Users can band. Distribute respond to your advertising Click-to-call coupons or pages enable any call Your to action Brand Here Stock Market Alert – Markets down by Scenario 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. SMS HOLIDAY TO 5555 All Rights Reserved. Copyrights 2008 zestadz.com

Slide 11: For more information • Visit www.zestadz.com for more information or write to us at • Sales • Email - Advertiser [at] zestadz.com • Phone - +91 44 6453 6183 All Rights Reserved. Copyrights 2008 zestadz.com

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