ZestADZ - SMS Campaign Strategies

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This presentation gives a brief of successful SMS Campaigns that have been executed on India. It also provides an overview of SMS Advertising on ZestADZ

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  • Software for free download and Send Direct Bulk SMS Messages
    http://www.Sitmobile.com
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  • Software for free download and Send Direct Bulk SMS Messages
    http://bulksmsindia.mobi/bulksmsindia/products.html
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ZestADZ - SMS Campaign Strategies

  1. 1. SMS Campaign Strategies Version 1.0 | May 13, 2008 All Rights Reserved. Copyrights 2008 zestadz.com Asif Ali, CTO | asif [ at ] mobile-worx.com | (0) 98400 89876
  2. 2. Outline <ul><li>Features of SMS Advertising on ZestADZ </li></ul><ul><li>Why Advertise on SMS? </li></ul><ul><li>SMS Campaign Strategies </li></ul><ul><li>Campaign Flow </li></ul>All Rights Reserved. Copyrights 2008 zestadz.com
  3. 3. SMS Advertising Features on ZestADZ <ul><li>Delivers millions of SMS Impressions across different vertical networks </li></ul><ul><li>Best in class targeting </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Keyword </li></ul></ul><ul><ul><li>Device </li></ul></ul><ul><ul><li>Demographic </li></ul></ul><ul><li>Social media + user profiling strategy to deliver better targeted ads </li></ul>
  4. 4. SMS Advertising Features on ZestADZ <ul><li>Full fledged campaign manager </li></ul><ul><li>Fine grained campaign control </li></ul><ul><ul><li>Daily Spend </li></ul></ul><ul><ul><li>Campaign duration </li></ul></ul><ul><li>Easy integration for publishers with ready APIs </li></ul><ul><li>Self service platform </li></ul><ul><li>Detailed reports and analytics </li></ul>
  5. 5. Why Advertise on SMS? <ul><li>SMS Provides advertisers to the broadest possible target demographics </li></ul><ul><ul><li>Urban and Rural </li></ul></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Job Seekers </li></ul></ul><ul><ul><li>Stock Market Investors </li></ul></ul><ul><ul><li>Sub-urban markets </li></ul></ul><ul><ul><li>Even Farmers! </li></ul></ul><ul><li>Users get opt-in Messages from services for FREE. </li></ul><ul><li>SMS is bigger than WAP : Potential SMS Traffic estimated at 300 million a month. </li></ul>All Rights Reserved. Copyrights 2008 zestadz.com Stock Market Alert – Markets down by 10%. Time to buy!.. -- Your Ad Here!
  6. 6. SMS Advertising on ZestADZ <ul><li>Cost Effective – CPMs between Rs 200 – Rs 600 ($5 - $12 ). </li></ul><ul><li>Access to 50-60 characters per Ad </li></ul><ul><li>ZestADZ Provides Keyword Targeting – The ONLY Network in India to provide this feature. </li></ul><ul><li>Discovery of Services: In India Discovery of new services is still a problem. Use ZestADZ to promote your service and to enable discovery of it through SMS </li></ul>All Rights Reserved. Copyrights 2008 zestadz.com
  7. 7. SMS Campaign Strategy - Click-to-Call <ul><li>SMS Ads can best get responses through click to call. </li></ul><ul><li>Response Rates </li></ul><ul><ul><li>Typical response rates on Click to call with offer – 0.5-1.5% </li></ul></ul><ul><ul><li>With some offer – Response rates goes up to as much as 2.5%. </li></ul></ul>All Rights Reserved. Copyrights 2008 zestadz.com Stock Market Alert – Markets down by 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. Call 044-6453 6183
  8. 8. SMS Campaign Strategy - Click-to-Send Msg <ul><li>Click-to-Send a Message or Click-to-reply is effective and doesn’t require a call centre number. </li></ul><ul><li>Though advertisers prefer this method, Users are becoming wary of replying to a short code (Due to associated costs) </li></ul><ul><li>Response Rates </li></ul><ul><ul><li>Typical response rates on Click to call with offer – 0.5-1.5% </li></ul></ul><ul><ul><li>With some offer – Response rates may go up to as much as 2.5%. </li></ul></ul>All Rights Reserved. Copyrights 2008 zestadz.com Stock Market Alert – Markets down by 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. SMS HOLIDAY TO 5555
  9. 9. SMS Campaign Strategy – SMS Coupons <ul><li>SMS Coupons is a cost effective way for driving foot traffic in physical / virtual stores. </li></ul><ul><li>Viral Campaigns - campaigns can turn viral if the campaign has a real deal for the users. </li></ul><ul><li>Response Rates </li></ul><ul><ul><li>Typical response rates on Click to call with offer – 0.2-1.5% </li></ul></ul><ul><ul><li>With some offer – Response rates may go up to as much as 2.5%. </li></ul></ul>All Rights Reserved. Copyrights 2008 zestadz.com Stock Market Alert – Markets down by 10%. Time to buy!.. -- Buy stocks at Shear-Kahn. Use coupon code 4333 for Discounts at any store
  10. 10. Campaign Flow Your ads display within opt-in Messages as a footer Medium In-Game advertising Click-to-call Call To Action Fulfillment, Expansion Stage Scenario Forward option within the game drives virality. Users can respond to your pages User can take an action for your band. Distribute coupons or enable any call to action All Rights Reserved. Copyrights 2008 zestadz.com Stock Market Alert – Markets down by 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. SMS HOLIDAY TO 5555 Your Brand Here
  11. 11. For more information <ul><li>Visit www.zestadz.com for more information or write to us at </li></ul><ul><li>Sales </li></ul><ul><ul><li>Email - Advertiser [at] zestadz.com </li></ul></ul><ul><ul><li>Phone - +91 44 6453 6183 </li></ul></ul>All Rights Reserved. Copyrights 2008 zestadz.com

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