ZestADZ - SMS Campaign Strategies

Outline

Features of SMS Advertising on ZestADZ

Why Advertise on SMS?

SMS Campaign Strategies

Campaign Flow

SMS Advertising Features on ZestADZ

Delivers millions of SMS Impressions across different vertical networks

Best in class targeting

Location

Keyword

Device

Demographic

Social media + user profiling strategy to deliver better targeted ads

SMS Advertising Features on ZestADZ

Full fledged campaign manager

Fine grained campaign control

Daily Spend

Campaign duration

Easy integration for publishers with ready APIs

Self service platform

Detailed reports and analytics

Why Advertise on SMS?

SMS Provides advertisers to the broadest possible target demographics

Urban and Rural

Students

Job Seekers

Stock Market Investors

Sub-urban markets

Even Farmers!

Users get opt-in Messages from services for FREE.

SMS is bigger than WAP : Potential SMS Traffic estimated at 300 million a month.

SMS Advertising on ZestADZ

Cost Effective – CPMs between Rs 200 – Rs 600 ($5 - $12 ).

Access to 50-60 characters per Ad

ZestADZ Provides Keyword Targeting – The ONLY Network in India to provide this feature.

Discovery of Services: In India Discovery of new services is still a problem. Use ZestADZ to promote your service and to enable discovery of it through SMS

SMS Campaign Strategy - Click-to-Call

SMS Ads can best get responses through click to call.

Response Rates

Typical response rates on Click to call with offer – 0.5-1.5%

With some offer – Response rates goes up to as much as 2.5%.

SMS Campaign Strategy - Click-to-Send Msg

Click-to-Send a Message or Click-to-reply is effective and doesn’t require a call centre number.

Though advertisers prefer this method, Users are becoming wary of replying to a short code (Due to associated costs)

Response Rates

With some offer – Response rates may go up to as much as 2.5%.

SMS Campaign Strategy – SMS Coupons

SMS Coupons is a cost effective way for driving foot traffic in physical / virtual stores.

Viral Campaigns - campaigns can turn viral if the campaign has a real deal for the users.

Response Rates

With some offer – Response rates may go up to as much as 2.5%.

Campaign Flow Your ads display within opt-in Messages as a footer Medium In-Game advertising Click-to-call Call To Action Fulfillment, Expansion Stage Scenario Forward option within the game drives virality. Users can respond to your pages User can take an action for your band. Distribute coupons or enable any call to action All Rights Reserved. Copyrights 2008 zestadz.com Stock Market Alert – Markets down by 10%. Time to buy!.. -- Sign up with Just Holidays. Get 7.1 MP Digicam free. SMS HOLIDAY TO 5555 Your Brand Here

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