ZestADZ Publisher Presentation

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This presentation outlines the mobile monetization solutions by ZestADZ

This presentation outlines the mobile monetization solutions by ZestADZ

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  • 1. Mobile Publishing Solutions
  • 2. ZestADZ • Leading mobile advertising network; Headquartered in Los Angeles, CA. Offices in US / India / Malaysia • Quality Global Advertisers serving campaigns on billions of impressions every month.
  • 3. Global Presence ZestADZ delivers ads globally with focus on 20 key countries
  • 4. Monetization solutions for • iPhone Apps, Android Apps, Mobile Sites, Java and Symbian Apps inventory. Mobile Web iPhone Android Symbian
  • 5. How ZestADZ Works ZestADZ Targeting Engine Country / Carrier Device / OS / Property Keyword Channel Demographic Tools Landing Page Generator Response Management Email Reports Ad optimizer Users come through publishers Handsets DB / Analytics Self Service Platform with • Campaign creation tools • Landing page generators • Bidding tool Ad Delivery Engine • Reports Deliver responses to handsets
  • 6. World Class Technology Infrastructure • Large server infrastructure with very low latency • Near real time reports • Low Ad response times (average 220 ms) • Automated reporting solutions
  • 7. FEATURES
  • 8. Various Integration Formats • WAP Site Install Code • Android SDK • iPhone SDK • XML Integration • Integrate – Single Ad – Multiple Ads Multiple XML Ads
  • 9. API / SDKs
  • 10. House Campaigns • ZestADZ provides free House campaigns enabling publishers to cross promote their own properties in their unfilled inventory • House Campaigns have limits of 10 m impressions per month per publisher
  • 11. Campaign Visibility & Approval • Automated Email Notifications for new campaigns • View Ads (including price) and approve campaigns in your campaign approval screen. Every individual ad can be approved. • Automate campaign approval to continuously allow newer campaigns
  • 12. Campaign Approval Screen With Bid Price View.. Campaigns Approval
  • 13. Reports • Detailed reports on traffic data • Detailed site wise analytics • Key metrics such as Earning, CTR, Impressions etc is available on console. • Automated Reports Delivery • XML Reports for integration with your systems
  • 14. XML Reports • Publishers can access daily reports as XML. • Get the URL from your Site Reports Console which has a unique key to access reports
  • 15. Analytics • Full fledged analytics solution without the need for a separate analytics solution. In Public beta • Offers a view of “filled” and “un-filled” impressions • Works for mobile apps and sites
  • 16. ZestADZ Analytics • World class analytics tool enabling Publishers to obtain information on • Detailed break down of traffic including – Unique visitors – Carrier / Device Data – Impressions / Clicks / Earnings – Hour wise traffic – URLs that get you more revenue – Geography of Traffic – Channels of traffic – CSV Output
  • 17. Analytics Screenshots - 1
  • 18. Analytics Screenshots - 2
  • 19. Ad Optimization: Visibility of available ads • Get the List of Available Ads / Bid Prices as XML. • Use this to empower your mediation / optimization layer to identify key campaigns to route traffic to and automatically increase / decrease traffic based on Ad availability
  • 20. WHY US
  • 21. Efficient Managed Model Creation of campaign Use analytics to creative's and gain deep refreshment of insight into data the same Allocate specific Reroute campaigns for campaign traffic better for better performing results publishers
  • 22. Why us? • World class Ad ranking system that enables best performing ads to be delivered to the right targeted user • Dedicated account management team tracking the account on a daily basis. • The campaigns are adjusted for better results everyday. Non performing campaigns are blocked, performing campaigns are let through. • Focus on good CTR and subsequently good eCPMs for the publishers.
  • 23. Our Global Advertisers
  • 24. Some of our Publisher Partners
  • 25. Optimization engines we are working with
  • 26. Commercials and Service of ZestADZ for Publishers • 60% revenue share on non-exclusive basis • Payment terms – net 30 days
  • 27. Summary • Leading global mobile monetization partner; Large global footprint • Will work very closely with publishers to achieve desired CPMs • Customer focused company delivering high quality advertising for publishers across the world.
  • 28. Contact • US Sales (EST Time • Euro / Asia Sales (GMT Zone) + 5.30 Time Zone) • +1 (646)-546-5526 • +1 (646)- 546-5153 • +91 44 646 11186 • +1 (646)-546-5876; • +91 44 4285 7183 • +1 (646)-546-5442 • sales@zestadz.com • sales@zestadz.com
  • 29. Resources • Our website http://www.ZestADZ.com • Landing page tool http://www.zestadz.com/static/landing_pages_tool • Follow-us on twitter http://www.twitter.com/zestadz • Blog http://www.ZestADZ.wordpress.com
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