ZestADZ - mobile advertising marketplace overview [ mobile-worx ]

Advertiser Overview April, 2007 Asif Ali www.mobile-worx.com [email_address] 91-44-45500360

Discussion Outline

Mobile Advertising

Key Stakeholders in ZestADZ

Mobile Advertising

How does ZestADZ work

USP of ZestADZ

AD Scenarios

About mobile-worx

Summary

Mobile advertising Traditional Advertising On-line Advertising Wireless Advertising

One-to-one advertising

Different design to different audiences

Interactive advertising

Location based, highly targeted

Highly Interactive, viral , very

personal & ubiquitous

Mass advertising, large reach

Limited customisation

No interactivity

CAPABILITIES Highly targeted, Highly relevant, Permission based and ubiquitous = Value for all stakeholders – Customers, Carriers, Publishers, Advertisers PERSONALISATION - +

ZestADZ Overview and Stakeholders

ZestADZ

NEXT GENERATION MOBILE ADVERTISING PLATFORM

OFFERS THE WIDEST ON-DEVICE RANGE

IS ABOUT MAKING ADVERTISING UBIQUITOUS !

PUBLISHERS Game developers, WAP site owners And other premium services providers sell ADS within the ZestADZ ecosystem ADVERTISERS Leverage ZestADZ patent Pending technology To target and deliver Mobile marketing campaigns CARRIERS Leverage ZestADZ leading to increased ARPUs and better revenues SUBSCRIBERS Ultimately benefit from Better content and Services that are Available at a better Price point of free Due to an AD supported Content model

Mobile advertising Source: Vodafone

However…current mobile advertising Has very poor targeting capabilities Limited only to WAP sites Is non Interactive

How does ZestADZ work Targeting By geography, demographics, and location Response Management Forward Coupon or AD Save coupon Save user data on advertiser WAP site

Opt-in

Portal to set up preferences

Lifestyle preferences

SMS, WAP or Rich Client promo ad

Response &viral

e-coupon

forward

Audience Selection Response Channel Customer Data & Analytics Ad Serving & Billing Audience Advertisers

Sales Promotion

Localized traffic generation

Lead generation

CRM

Polling

{Branding}

Campaign management portal

Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture 6 factors that make ZestADZ unique ZestADZ features highly granular targeting that enable advertisers to choose their target audience – geographically and based on other parameters.

Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture SMS AD Widest coverage In-Game or App AD WAP Deck AD ZestADZ supports the widest range of on-device technologies for AD delivery which include SMS, WAP and the following rich client technologies

Highly granular targeting Wider coverage of mobile clients Non-intrusive, Interactive Campaign capability Win-win revenue model Service-oriented architecture

All ads are displayed in a very non intrusive manner.

If you want to get to it later Save it

If you like it, Forward it to a friend

1 click takes care of things

Non-intrusive, Interactive

1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Simplifying mobile advertising Full fledged campaign management ZestADZ has a full featured campaign manager that allows advertisers to launch mobile marketing campaigns with ease

1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture $$$$ $ $ $ $ “ win win” revenue model Advertiser Publisher Carrier Subscriber

SMS Ad Insertion

Concept

Advertising within SMS – viral marketing

Highly targeted and Relevant ads are inserted into SMS stream (unused characters of the 160 character frame)

Ads are inserted only in an opt-in fashion – user registration required

User will not be charged for any SMS that contains ads

No change in user experience

SMS Facts

All SMS messages are max 160 characters

Average SMS sent has 80-100 characters

Decent Ad can be constructed in 40 characters (including URL, Phone numbers, etc)

ads are inserted

Rich Client AD Insertion Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio is playing

Scenario 1 – SMS Ad Hi. Taking tomorrow off. U want 2 meet up for dinner and a movie? Jane is coming! DaVinci Code – In StarGaze Cinemas. Buy 4 Tickets, Get 1 FREE! Original SMS Appended SMS Ad Message (Char): 85 Ad (char): 44 Total Char: 129 Stuck at meeting, Will be 45 mins late. Don’t wait for me for dinner. Miss U New Lamb Burger at Broadway McDonald Original SMS Appended SMS Ad Message (Char): 81 Ad (char): 41 Total Char: 125

Scenario 2 – End to End Ad Flow Brand Manager 1 Marketing Strategy

Define Targeting Criteria 2 Campaign Definition Test your AD Define Budget Define AD

ZestADZ Partners 3 Campaign Execution

4 Response and analytics

VAS PRODUCTS Content Delivery Platform Mobilizing Blogging M-Commerce / SMS Prepaid Top-up Mobile Games Mklix.com mobile community Powered by user generated content AD supported MOBILE COMMUNITY ZestADZ mobile advertising platform is a cutting edge mobile advertising solution that enables AD enabled Mobile applications, games, WAP site and SMS services MOBILE ADVERTISING

Summary