ZestADZ - mobile advertising marketplace overview [ mobile-worx ]

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This presentation presents an in-depth overview of the ZestADZ mobile advertising marketplace - http://www.zestadz.com

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ZestADZ - mobile advertising marketplace overview [ mobile-worx ]

  1. 1. Advertiser Overview April, 2007 Asif Ali www.mobile-worx.com [email_address] 91-44-45500360
  2. 2. Discussion Outline <ul><li>Mobile Advertising </li></ul><ul><li>Key Stakeholders in ZestADZ </li></ul><ul><li>Mobile Advertising </li></ul><ul><li>How does ZestADZ work </li></ul><ul><li>USP of ZestADZ </li></ul><ul><li>AD Scenarios </li></ul><ul><li>About mobile-worx </li></ul><ul><li>Summary </li></ul>
  3. 3. Mobile advertising Traditional Advertising On-line Advertising Wireless Advertising <ul><li>One-to-one advertising </li></ul><ul><li>Different design to different audiences </li></ul><ul><li>Interactive advertising </li></ul><ul><li>Location based, highly targeted </li></ul><ul><li>Highly Interactive, viral , very </li></ul><ul><li>personal & ubiquitous </li></ul><ul><li>Mass advertising, large reach </li></ul><ul><li>Limited customisation </li></ul><ul><li>No interactivity </li></ul>CAPABILITIES Highly targeted, Highly relevant, Permission based and ubiquitous = Value for all stakeholders – Customers, Carriers, Publishers, Advertisers PERSONALISATION - +
  4. 4. ZestADZ Overview and Stakeholders <ul><li>ZestADZ </li></ul><ul><li>NEXT GENERATION MOBILE ADVERTISING PLATFORM </li></ul><ul><li>OFFERS THE WIDEST ON-DEVICE RANGE </li></ul><ul><li>IS ABOUT MAKING ADVERTISING UBIQUITOUS ! </li></ul>PUBLISHERS Game developers, WAP site owners And other premium services providers sell ADS within the ZestADZ ecosystem ADVERTISERS Leverage ZestADZ patent Pending technology To target and deliver Mobile marketing campaigns CARRIERS Leverage ZestADZ leading to increased ARPUs and better revenues SUBSCRIBERS Ultimately benefit from Better content and Services that are Available at a better Price point of free Due to an AD supported Content model
  5. 5. Mobile advertising Source: Vodafone
  6. 6. However…current mobile advertising Has very poor targeting capabilities Limited only to WAP sites Is non Interactive
  7. 7. How does ZestADZ work Targeting By geography, demographics, and location Response Management Forward Coupon or AD Save coupon Save user data on advertiser WAP site <ul><li>Opt-in </li></ul><ul><li>Portal to set up preferences </li></ul><ul><li>Lifestyle preferences </li></ul>SMS, WAP or Rich Client promo ad <ul><li>Response &viral </li></ul><ul><li>e-coupon </li></ul><ul><li>forward </li></ul>Audience Selection Response Channel Customer Data & Analytics Ad Serving & Billing Audience Advertisers <ul><li>Sales Promotion </li></ul><ul><li>Localized traffic generation </li></ul><ul><li>Lead generation </li></ul><ul><li>CRM </li></ul><ul><li>Polling </li></ul><ul><li>{Branding} </li></ul>Campaign management portal
  8. 8. Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture 6 factors that make ZestADZ unique ZestADZ features highly granular targeting that enable advertisers to choose their target audience – geographically and based on other parameters.
  9. 9. Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture SMS AD Widest coverage In-Game or App AD WAP Deck AD ZestADZ supports the widest range of on-device technologies for AD delivery which include SMS, WAP and the following rich client technologies
  10. 10. Highly granular targeting Wider coverage of mobile clients Non-intrusive, Interactive Campaign capability Win-win revenue model Service-oriented architecture <ul><li>All ads are displayed in a very non intrusive manner. </li></ul><ul><li>If you want to get to it later Save it </li></ul><ul><li>If you like it, Forward it to a friend </li></ul><ul><li>1 click takes care of things </li></ul>Non-intrusive, Interactive
  11. 11. 1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Simplifying mobile advertising Full fledged campaign management ZestADZ has a full featured campaign manager that allows advertisers to launch mobile marketing campaigns with ease
  12. 12. 1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture $$$$ $ $ $ $ “ win win” revenue model Advertiser Publisher Carrier Subscriber
  13. 13. SMS Ad Insertion <ul><li>Concept </li></ul><ul><li>Advertising within SMS – viral marketing </li></ul><ul><li>Highly targeted and Relevant ads are inserted into SMS stream (unused characters of the 160 character frame) </li></ul><ul><li>Ads are inserted only in an opt-in fashion – user registration required </li></ul><ul><li>User will not be charged for any SMS that contains ads </li></ul><ul><li>No change in user experience </li></ul><ul><li>SMS Facts </li></ul><ul><li>All SMS messages are max 160 characters </li></ul><ul><li>Average SMS sent has 80-100 characters </li></ul><ul><li>Decent Ad can be constructed in 40 characters (including URL, Phone numbers, etc) </li></ul><ul><li>ads are inserted </li></ul>
  14. 14. Rich Client AD Insertion Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio is playing
  15. 15. Scenario 1 – SMS Ad Hi. Taking tomorrow off. U want 2 meet up for dinner and a movie? Jane is coming! DaVinci Code – In StarGaze Cinemas. Buy 4 Tickets, Get 1 FREE! Original SMS Appended SMS Ad Message (Char): 85 Ad (char): 44 Total Char: 129 Stuck at meeting, Will be 45 mins late. Don’t wait for me for dinner. Miss U New Lamb Burger at Broadway McDonald Original SMS Appended SMS Ad Message (Char): 81 Ad (char): 41 Total Char: 125
  16. 16. Scenario 2 – End to End Ad Flow Brand Manager 1 Marketing Strategy
  17. 17. Define Targeting Criteria 2 Campaign Definition Test your AD Define Budget Define AD
  18. 18. ZestADZ Partners 3 Campaign Execution
  19. 19. 4 Response and analytics
  20. 20. VAS PRODUCTS Content Delivery Platform Mobilizing Blogging M-Commerce / SMS Prepaid Top-up Mobile Games Mklix.com mobile community Powered by user generated content AD supported MOBILE COMMUNITY ZestADZ mobile advertising platform is a cutting edge mobile advertising solution that enables AD enabled Mobile applications, games, WAP site and SMS services MOBILE ADVERTISING
  21. 21. Summary <ul><li>Most innovative, patent pending mobile advertising platform </li></ul><ul><li>Partnership, win-win revenue model </li></ul><ul><li>Commitment to 100% customer satisfaction </li></ul>   Terry Uppal, Founder/President www.mobile-worx.com [email_address] | (562) 235-8077 Questions

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