Creating Mobile Landing Pages With Zestadz Landing Pages Tool


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This presentation gives an overview of the new ZestADZ mobile landing pages tool. It also offers tips to advertisers looking to create mobile landing pages.

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Creating Mobile Landing Pages With Zestadz Landing Pages Tool

  1. 1. Creating Mobile Landing Pages With ZestADZ Landing Pages Tool All Rights Reserved. Copyrights 2008
  2. 2. Introducing <ul><li>ZestADZ Landing Pages Tool </li></ul><ul><li>Enables creation of powerful, dynamic landing pages </li></ul><ul><li>To get started </li></ul><ul><ul><li>Logon to ZestADZ as an Advertiser </li></ul></ul><ul><ul><li>Ads -> Create your landing page </li></ul></ul>All Rights Reserved. Copyrights 2008
  3. 3. Page types <ul><li>Click-to-Call </li></ul><ul><li>Lead generation form </li></ul><ul><li>Brochure </li></ul><ul><li>RSS Feed based page </li></ul><ul><li>Custom Mobile Page </li></ul>All Rights Reserved. Copyrights 2008
  4. 4. What is your campaign goal ? – awareness generation- call to action <ul><li>What is really YOUR requirement? </li></ul><ul><li>Product Micro site on mobile? </li></ul><ul><li>Lead generation form? </li></ul><ul><li>Content page with content feed from a website?. </li></ul><ul><li>Mobile version of a blog? </li></ul><ul><li>ZestADZ offers you the flexibility to create the kind of page that you want.. </li></ul>All Rights Reserved. Copyrights 2008
  5. 5. Page Creation Tool All Rights Reserved. Copyrights 2008 Add the kind of elements you want with an elements toolbar Visual elements that enable you to add content to your page You can drag and drop these elements to re-arrange the order
  6. 6. Key Element: RSS Feed <ul><li>Enables you to extract content from an external page </li></ul><ul><li>Automatically updated on your page within the given interval </li></ul><ul><li>Limitation of 1 RSS feed Per Page </li></ul>All Rights Reserved. Copyrights 2008
  7. 7. Content Elements <ul><li>Title, Heading, Text – enable you to add content to the page </li></ul>All Rights Reserved. Copyrights 2008
  8. 8. Key Element: Images <ul><li>Enables you to add graphic content to your page. </li></ul><ul><li>Can be uploaded with a max size of 10kb </li></ul>All Rights Reserved. Copyrights 2008
  9. 9. Landing Page Emulator <ul><li>The landing pages tool features a full fledged emulator that renders the landing page as it would appear on a mobile device </li></ul>All Rights Reserved. Copyrights 2008
  10. 10. Hosting your landing page <ul><li>ZestADZ hosts your page as a part of your campaign so there is no additional overhead in hosting. </li></ul>All Rights Reserved. Copyrights 2008
  11. 11. How Landing Pages Work All Rights Reserved. Copyrights 2007 ZestADZ Hosted Page Device Specific Rendering of Landing Pages ZestADZ Landing Pages Tool Device Specific Page is rendered for each request
  12. 12. How Landing Pages Work - 2 All Rights Reserved. Copyrights 2008 Data collection for lead generation. Collect responses and export as CSV Click-to-call link
  13. 13. Tips For Designing Great Landing Pages <ul><li>Keep your page simple </li></ul><ul><li>Keep your content within 1-2 scrollable pages </li></ul><ul><li>Keep forms small. More than 3 fields are going to be painful. Avoid complicated validation of fields. </li></ul><ul><li>Highlight different text sections so that they are readable. </li></ul>All Rights Reserved. Copyrights 2008
  14. 14. Tips For Designing Great Landing Pages <ul><li>Use standard conventions. A link must look like a link and so on. </li></ul><ul><li>Avoid a heavy page. This will affect loading times. We recommend 1 image or 1 RSS feed per page </li></ul><ul><li>Design a page that reflects your brand identity to avoid confusion. </li></ul><ul><li>Do not give WEB links. They might not work on a phone </li></ul>All Rights Reserved. Copyrights 2008
  15. 15. Tips For Designing Great Landing Pages <ul><li>Do not create links to heavy media like MP3s or MP4s unless absolutely required. </li></ul><ul><li>Do not clutter your page. </li></ul><ul><li>Arrange your links in a Row format..Given the form size of most phones, this is the most usable arrangement. </li></ul><ul><li>Try not to replicate what is on the web on the mobile web. You’re designing for a mobile phone and this calls for extremely conservative approach given the limited real estate. </li></ul>
  16. 16. Solutions: Mobile Blog Page <ul><li>You can create a mobile version of your blog by </li></ul><ul><ul><li>Adding an RSS feed on the landing page </li></ul></ul><ul><ul><li>Adding the blog feed URL in the RSS link </li></ul></ul>All Rights Reserved. Copyrights 2008
  17. 17. Solutions: Click-to-Call Page <ul><li>A click to call page can be created by using the “Click-to-call” page option that will enable advertisers. </li></ul><ul><li>This will enable them to directly receive a call, thereby connecting them with their target audiences </li></ul>All Rights Reserved. Copyrights 2008
  18. 18. About ZestADZ <ul><li>ZestADZ is a leading mobile ad marketplace delivering highly targeted ads to SMS and WAP traffic in several leading markets of the world. </li></ul><ul><li>ZestADZ enables best in class targeting based on </li></ul><ul><ul><li>Channels </li></ul></ul><ul><ul><li>Device Manufacturer </li></ul></ul><ul><ul><li>Device Property </li></ul></ul><ul><ul><li>Country </li></ul></ul><ul><ul><li>Carrier </li></ul></ul><ul><ul><li>Keywords </li></ul></ul>All Rights Reserved. Copyrights 2008
  19. 19. Start creating your mobile landing pages <ul><li>Visit to create your advertiser account and to start creating your mobile landing pages. </li></ul><ul><li>Sales </li></ul><ul><ul><li>Email - advertiser [at] </li></ul></ul><ul><ul><li>Phone - +91 44 6453 6183 </li></ul></ul>All Rights Reserved. Copyrights 2008