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Creating Mobile Landing Pages With Zestadz Landing Pages Tool
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Creating Mobile Landing Pages With Zestadz Landing Pages Tool

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This presentation gives a overview about the new ZestADZ landing pages tool, Also are some important tips for mobile advertisers to keep in mind while creating mobile advertising campaigns.

This presentation gives a overview about the new ZestADZ landing pages tool, Also are some important tips for mobile advertisers to keep in mind while creating mobile advertising campaigns.

Published in: Technology, Business

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  • 1. Creating Mobile Landing Pages With ZestADZ Landing Pages Tool All Rights Reserved. Copyrights 2008 zestadz.com
  • 2. Introducing
    • ZestADZ Landing Pages Tool
    • Enables creation of powerful, dynamic landing pages
    • To get started
      • Logon to ZestADZ as an Advertiser
      • Ads -> Create your landing page
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 3. Page types
    • Click-to-Call
    • Lead generation form
    • Brochure
    • RSS Feed based page
    • Custom Mobile Page
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 4. What is your campaign goal ? – awareness generation, call to action
    • What is really YOUR requirement?
    • Product Micro site on mobile?
    • Lead generation form?
    • Content page with content feed from a website?.
    • Mobile version of a blog?
    • ZestADZ offers you the flexibility to create the kind of page that you want..
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 5. Page Creation Tool All Rights Reserved. Copyrights 2008 zestadz.com Add the kind of elements you want with an elements toolbar Visual elements that enable you to add content to your page You can drag and drop these elements to re-arrange the order
  • 6. Key Element: RSS Feed
    • Enables you to extract content from an external page
    • Automatically updated on your page within the given interval
    • Limitation of 1 RSS feed Per Page
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 7. Content Elements
    • Title, Heading, Text – enable you to add content to the page
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 8. Key Element: Images
    • Enables you to add graphic content to your page.
    • Can be uploaded with a max size of 10kb
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 9. Landing Page Emulator
    • The landing pages tool features a full fledged emulator that renders the landing page as it would appear on a mobile device
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 10. Hosting your landing page
    • ZestADZ hosts your page as a part of your campaign so there is no additional overhead in hosting.
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 11. How Landing Pages Work All Rights Reserved. Copyrights 2007 zestadz.com ZestADZ Hosted Page Device Specific Rendering of Landing Pages ZestADZ Landing Pages Tool Device Specific Page is rendered for each request
  • 12. How Landing Pages Work - 2 All Rights Reserved. Copyrights 2008 zestadz.com Data collection for lead generation. Collect responses and export as CSV Click-to-call link
  • 13. Tips For Designing Great Landing Pages
    • Keep your page simple
    • Keep your content within 1-2 scrollable pages
    • Keep forms small. More than 3 fields are going to be painful. Avoid complicated validation of fields.
    • Highlight different text sections so that they are readable.
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 14. Tips For Designing Great Landing Pages
    • Use standard conventions. A link must look like a link and so on.
    • Avoid a heavy page. This will affect loading times. We recommend 1 image or 1 RSS feed per page
    • Design a page that reflects your brand identity to avoid confusion.
    • Do not give WEB links. They might not work on a phone
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 15. Tips For Designing Great Landing Pages
    • Do not create links to heavy media like MP3s or MP4s unless absolutely required.
    • Do not clutter your page.
    • Arrange your links in a Row format..Given the form size of most phones, this is the most usable arrangement.
    • Try not to replicate what is on the web on the mobile web. You’re designing for a mobile phone and this calls for extremely conservative approach given the limited real estate.
  • 16. Solutions: Mobile Blog Page
    • You can create a mobile version of your blog by
      • Adding an RSS feed on the landing page
      • Adding the blog feed URL in the RSS link
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 17. Solutions: Click-to-Call Page
    • A click to call page can be created by using the “Click-to-call” page option that will enable advertisers.
    • This will enable them to directly receive a call, thereby connecting them with their target audiences
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 18. About ZestADZ
    • ZestADZ is a leading mobile ad marketplace delivering highly targeted ads to SMS and WAP traffic in several leading markets of the world.
    • ZestADZ enables best in class targeting based on
      • Channels
      • Device Manufacturer
      • Device Property
      • Country
      • Carrier
      • Keywords
    All Rights Reserved. Copyrights 2008 zestadz.com
  • 19. Start creating your mobile landing pages
    • Visit www.zestadz.com to create your advertiser account and to start creating your mobile landing pages.
    • Sales
      • Email - advertiser [at] zestadz.com
      • Phone - +91 44 6453 6183
    All Rights Reserved. Copyrights 2008 zestadz.com