All Rights Reserved. Copyrights 2009 mobile-worx

Monetization of Mobile sites This presentation gives an overview of some techniques used by publishers to better monetize their mobile sites or apps. For publishers only the eCPM (Earnings Per Thousand Impressions) matter. All Rights Reserved. Copyrights 2009 mobile-worx

This presentation gives an overview of some techniques used by publishers to better monetize their mobile sites or apps.

For publishers only the eCPM (Earnings Per Thousand Impressions) matter.

AD Placement Matters Place ads at a location which is very noticeable and can be easily accessed Single ad at the top of the site – Attracts user attention.

Place ads at a location which is very noticeable and

can be easily accessed

Sponsored Ads Page Multiple ads in a single page could be used as a way to redirect traffic to the ads. Please be mindful of not misleading the user. All Rights Reserved. Copyrights 2009 mobile-worx

Multiple ads in a single page could be used

as a way to redirect traffic to the ads. Please be mindful of not

misleading the user.

Techniques to increase the CTR Ensure that the ad is well targeted. This is mostly the function of the ad network but good targeting can do wonders for better revenues. Filter unwanted or low performance / paying ads. Frequently block those ads which do not perform and this will help in routing better performing ads to you. All Rights Reserved. Copyrights 2009 mobile-worx

Ensure that the ad is well targeted. This is mostly the function of the ad network but good targeting can do wonders for better revenues.

Filter unwanted or low performance / paying ads. Frequently block those ads which do not perform and this will help in routing better performing ads to you.

Techniques to increase the CTR..continued Keep an eye on good supply of ads as low inventory could reduce the CTR and revenues. Working on guaranteed CPM model can be avoided, as optimized inventory can deliver better revenues. All Rights Reserved. Copyrights 2009 mobile-worx

Keep an eye on good supply of ads as low inventory could reduce the CTR and revenues.

Working on guaranteed CPM model can be avoided, as optimized inventory can deliver better revenues.

Techniques to increase the CTR..continued Avoid using irrelevant keywords or misleading keywords while displaying AD. For e.g. avoid fancy keywords that will create irrelevant clicks. Ensure that the ads are optimized for the end user phones. Though this is a function of the AD network, it is very important that the ADs are optimized for the phone. MMA Global Recommends different ad sizes for different phones. All Rights Reserved. Copyrights 2009 mobile-worx

Avoid using irrelevant keywords or misleading keywords while displaying AD. For e.g. avoid fancy keywords that will create irrelevant clicks.

Ensure that the ads are optimized for the end user phones. Though this is a function of the AD network, it is very important that the ADs are optimized for the phone.

MMA Global Recommends different ad sizes for different phones.

Techniques to increase the CTR..continued Do not add any unnecessary additional delays for the ad clicks or ad retrieval, as this could cause a drop in click through. Many publishers add third party tools to track clicks, while these are good, it may counter productive if the tools are too slow. Work with the right ad network – with a one that is willing to listen to you. All Rights Reserved. Copyrights 2009 mobile-worx

Do not add any unnecessary additional delays for the ad clicks or ad retrieval, as this could cause a drop in click through. Many publishers add third party tools to track clicks, while these are good, it may counter productive if the tools are too slow.

Work with the right ad network – with a one that is willing to listen to you.

Summary Efficiently designed WAP sites with a correct placement of ads and constant monitoring can provide steady and increasing revenues. The growth of traffic for any WAP site is a slow and steady process, as it’s dependent on a multitude of factors, but work closely with the AD network and use the recommended steps to deliver results. All Rights Reserved. Copyrights 2009 mobile-worx

Efficiently designed WAP sites with a correct placement of ads and constant monitoring can provide steady and increasing revenues.

The growth of traffic for any WAP site is a slow and steady process, as it’s dependent on a multitude of factors, but work closely with the AD network and use the recommended steps to deliver results.

Monetize your mobile sites @ ZestADZ About us: ZestADZ is a Leading Global Performance based Mobile Advertising Network. Get in touch with us now to monetize your Global Mobile Inventory Sign up @ www.zestadz.com and get started as a publisher in 5 minutes. Or write to us at publisher [at] zestadz.com to learn more about us. All Rights Reserved. Copyrights 2009 mobile-worx

About us: ZestADZ is a Leading Global Performance based Mobile Advertising Network.

Get in touch with us now to monetize your Global Mobile Inventory

Sign up @ www.zestadz.com and get started as a publisher in 5 minutes. Or write to us at publisher [at] zestadz.com to learn more about us.