Better Monetization Of Mobile Sites

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This presentation provides tips for better monetization of mobile sites

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Better Monetization Of Mobile Sites

  1. 1. All Rights Reserved. Copyrights 2009 mobile-worx
  2. 2. Monetization of Mobile sites <ul><li>This presentation gives an overview of some techniques used by publishers to better monetize their mobile sites or apps. </li></ul><ul><li>For publishers only the eCPM (Earnings Per Thousand Impressions) matter. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx
  3. 3. AD Placement Matters <ul><li>Place ads at a location which is very noticeable and </li></ul><ul><li>can be easily accessed </li></ul>Single ad at the top of the site – Attracts user attention.
  4. 4. Sponsored Ads Page <ul><li>Multiple ads in a single page could be used </li></ul><ul><li>as a way to redirect traffic to the ads. Please be mindful of not </li></ul><ul><li>misleading the user. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx
  5. 5. Techniques to increase the CTR <ul><li>Ensure that the ad is well targeted. This is mostly the function of the ad network but good targeting can do wonders for better revenues. </li></ul><ul><li>Filter unwanted or low performance / paying ads. Frequently block those ads which do not perform and this will help in routing better performing ads to you. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx
  6. 6. Techniques to increase the CTR..continued <ul><li>Keep an eye on good supply of ads as low inventory could reduce the CTR and revenues. </li></ul><ul><li>Working on guaranteed CPM model can be avoided, as optimized inventory can deliver better revenues. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx
  7. 7. Techniques to increase the CTR..continued <ul><li>Avoid using irrelevant keywords or misleading keywords while displaying AD. For e.g. avoid fancy keywords that will create irrelevant clicks. </li></ul><ul><li>Ensure that the ads are optimized for the end user phones. Though this is a function of the AD network, it is very important that the ADs are optimized for the phone. </li></ul><ul><li>MMA Global Recommends different ad sizes for different phones. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx
  8. 8. Techniques to increase the CTR..continued <ul><li>Do not add any unnecessary additional delays for the ad clicks or ad retrieval, as this could cause a drop in click through. Many publishers add third party tools to track clicks, while these are good, it may counter productive if the tools are too slow. </li></ul><ul><li>Work with the right ad network – with a one that is willing to listen to you. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx
  9. 9. Summary <ul><li>Efficiently designed WAP sites with a correct placement of ads and constant monitoring can provide steady and increasing revenues. </li></ul><ul><li>The growth of traffic for any WAP site is a slow and steady process, as it’s dependent on a multitude of factors, but work closely with the AD network and use the recommended steps to deliver results. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx
  10. 10. Monetize your mobile sites @ ZestADZ <ul><li>About us: ZestADZ is a Leading Global Performance based Mobile Advertising Network. </li></ul><ul><li>Get in touch with us now to monetize your Global Mobile Inventory </li></ul><ul><li>Sign up @ www.zestadz.com and get started as a publisher in 5 minutes. Or write to us at publisher [at] zestadz.com to learn more about us. </li></ul>All Rights Reserved. Copyrights 2009 mobile-worx

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