A leading mobility solutions firm. Headquartered in LA. Dev. Centre in Chennai
mobile-worx is a leader in delivering innovative mobile products and services to the marketplace.
Pioneer in mobile advertising in India
India’s first complete, permission based mobile advertising platform / market place
Delivers mobile ads to various channels including SMS, WAP and J2ME applications.
Patent pending technology
Compelling “win-win” revenue model for everyone within the ecosystem
Signed up first advertiser recently
MOBILE ADVERTISING: WHAT PEOPLE ARE SAYING Mobile Advertising Worth $10 Billion By 2010. About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising Verizon Wireless Chief Marketing “..mobile advertising will eventually grab as much as 30% of the approximately $100 billion US Ad spend” The future of advertising, is in cell phones and handheld devices. Global Ad Agency Giant
LARGEST REACH: 2bn users world wide; 160mn in India
Location sensitive . Ads can be targeted down to city / locality level using location technologies
Premium mobile services based on an AD supported model will benefit the users; drive adoption of mobile advertising; help increase ARPUs for operators and help publishers to monetize their services better with more profits
Campaigns can be launched based on keywords, user profile data with the best targeting possible e.g.: Deliver this Pantaloons AD to all “high end” phones to Hutch users in Chennai, who are talking about “clothes”
Campaigns can be contextually sensitive, viral and interactive !
Mobile Advertising Publisher / Mobile developer Perspective