Engaging older adults as untapped resources 04-2011 - chPresentation Transcript
Engaging Older Adults as Untapped Resources First in the Series of Educational Forums: Creating Arizona as a Great Place to Grow Older
Marc FreedmanFounderCivic Ventures The Big Shift: Navigating the New Stage Beyond Midlife
Carol Kratz Program Director Virginia G. Piper Charitable Trust The Boomer Solution: Skilled Talent to Meet Nonprofit Needs
Elementsof Successful Aging 1. Prevention of disease and disability 2. Attainment of peak physical and psychological functioning 3. Participation in rewarding and productive activities Successful Aging, Rowe and Kahn, 1998
Productive Aging More seniors - boomers Healthier, living longer Educated More financially Prepared What next?
Piper Trust Investments
Potential Contributions of Professional and Leadership Volunteers Professional advice and/or assistance that you can’t afford or that is not provided by your Board members Examples include: legal, accounting, marketing, public relations, grant writing, evaluation, and community outreach 8
New Ways of Engaging Design ladders of engagement that offer a variety of flexible and meaningful opportunities from the boiler room to the board room, such as: Leadership- and professional-level roles as well as direct service Bridge jobs Internships Short-term consulting projects Self-directed team projects
What Does This Mean for Non-Profits? Creating a menu of unpaid and paid opportunities Tailoring marketing and recruitment strategies Finding the right fit-balancing organizational needs with individual interests Supporting and empowering an expanded workforce rather than top-down management
“Methods of Significant Service” Benefits to Nonprofits in One Year
Ten Maricopa County projects tracked 55+ volunteers in professional- and leadership-level roles over one year.
Calculated the value and return on investment using the Strategic Metrics and Results Tracking (SMART) tool.
The value of the leadership volunteers’ work: $ 1,340,000 The investment for the programs by 10 nonprofits: $ 218,380 The return on investment: $ 1,121,620
Success in the Trenches: Using Older Adults to Expand Organizational Capacity Linda Llewellyn, BSW, CAVS Director Network Volunteer Services, John C. Lincoln Health Network SunneeO’Rork Executive Director, Arizona Museum for Youth Michelle Dionisio President and CEO, Benevilla
Linda Llewellyn Director Network Volunteer Services John C. Lincoln Health Network
John C. Lincoln Health Network
North Mountain Hospital & Trauma Center
Deer Valley Hospital & Mendy’s Place
Anthem Urgent Care
Outpatient Radiology Centers
Adult Day Health Care
Desert Mission Programs:
Food Bank, Community Health Center, Children’s Dental Clinic, Lincoln Learning Center, Marley House, Neighborhood Renewal
Mission Critical Roles North Mountain Auxiliary – fundraising/leadership Information Desks/Public Areas Courtesy Van Spiritual Support Friendly Visitor Specialty Projects/Committees Teaching new volunteer orientation Handicraft items Scholarship Program
Impact Financial - $126,575 in grants to network Taking initiative on projects/services and ensuring outcomes Positive, comforting first impression that gives confidence Provide staffing during weekdays Dependable, Reliable, Commitment and Tenure Provide best training for new volunteers & serve as role model Experienced and safe-driving record Lifelong communication skills, life experiences & hospital experiences provide for enhanced support, visits & interactions Developed comprehensive network handbook for new volunteers Assist in teaching new volunteer orientation w/ real examples & stories Add a personalized touch to the experience Awarded $32,600 in heathcare scholarships
Michelle DionisioPresident and CEO Benevilla
Volunteers Truly Are the Foundation of Benevilla In mid-2011, the number of volunteers contributing time to the organization has hit an all-time high of 561. That army of volunteers extends the reach of each one paid staff member by 5.5 additional people and enables us to provide over 30,000 hours of service in the community. Last year alone, the value of the volunteer contribution was $605,758.
Volunteers Offer Diverse Interests, Diverse Talents As community needs change, both our services and our volunteers have changed. Roles are being created that better suit the Boomer need to make a meaningful contribution and which provide opportunities for all ages, abilities and area of expertise.
Keys to Building a Strong Volunteer Base
Invest in the right leadership for the program and make it organization-wide
A strong staff member is dedicated to skillfully interviewing, tailoring opportunities and managing volunteers.
The entire staff is encouraged to act as ambassadors in growing current and recruiting new volunteers.
Recognize and honor volunteers for their efforts
The agency works with other community organizations to acknowledge volunteers through tokens such as free baseball tickets
Regular quarterly staff and volunteer meetings are held to recognize contributions and build involvement
An annual Volunteer Recognition event is held to recognize length service and to award the Volunteer of the Year award
SunneeO’Rork Executive Director Arizona Museum for Youth
John and Jack Whiteman Founders
Original Children’s Museum Focused on Art
1st Children’s Museum in Arizona
Partnership with City of Mesa in 1987
Mission: To inspire children of all ages to experience their world differently through art, creativity and imagination.
Mesa Arts Center, Arizona Museum of Natural History and Arizona Museum for Youth
Vicky Bundy- Technology
Karen Sherman –Evaluation & Way Finding
Now- Museum Accounting Specialist and
AMY Board Member
OutComes New Volunteer Program: $134,000 savings and hours for Gallery Educators and other staff Partnerships:
Americorps Vista - Exhibition Assistant,
3 Gallery Educators
National Charity League, Phoenix Hands On
Second-Wind Mesa United Way
Nora Hannah Chief Consortium Officer Experience Matters Expanded Opportunities for Funders to Support Connecting People to Social Purpose
26 2. The agency assesses its financial resources and finds them deficient. 3. The leadership (ED/board) assumes volunteers’ free labor requires little financial/ strategic investment. 1. The nonprofit recognizes it needs assistance to achieve its mission. The Cycle of Poorly Managed Volunteer Engagement 4. The organization issues a call and finds volunteer(s) who may or may not be qualified for the task. 6. When the effort achieves little, volunteers receive the blame and are approached with skepticism, if at all, the next time their service is required. 5. A staff person may oversee the volunteer effort, but expectations, accountability, & communication remain unclear.
Traditionalists Boomers Gen X Millennials
Comparison of Volunteer Characteristics 28 Drivers Boomer Traditional Civic Duty Time Administrative Socializing Routine Participation Well meaning Rules oriented Local community Status quo Make a positive difference Expertise, skill Projects, team based Adding value Challenge Value-added contribution Progressive Change Agent Network-wide Forward Community Contribution Assignment Incentive Energy Preference Personality Engagement Reach Direction
Traditional Boomers Volunteer Skills & Expertise Leadership Consulting Organization Management Business Process Re-engineering Statistical Analysis Technical, computer Training Financial Corporate fund raising Specialist 29
Community fund raising
JCL = 178,000 volunteer hours last year
@ $20 per hour = $3,560,000 of Financial Resources
NOT including Fundraising, Donations and Legacy Gifts
If you had an operating budget of $750,000 it would be a 500% return on investment (ROI)
New Volunteer Opportunities Leadership
Team Leaders – oversee volunteer teams
Relationship Leaders – communication and peer-to-peer support
Purpose To develop and organize the Maricopa County marketplace that connects individuals age 50+ to social purpose opportunities. Vision Experienced People Building a Stronger Community Mission To create a culture in our community and its organizations that fosters meaningful work and service opportunities for experience people in the second half of life.
The Learning Lab
Three-day workshop for nonprofit leaders who want to learn how to tap into the valuable and underused resource of community talent.
Matches highly skilled executives and managers with social purpose organizations for a high-impact assignment for 6-12 months.
Explore Your Future Workshops
Explore Your Future Workshops are a four-session series designed for employees and individuals age 50+ who are in job transition or seeking to discover their pathway in the next phase of their lives.
Your Experience Counts
A nationally proven model, Your Experience Counts will match adult mentors aged 55+ with students in grades K through 6 to provide mentoring / tutoring in reading, writing and math.
Community Talent Leaders
Stipend positions for trained individuals to assist organizations in development, enhancement and implementation of new models of volunteer engagement.
Increase your grantees’ abilities to make a difference by engaging older adults:
Encourage them to attend the Learning Lab
Inform grantees that they can host an Encore Fellow in their organization
Sponsor an Encore Fellow at one of your grantee organizations
Upcoming GIA Programs Economic Security – September 2011 Healthy Aging – December 2011 EngAGEment Initiative Design Team ....needs your help to plan the next events! Just complete the volunteer form on your table.