• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to prototype and influence people
 

How to prototype and influence people

on

  • 64,982 views

 

Statistics

Views

Total Views
64,982
Views on SlideShare
30,768
Embed Views
34,214

Actions

Likes
199
Downloads
1,308
Comments
5

158 Embeds 34,214

http://www.azarask.in 14926
http://uxmag.com 6457
http://www.uxclub.co.kr 2488
http://health20.kr 2192
http://risingtidefund.com 1911
http://www.uxmag.com 1007
http://jfactory.tistory.com 541
http://www.innovayconsulting.com 474
http://www.innovayconsulting.com 474
http://highconcept.tistory.com 360
http://uxmagazine.com 341
http://edlab.tc.columbia.edu 256
http://www.slideshare.net 256
http://www.health20.kr 223
http://uxclub.co.kr 218
http://designliteracy.com 188
http://johnnyholland.tv 150
http://www.venturesquare.net 126
http://www.artificialindustry.com 120
http://venturesquare.net 105
https://twitter.com 101
http://www.techgig.com 91
http://paper.li 90
http://p2pu.org 78
http://www.phillipadsmith.com 65
http://rtf.wpengine.com 55
http://justinlee.sg 53
http://cookingwithc4.com 48
http://static.slidesharecdn.com 45
http://www.uxmagazine.com 40
http://www.hanrss.com 38
http://fooyeahcode.tumblr.com 37
http://source.davidbanthony.com 37
https://knowledge.opentext.com 32
http://lanyrd.com 29
http://www.merchantofdigital.com 28
http://opensourcebroadcasting.blogspot.com 26
http://crossthebreeze.posterous.com 23
http://translate.googleusercontent.com 21
http://www.litmanlive.me 20
http://jbaeck.posterous.com 19
http://storify.com 18
http://localhost 18
http://ubiquity.mozilla.com 17
http://www.idestudio.kr 16
http://www.iuxd.net 15
http://romanzolotarev.com 14
http://flavors.me 14
https://uxmag.com 14
http://miaow0111.tistory.com 13
More...

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 5 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

How to prototype and influence people How to prototype and influence people Presentation Transcript

  • HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza
  • TO DESIGN IS TO INSPIRE PARTICIPATION
  • THE VALUE OF AN IDEA IS 0
  • UNLESS IT CAN BE COMMUNICATED
  • HOW WE USUALLY DEMO A PRODUCT
  • HOW WE USUALLY DEMO A PRODUCT
  • SOME CRAZY IDEAS FIREFOX MOBILE UBIQUITY & TASKFOX JETPACK TABCANDY NEW TAB EXPERIENCE
  • COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
  • COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO IDEA: Manage your tabs spatially.
  • COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO WRITE UP: That late night email.
  • COMMUNICATION BANDWIDTH MOCKUPS: PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
  • COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO PROTOTYPE: See demo
  • COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
  • COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
  • THE GOAL OF PROTOTYPING
  • TO CONVINCE YOURSELF AND OTHERS OF AN IDEA
  • THE PRINCIPALS OF PROTOTYPING
  • 0 No matter how good you are, there is no substitute for trying it. You are wrong.
  • 1 Aim to finish the first-pass in a day.
  • Wii Controller
  • Palm Pilot
  • 1 Aim to finish the first-pass in a day. * Do less. * If you hit a wall, try another tack.
  • 2 You are making a touchable sketch. * You don’t have to paint every line, just the main ones. * To the user, the interface is the product.
  • 2
  • 2
  • 2
  • 2
  • 2 The image psych.
  • 3 A tight feedback loop is key. * Try try try. (Why we made Jetpack) * Dogfood
  • 4 You are iterating your solution as well as your understanding of the problem.
  • 4 Make the best paper airplane.
  • 4 Make the best paper airplane. Make a paper plane that glides well.
  • 4 Make the best paper airplane. Make a paper plane that glides well. Make a pure paper-plane that glides well and can be thrown.
  • 4 Make a pure paper-plane that glides well and can be thrown. Make a pure paper-plane that glides well, can be launched, and has most of its weight up front.
  • 4
  • 4 Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and a non-floppy fuselage.
  • 4 Make the best paper plane. Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and has a non-floppy fuselage.
  • 5 Treat the code as throw-away, but be ready to refactor.
  • The Tools jQuery + HTML + CSS jqueryfordesigners.com
  • 0. You are going to get it wrong the fist time. 1. Try to finish the first artifact in a day. 2. Iterate fast. Dogfood much. 3. You will change the problem you are trying to solve. 4. Plan to throw it away.
  • Reach for the a light-weight prototype first.
  • THE VALUE OF AN IDEA IS 0 UNLESS IT CAN BE COMMUNICATED
  • SELL THE DREAM
  • PITCH YOU AUDIENCE HOW DOES IT MAKE THEIR LIFE BETTER?
  • SELL THE DREAM * * not this way
  • * * this way
  • TELL A STORY
  • BE DRAMATIC
  • THAT IS HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza