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How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
How to prototype and influence people
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How to prototype and influence people

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  • Transcript

    • 1. HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza
    • 2. TO DESIGN IS TO INSPIRE PARTICIPATION
    • 3. THE VALUE OF AN IDEA IS 0
    • 4. UNLESS IT CAN BE COMMUNICATED
    • 5. HOW WE USUALLY DEMO A PRODUCT
    • 6. HOW WE USUALLY DEMO A PRODUCT
    • 7. SOME CRAZY IDEAS FIREFOX MOBILE UBIQUITY & TASKFOX JETPACK TABCANDY NEW TAB EXPERIENCE
    • 8. COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
    • 9. COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO IDEA: Manage your tabs spatially.
    • 10. COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO WRITE UP: That late night email.
    • 11. COMMUNICATION BANDWIDTH MOCKUPS: PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
    • 12. COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO PROTOTYPE: See demo
    • 13. COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
    • 14. COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
    • 15. THE GOAL OF PROTOTYPING
    • 16. TO CONVINCE YOURSELF AND OTHERS OF AN IDEA
    • 17. THE PRINCIPALS OF PROTOTYPING
    • 18. 0 No matter how good you are, there is no substitute for trying it. You are wrong.
    • 19. 1 Aim to finish the first-pass in a day.
    • 20. Wii Controller
    • 21. Palm Pilot
    • 22. 1 Aim to finish the first-pass in a day. * Do less. * If you hit a wall, try another tack.
    • 23. 2 You are making a touchable sketch. * You don’t have to paint every line, just the main ones. * To the user, the interface is the product.
    • 24. 2
    • 25. 2
    • 26. 2
    • 27. 2
    • 28. 2 The image psych.
    • 29. 3 A tight feedback loop is key. * Try try try. (Why we made Jetpack) * Dogfood
    • 30. 4 You are iterating your solution as well as your understanding of the problem.
    • 31. 4 Make the best paper airplane.
    • 32. 4 Make the best paper airplane. Make a paper plane that glides well.
    • 33. 4 Make the best paper airplane. Make a paper plane that glides well. Make a pure paper-plane that glides well and can be thrown.
    • 34. 4 Make a pure paper-plane that glides well and can be thrown. Make a pure paper-plane that glides well, can be launched, and has most of its weight up front.
    • 35. 4
    • 36. 4 Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and a non-floppy fuselage.
    • 37. 4 Make the best paper plane. Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and has a non-floppy fuselage.
    • 38. 5 Treat the code as throw-away, but be ready to refactor.
    • 39. The Tools jQuery + HTML + CSS jqueryfordesigners.com
    • 40. 0. You are going to get it wrong the fist time. 1. Try to finish the first artifact in a day. 2. Iterate fast. Dogfood much. 3. You will change the problem you are trying to solve. 4. Plan to throw it away.
    • 41. Reach for the a light-weight prototype first.
    • 42. THE VALUE OF AN IDEA IS 0 UNLESS IT CAN BE COMMUNICATED
    • 43. SELL THE DREAM
    • 44. PITCH YOU AUDIENCE HOW DOES IT MAKE THEIR LIFE BETTER?
    • 45. SELL THE DREAM * * not this way
    • 46. * * this way
    • 47. TELL A STORY
    • 48. BE DRAMATIC
    • 49. THAT IS HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza

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