How to prototype and influence people

HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza

TO DESIGN IS TO INSPIRE PARTICIPATION

THE VALUE OF AN IDEA IS 0

UNLESS IT CAN BE COMMUNICATED

HOW WE USUALLY DEMO A PRODUCT

SOME CRAZY IDEAS FIREFOX MOBILE UBIQUITY & TASKFOX JETPACK TABCANDY NEW TAB EXPERIENCE

COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO

COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO IDEA: Manage your tabs spatially.

COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO WRITE UP: That late night email.

COMMUNICATION BANDWIDTH MOCKUPS: PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO

COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO PROTOTYPE: See demo

COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO

THE GOAL OF PROTOTYPING

TO CONVINCE YOURSELF AND OTHERS OF AN IDEA

THE PRINCIPALS OF PROTOTYPING

0 No matter how good you are, there is no substitute for trying it. You are wrong.

1 Aim to finish the first-pass in a day.

Wii Controller

Palm Pilot

1 Aim to finish the first-pass in a day. * Do less. * If you hit a wall, try another tack.

2 You are making a touchable sketch. * You don’t have to paint every line, just the main ones. * To the user, the interface is the product.

2 The image psych.

3 A tight feedback loop is key. * Try try try. (Why we made Jetpack) * Dogfood

4 You are iterating your solution as well as your understanding of the problem.

4 Make the best paper airplane.

4 Make the best paper airplane. Make a paper plane that glides well.

4 Make the best paper airplane. Make a paper plane that glides well. Make a pure paper-plane that glides well and can be thrown.

4 Make a pure paper-plane that glides well and can be thrown. Make a pure paper-plane that glides well, can be launched, and has most of its weight up front.

4 Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and a non-floppy fuselage.

4 Make the best paper plane. Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and has a non-floppy fuselage.

5 Treat the code as throw-away, but be ready to refactor.

The Tools jQuery + HTML + CSS jqueryfordesigners.com

0. You are going to get it wrong the fist time. 1. Try to finish the first artifact in a day. 2. Iterate fast. Dogfood much. 3. You will change the problem you are trying to solve. 4. Plan to throw it away.

Reach for the a light-weight prototype first.

THE VALUE OF AN IDEA IS 0 UNLESS IT CAN BE COMMUNICATED

SELL THE DREAM

PITCH YOU AUDIENCE HOW DOES IT MAKE THEIR LIFE BETTER?

SELL THE DREAM * * not this way

* * this way

TELL A STORY

BE DRAMATIC

THAT IS HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza

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How to prototype and influence people

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