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What Has Conversion Got to Do with Affiliate Marketing?
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What Has Conversion Got to Do with Affiliate Marketing?


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  • Useful presentation by Sinead Hernen, Azam Marketing's Director of Affiliate Partnerships, on optimising your affiliate program to boost conversions and sales.
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  • 1. What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing
  • 2. About MeStarted career in OnlineMarketing in 2000Managed Shop Directaffiliate programs inManchester for threeyearsJoined Azam Marketing in2008Advise on affiliatemarketing strategy &Growth
  • 3. About Azam Marketing affiliate social media management search affiliate marketing webeCRM and design emailmarketing
  • 4. Azam Clients
  • 5. What Is Affiliate Marketing? Content PPCAffiliate marketing websitesis an online marketing Cashback Voucher Codepractice in which websites websitesbusinesses rewardaffiliates a commission Shopping Blogsfor each sale or lead portalsthey generate. Email Many other Marketing types
  • 6. How Does Conversion Fit into Affiliate Marketing? CONVERSION AFFILIATE MARKETING
  • 7. Average Earnings Per Hundred Clicks (EPC)
  • 8. Conversion Can Make or Break Affiliates!Real Value of an AffiliateProgram = Number of Clicksx Conversion Rate xCommission = ActualAffiliate Revenue500 clicks x 2% x £30.00 =£300.00 = EPHC £60.00 =LOSS!500 clicks x 2% x £35.00 =£350.00 = EPHC £70.00 =BREAK EVEN!!500 Clicks x 3% x £30.00 =£450.00 = EPHC £90.00 =PROFIT!!!
  • 9. Effective Ways to Optimise Your Affiliate Conversion Rate
  • 10. Provide Targeted Offers, Creative & Landing Pages
  • 11. Optimise Your Affiliate Landing Pages - Standard
  • 12. Optimise Your Affiliate Landing Pages - Affiliate
  • 13. Eliminate Leakage...
  • 14. Remove Phone Numbers
  • 15. Geo-Target Your Landing Pages...
  • 16. Geo-Target Your Landing Pages...
  • 17. PPC and SEO AffiliatesProvide TargetedKeyword ListsAllow Syndication ofBlog ContentProvide Clear Rules &Conditions
  • 18. Email Marketing AffiliatesProvide quality html emailcreativeMake it readily availableEnsure the creative hasstrong call to actionsHigh resolution graphicsand customised landingpages which are consistentwith the email offerShowcase any exclusivevoucher or promo codesclearly on the creative
  • 19. Voucher Code/ Cashback AffiliatesOffer exclusive,personalised vouchercodes (MVC2011)Provide regular dealsUse ‘dummy’ codes ordealsOptimise your companydescription with targetedkeywordsCreate ‘Premium’commission tier
  • 20. Questions & Answers @sinead_azammkt