What Has Conversion Got To Do  With Affiliate Marketing?            Sinead Hernen    Director, Affiliate Partnerships     ...
About MeStarted career in OnlineMarketing in 2000Managed Shop Directaffiliate programs inManchester for threeyearsJoined A...
About Azam Marketing                          affiliate               social               media    management   search   ...
Azam Clients
What Is Affiliate Marketing?                                        Content                            PPCAffiliate market...
How Does Conversion Fit into Affiliate           Marketing?    CONVERSION                      AFFILIATE MARKETING
Average Earnings Per Hundred Clicks (EPC)
Conversion Can Make or Break Affiliates!Real Value of an AffiliateProgram = Number of Clicksx Conversion Rate xCommission ...
Effective Ways to Optimise Your    Affiliate Conversion Rate
Provide Targeted Offers, Creative &          Landing Pages
Optimise Your Affiliate Landing Pages - Standard
Optimise Your Affiliate Landing Pages - Affiliate
Eliminate Leakage...
Remove Phone Numbers
Geo-Target Your Landing Pages...
Geo-Target Your Landing Pages...
PPC and SEO AffiliatesProvide TargetedKeyword ListsAllow Syndication ofBlog ContentProvide Clear Rules &Conditions
Email Marketing AffiliatesProvide quality html emailcreativeMake it readily availableEnsure the creative hasstrong call to...
Voucher Code/ Cashback AffiliatesOffer exclusive,personalised vouchercodes (MVC2011)Provide regular dealsUse ‘dummy’ codes...
Questions & Answers  @sinead_azammkt  www.azam.info  www.azam.net
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What Has Conversion Got to Do with Affiliate Marketing?

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  • Useful presentation by Sinead Hernen, Azam Marketing's Director of Affiliate Partnerships, on optimising your affiliate program to boost conversions and sales.
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Transcript of "What Has Conversion Got to Do with Affiliate Marketing?"

  1. 1. What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing
  2. 2. About MeStarted career in OnlineMarketing in 2000Managed Shop Directaffiliate programs inManchester for threeyearsJoined Azam Marketing in2008Advise on affiliatemarketing strategy &Growth
  3. 3. About Azam Marketing affiliate social media management search affiliate marketing webeCRM and design emailmarketing
  4. 4. Azam Clients
  5. 5. What Is Affiliate Marketing? Content PPCAffiliate marketing websitesis an online marketing Cashback Voucher Codepractice in which websites websitesbusinesses rewardaffiliates a commission Shopping Blogsfor each sale or lead portalsthey generate. Email Many other Marketing types
  6. 6. How Does Conversion Fit into Affiliate Marketing? CONVERSION AFFILIATE MARKETING
  7. 7. Average Earnings Per Hundred Clicks (EPC)
  8. 8. Conversion Can Make or Break Affiliates!Real Value of an AffiliateProgram = Number of Clicksx Conversion Rate xCommission = ActualAffiliate Revenue500 clicks x 2% x £30.00 =£300.00 = EPHC £60.00 =LOSS!500 clicks x 2% x £35.00 =£350.00 = EPHC £70.00 =BREAK EVEN!!500 Clicks x 3% x £30.00 =£450.00 = EPHC £90.00 =PROFIT!!!
  9. 9. Effective Ways to Optimise Your Affiliate Conversion Rate
  10. 10. Provide Targeted Offers, Creative & Landing Pages
  11. 11. Optimise Your Affiliate Landing Pages - Standard
  12. 12. Optimise Your Affiliate Landing Pages - Affiliate
  13. 13. Eliminate Leakage...
  14. 14. Remove Phone Numbers
  15. 15. Geo-Target Your Landing Pages...
  16. 16. Geo-Target Your Landing Pages...
  17. 17. PPC and SEO AffiliatesProvide TargetedKeyword ListsAllow Syndication ofBlog ContentProvide Clear Rules &Conditions
  18. 18. Email Marketing AffiliatesProvide quality html emailcreativeMake it readily availableEnsure the creative hasstrong call to actionsHigh resolution graphicsand customised landingpages which are consistentwith the email offerShowcase any exclusivevoucher or promo codesclearly on the creative
  19. 19. Voucher Code/ Cashback AffiliatesOffer exclusive,personalised vouchercodes (MVC2011)Provide regular dealsUse ‘dummy’ codes ordealsOptimise your companydescription with targetedkeywordsCreate ‘Premium’commission tier
  20. 20. Questions & Answers @sinead_azammkt www.azam.info www.azam.net
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