The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants<br />
Nadeem Azam<br />Recent <br />client wins<br />
3<br />Why Sell Yourself to Advertisers<br />Affiliate marketing becoming more professional<br /><ul><li> Premium networks...
 Hidden campaigns</li></ul>- Higher commissions<br />- Lucrative RFPs<br />
4<br />Selling Yourself to Advertisers<br />
5<br />Website<br />
6<br />Website<br />Logo – 99designs.com<br />Design – do something special<br />Copy and SEO – you will be judged<br />Co...
7<br />Social Media<br />
8<br />Social Media<br />If small business, only maintain one social media presence, otherwise you will probably struggle ...
9<br />Emails<br />
10<br />Emails<br />Business email address<br />HTML email<br />Signature<br />Correct English<br />Useful resources:<br /...
11<br />Emails<br />
12<br />Digital and Print Literature<br />PDFs<br />Powerpoints<br />Business Cards<br />Presentation Folders<br />Station...
13<br />Digital and Print Literature<br />PDFs and Powerpoints<br />Generic Overview – who you are, what you do<br />Case ...
14<br />Face-to-Face Presentation<br />
15<br />Face-to-Face Presentation<br />If meet Affiliate Manager in person, they are more likely to work closer with you (...
Any questions?<br />
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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 2

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How affiliates can sell themselves better to merchants. (c) Nadeem Azam, Azam Marketing, www.azam.net

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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 2

  1. 1. The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants<br />
  2. 2. Nadeem Azam<br />Recent <br />client wins<br />
  3. 3. 3<br />Why Sell Yourself to Advertisers<br />Affiliate marketing becoming more professional<br /><ul><li> Premium networks, agencies and advertisers
  4. 4. Hidden campaigns</li></ul>- Higher commissions<br />- Lucrative RFPs<br />
  5. 5. 4<br />Selling Yourself to Advertisers<br />
  6. 6. 5<br />Website<br />
  7. 7. 6<br />Website<br />Logo – 99designs.com<br />Design – do something special<br />Copy and SEO – you will be judged<br />Contact – be easily contactable<br />
  8. 8. 7<br />Social Media<br />
  9. 9. 8<br />Social Media<br />If small business, only maintain one social media presence, otherwise you will probably struggle to update them in the long term<br />Syndicate via Twitterfeed, Ping.fm, HelloTxt<br />Be professional – big brands don’t work with people who come across as prats on Facebook<br />
  10. 10. 9<br />Emails<br />
  11. 11. 10<br />Emails<br />Business email address<br />HTML email<br />Signature<br />Correct English<br />Useful resources:<br />www.emailsignature.eu<br />www.emailreplies.com<br />www.microsoft.com/outlook<br />
  12. 12. 11<br />Emails<br />
  13. 13. 12<br />Digital and Print Literature<br />PDFs<br />Powerpoints<br />Business Cards<br />Presentation Folders<br />Stationary (letter headed paper, compliment slips)<br />
  14. 14. 13<br />Digital and Print Literature<br />PDFs and Powerpoints<br />Generic Overview – who you are, what you do<br />Case Study<br />Proposal <br />Azam Word template example<br />
  15. 15. 14<br />Face-to-Face Presentation<br />
  16. 16. 15<br />Face-to-Face Presentation<br />If meet Affiliate Manager in person, they are more likely to work closer with you (and pay you more $$$s)<br />If based outside South-East England, arrange to come to London once every month or two. Schedule a few meetings<br />Arrange meetings before/after/during conferences like this one<br />Print and bring relevant information<br />Dress one degree smarter than person you are meeting. Shows professionalism and respect<br />
  17. 17. Any questions?<br />
  18. 18. Further information<br />Website: www.azam.net<br />Blog: www.azam.info<br />Email: nadeem@azam.net<br />

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