The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 2
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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 2

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How affiliates can sell themselves better to merchants. (c) Nadeem Azam, Azam Marketing, www.azam.net

How affiliates can sell themselves better to merchants. (c) Nadeem Azam, Azam Marketing, www.azam.net

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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 2 The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 2 Presentation Transcript

  • The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
  • Nadeem Azam
    Recent
    client wins
  • 3
    Why Sell Yourself to Advertisers
    Affiliate marketing becoming more professional
    • Premium networks, agencies and advertisers
    • Hidden campaigns
    - Higher commissions
    - Lucrative RFPs
  • 4
    Selling Yourself to Advertisers
  • 5
    Website
  • 6
    Website
    Logo – 99designs.com
    Design – do something special
    Copy and SEO – you will be judged
    Contact – be easily contactable
  • 7
    Social Media
  • 8
    Social Media
    If small business, only maintain one social media presence, otherwise you will probably struggle to update them in the long term
    Syndicate via Twitterfeed, Ping.fm, HelloTxt
    Be professional – big brands don’t work with people who come across as prats on Facebook
  • 9
    Emails
  • 10
    Emails
    Business email address
    HTML email
    Signature
    Correct English
    Useful resources:
    www.emailsignature.eu
    www.emailreplies.com
    www.microsoft.com/outlook
  • 11
    Emails
  • 12
    Digital and Print Literature
    PDFs
    Powerpoints
    Business Cards
    Presentation Folders
    Stationary (letter headed paper, compliment slips)
  • 13
    Digital and Print Literature
    PDFs and Powerpoints
    Generic Overview – who you are, what you do
    Case Study
    Proposal
    Azam Word template example
  • 14
    Face-to-Face Presentation
  • 15
    Face-to-Face Presentation
    If meet Affiliate Manager in person, they are more likely to work closer with you (and pay you more $$$s)
    If based outside South-East England, arrange to come to London once every month or two. Schedule a few meetings
    Arrange meetings before/after/during conferences like this one
    Print and bring relevant information
    Dress one degree smarter than person you are meeting. Shows professionalism and respect
  • Any questions?
  • Further information
    Website: www.azam.net
    Blog: www.azam.info
    Email: nadeem@azam.net