Selling yourself to merchants
Show of Hands 2 - How many have met more than 2 merchants in last 4 weeks? 1- How many people have met merchants in last 4...
Affiliates Vs Online Marketing Mix Affiliates PPC SEO Email Online Marketing Mix PPC Display Email Online Marketing Mix 5 ...
Know Your Competition PPC Agencies SEO Agencies Offline Media Other Affiliates
Sell yourself & your business <ul><li>Do’s </li></ul><ul><li>Do your research  </li></ul><ul><ul><li>understand merchants ...
Promote Partnership Marketing <ul><li>Merchant </li></ul><ul><li>Future Strategy </li></ul><ul><li>Budgets </li></ul><ul><...
Sell Yourself <ul><li>Speed to market </li></ul><ul><li>Short term opportunities </li></ul><ul><li>Lead generation </li></...
Summary <ul><li>Actively request meetings with your top performing merchants </li></ul><ul><li>Be prepared to pitch for Op...
[email_address] Tel: 020 7793 2440 M: 0787 2333 950 www.Stream20.com Contact Details
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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 1

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Why affiliates should make more of an effort to sell themselves to merchants. (c) Grant Reid, Senior Consultant, www.Stream20.com

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The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 1

  1. 1. Selling yourself to merchants
  2. 2. Show of Hands 2 - How many have met more than 2 merchants in last 4 weeks? 1- How many people have met merchants in last 4 weeks? 3 - How many have met decision makers in last 4 weeks?
  3. 3. Affiliates Vs Online Marketing Mix Affiliates PPC SEO Email Online Marketing Mix PPC Display Email Online Marketing Mix 5 Years Ago Present Day Display Affiliates SEO Affiliates Social Media
  4. 4. Know Your Competition PPC Agencies SEO Agencies Offline Media Other Affiliates
  5. 5. Sell yourself & your business <ul><li>Do’s </li></ul><ul><li>Do your research </li></ul><ul><ul><li>understand merchants priorities </li></ul></ul><ul><ul><li>Offer a solution </li></ul></ul><ul><li>Present new ideas </li></ul><ul><ul><li>Backup with sales volumes </li></ul></ul><ul><ul><li>Business plans </li></ul></ul><ul><li>Pitch for extra commission </li></ul><ul><ul><li>Showcase additional cost/risk </li></ul></ul><ul><ul><li>Suggest trial period </li></ul></ul><ul><li>Set your own targets </li></ul><ul><ul><li>Show case end results </li></ul></ul><ul><ul><li>Benefit to client </li></ul></ul><ul><li>Don’ts </li></ul><ul><li>Turn up without preparation </li></ul><ul><ul><li>Presentation </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Showcase research </li></ul></ul><ul><li>Use the opportunity to present all that's bad with the program </li></ul><ul><li>Expect to get all you want </li></ul>
  6. 6. Promote Partnership Marketing <ul><li>Merchant </li></ul><ul><li>Future Strategy </li></ul><ul><li>Budgets </li></ul><ul><li>Forthcoming Promotions </li></ul><ul><li>RTM Plans </li></ul><ul><li>Product Launches </li></ul><ul><li>Affiliates </li></ul><ul><li>EPC’s </li></ul><ul><li>Margins </li></ul><ul><li>Marketing £ p/m </li></ul><ul><li>Trends </li></ul><ul><li>Opportunities </li></ul><ul><li>Speed to market </li></ul><ul><li>Conversion rates </li></ul><ul><li>Traffic generation </li></ul><ul><li>Applications/widgets </li></ul><ul><li>Data Collection </li></ul><ul><li>Result </li></ul><ul><li>Joined up Marketing Strategy </li></ul><ul><li>Commercial Opportunities </li></ul><ul><li>Cost savings </li></ul>
  7. 7. Sell Yourself <ul><li>Speed to market </li></ul><ul><li>Short term opportunities </li></ul><ul><li>Lead generation </li></ul><ul><li>Idea generation </li></ul><ul><li>Email data base </li></ul><ul><li>Social media </li></ul><ul><li>Offline /online </li></ul>Oil Tankers can’t/won’t change direction easily – this is the opportunity is for Affiliates Merchant Affiliates
  8. 8. Summary <ul><li>Actively request meetings with your top performing merchants </li></ul><ul><li>Be prepared to pitch for Opportunities/New Business </li></ul><ul><li>Know your competition </li></ul><ul><li>Create a PARTNERSHIP with Merchants </li></ul>
  9. 9. [email_address] Tel: 020 7793 2440 M: 0787 2333 950 www.Stream20.com Contact Details

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