Selling yourself to merchants

Show of Hands 2 - How many have met more than 2 merchants in last 4 weeks? 1- How many people have met merchants in last 4 weeks? 3 - How many have met decision makers in last 4 weeks?

Affiliates Vs Online Marketing Mix Affiliates PPC SEO Email Online Marketing Mix PPC Display Email Online Marketing Mix 5 Years Ago Present Day Display Affiliates SEO Affiliates Social Media

Know Your Competition PPC Agencies SEO Agencies Offline Media Other Affiliates

Sell yourself & your business Do’s Do your research understand merchants priorities Offer a solution Present new ideas Backup with sales volumes Business plans Pitch for extra commission Showcase additional cost/risk Suggest trial period Set your own targets Show case end results Benefit to client Don’ts Turn up without preparation Presentation Case Studies Showcase research Use the opportunity to present all that's bad with the program Expect to get all you want

Do’s

Do your research

understand merchants priorities

Offer a solution

Present new ideas

Backup with sales volumes

Business plans

Pitch for extra commission

Showcase additional cost/risk

Suggest trial period

Set your own targets

Show case end results

Benefit to client

Don’ts

Turn up without preparation

Presentation

Case Studies

Showcase research

Use the opportunity to present all that's bad with the program

Expect to get all you want

Promote Partnership Marketing Merchant Future Strategy Budgets Forthcoming Promotions RTM Plans Product Launches Affiliates EPC’s Margins Marketing £ p/m Trends Opportunities Speed to market Conversion rates Traffic generation Applications/widgets Data Collection Result Joined up Marketing Strategy Commercial Opportunities Cost savings

Merchant

Future Strategy

Budgets

Forthcoming Promotions

RTM Plans

Product Launches

Affiliates

EPC’s

Margins

Marketing £ p/m

Trends

Opportunities

Speed to market

Conversion rates

Traffic generation

Applications/widgets

Data Collection

Result

Joined up Marketing Strategy

Commercial Opportunities

Cost savings

Sell Yourself Speed to market Short term opportunities Lead generation Idea generation Email data base Social media Offline /online Oil Tankers can’t/won’t change direction easily – this is the opportunity is for Affiliates Merchant Affiliates

Speed to market

Short term opportunities

Lead generation

Idea generation

Email data base

Social media

Offline /online

Summary Actively request meetings with your top performing merchants Be prepared to pitch for Opportunities/New Business Know your competition Create a PARTNERSHIP with Merchants

Actively request meetings with your top performing merchants

Be prepared to pitch for Opportunities/New Business

Know your competition

Create a PARTNERSHIP with Merchants

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