The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself to Merchants - Part 1

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Why affiliates should make more of an effort to sell themselves to merchants. (c) Grant Reid, Senior Consultant, www.Stream20.com

Why affiliates should make more of an effort to sell themselves to merchants. (c) Grant Reid, Senior Consultant, www.Stream20.com

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Transcript

  • 1. Selling yourself to merchants
  • 2. Show of Hands 2 - How many have met more than 2 merchants in last 4 weeks? 1- How many people have met merchants in last 4 weeks? 3 - How many have met decision makers in last 4 weeks?
  • 3. Affiliates Vs Online Marketing Mix Affiliates PPC SEO Email Online Marketing Mix PPC Display Email Online Marketing Mix 5 Years Ago Present Day Display Affiliates SEO Affiliates Social Media
  • 4. Know Your Competition PPC Agencies SEO Agencies Offline Media Other Affiliates
  • 5. Sell yourself & your business
    • Do’s
    • Do your research
      • understand merchants priorities
      • Offer a solution
    • Present new ideas
      • Backup with sales volumes
      • Business plans
    • Pitch for extra commission
      • Showcase additional cost/risk
      • Suggest trial period
    • Set your own targets
      • Show case end results
      • Benefit to client
    • Don’ts
    • Turn up without preparation
      • Presentation
      • Case Studies
      • Showcase research
    • Use the opportunity to present all that's bad with the program
    • Expect to get all you want
  • 6. Promote Partnership Marketing
    • Merchant
    • Future Strategy
    • Budgets
    • Forthcoming Promotions
    • RTM Plans
    • Product Launches
    • Affiliates
    • EPC’s
    • Margins
    • Marketing £ p/m
    • Trends
    • Opportunities
    • Speed to market
    • Conversion rates
    • Traffic generation
    • Applications/widgets
    • Data Collection
    • Result
    • Joined up Marketing Strategy
    • Commercial Opportunities
    • Cost savings
  • 7. Sell Yourself
    • Speed to market
    • Short term opportunities
    • Lead generation
    • Idea generation
    • Email data base
    • Social media
    • Offline /online
    Oil Tankers can’t/won’t change direction easily – this is the opportunity is for Affiliates Merchant Affiliates
  • 8. Summary
    • Actively request meetings with your top performing merchants
    • Be prepared to pitch for Opportunities/New Business
    • Know your competition
    • Create a PARTNERSHIP with Merchants
  • 9. [email_address] Tel: 020 7793 2440 M: 0787 2333 950 www.Stream20.com Contact Details