My 12 Biggest Affiliate Marketing Mistakes in 12 Years
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My 12 Biggest Affiliate Marketing Mistakes in 12 Years

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Learn from affiliate marketing guru to boost your revenues as an affiliate. Presentation given at A4U Expo London. (c) Nadeem Azam, Azam Marketing, www.azam.net

Learn from affiliate marketing guru to boost your revenues as an affiliate. Presentation given at A4U Expo London. (c) Nadeem Azam, Azam Marketing, www.azam.net

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    My 12 Biggest Affiliate Marketing Mistakes in 12 Years My 12 Biggest Affiliate Marketing Mistakes in 12 Years Presentation Transcript

    • My 12 Biggest Mitsakes in 12 Years
      Nadeem Azam
    • Nadeem Azam
      “Nadeem Azam has been involved in Affiliate Marketing since before the Internet was invented. He’s actually 75 years old but only looks about 14. He’ll be sharing his secrets to eternal youth as well as some amazing insights into the AM. This is a must-see session, learn from someone who has been there, seen it, done it and bought the t-shirt.”
      Kieron Donoghue, here.org.uk, 16 September, 2009
      2
    • 3
    • 4
    • 5
    • 6
      Azam Marketing
    • 7
      Aim
      Save you 50,000 hours
    • 8
    • 9
    • 10
      Will save you having to resort to this . . .
    • Successful people learn from mistakes.
      If we learn from other people’s mistakes, even better!
      11
    • Recently started in the affiliate game? . . .
      Don’t be a plonker
      Like this guy
      Or this guy
      12
    • 13
      Even the best of us make mistakes…
    • 1997 - Mistake 1
      Lack of Clear Vision
      “I’ll set-up beautiful websites, link to books on Amazon.com and Books.com and make money.”
      14
    • 15
      “Built to Last: Successful Habits of Visionary Companies” by James C. Collins and Jerry I. Porras
      • Determine what the Core Purpose of your business is
      • Remind yourself of that Core Purpose every single week
      • Don’t let anything get in the way of pursuing your aims
      • Stick to your Core Values and retain your integrity
      • Be willing to adapt to changing circumstances
    • 1998 - Mistake 2
      Doing Too Many Different Things
      Umpteen websites: books, computer games, videos, CDs
      Too many marketing strategies: SEO, PPC, email, offline
      16
    • 17
      “A jack of all trades is master of none”
      1. Specialise in no more than three marketing disciplines
      SEM is now no longer something that can be picked up in a week. PPC is becoming more complex by the day and it takes years to become proficient
      Become an expert on SEO, PPC, social media, m-commerce, email marketing, domaining?
      2. If build websites, then specialise in one or two types of websites or subject areas
      Your competitors have spent thousands of hours building cashback and comparison shopping scripts
      Specialise in voucher codes, cashback or content? If content, build the UK’s leading site on hatha yoga or what to do in Colchester?
      Hard enough to succeed in one of the most ruthlessly competitive arenas in the history of humankind; don’t make harder by fighting battle on too many fronts like this poor strategist . . .
    • 1999 - Mistake 3
      Promoting Advertisers Paying Low Commissions
      3% on the sale of a £9 CD or DVD is 27p! And it’s not easy to sell one CD or DVD.
      One of these costs 50p 
      18
    • Focus on high ticket items: broadband internet, mobile phones, insurance, utility supplies
      19
    • 20
      Digital products and services usually pay higher CPAs: software downloads, eBooks, dating
      Networks with digital products: oneNetworkDirect, RevenueWire, Clickbank and Click2Sell. Also traditional networks like CJ, TD and AW
      Registry Mechanic via oneNetworkDirect paying 50% commission on £30 sale = £15.
      To earn £15 on the Play.com affiliate program, which pays 2% commission, you’d have to sell over 30 DVDs!
    • 21
      Prioritise companies that pay residual income
      Residual income v. linear income: www.azam.net/residual-income
      Paid on Results UK network has several ‘Customer Base’ programs which pay recurring commissions
      USA networks paying recurring commissions include the likes of Commission River
      Also many independent web hosting, dating and telecoms programs
    • 2000 - Mistake 4
      22
      Not having the right tools
      No internet connection at home, used free subdomain services, relied upon free web hosting
    • 23
      Just like a plumber or carpenter, the superior the tools, the easier and quicker it will be for you to produce the best results
      Sell your TV, cooker and your washing machine if you have to; they are less important than having the best tools for your business
      • Powerful PC
      • Superfast internet connection
      • Two monitors
      • Quality webhosting
      • Top notch software
      - Memorable domain names
    • 2001 - Mistake 5
      Lack of Automation and Delegation
      Not make sufficient use of tools and software to save time
      Doing everything myself
      24
    • 25
      Time is money
      Automate your websites as much as possible
      Buy the best scripts, tools and subscriptions you can afford
      Freeware at Downloads.com and Tucows.com
      Scripts at ResourceIndex.com, Hotscripts.com, ScriptSearch.com
    • 2002 - Mistake 6
      Communications Overload
      Spending half the day answering emails, helping people on IM and chatting on the phone
      26
    • 27
      Developing a reputation for always being available for everybody will not make you succeed in business
      Focus on ROI generating communications
      Use autoresponders, canned responses, voicemail
      Set-up detailed FAQs on your websites to help your customers
      Refer your website visitors to customer support of the merchant(s) you are promoting
    • 28
      Biggest time-waster is email
      Auto-receive emails in Outlook once every three hours
      Set Twitter, Facebook, Linkedin to send notifications once a day
      ‘Bells & Whistles for Outlook’
      ww.emailaddressmanager.com/outlook-bells.html
      ‘Phrase Express’
      www.phraseexpress.com
    • 2003 – Mistake 7
      Pfaffing about on non-work related websites
      Wasting time on unproductive sites
      29
    • 30
      Watching funny YouTube videos, looking at pictures of people’s parties on Facebook or telling friends what you had for breakfast via Twitter will not help your succeed in business
      Avoid playing games. Internet marketing is essentially playing games with real money!
      Monitor your activity online with software such as TimeSprite.com
    • 2004 - Mistake 8
      Believing and trusting everybody
      Affiliate Managers: “Content sites are the way to go”
      31
    • 32
      Have to step back from the situation and make an independent evaluation
      The most effective to make money in affiliate marketing are usually not discussed on the forums, in magazines or at mainstream conferences!
      Cut through the rubbish
      Find a mentor
    • 2005 – Mistake 9
      Not being quick off the mark
      Evolve or die
      Small businesses have massive disadvantages over big businesses; the major advantage they have is ability to react quickly to changing circumstances
      33
    • 34
      Read obsessively about your areas of expertise
      Attend industry conferences
      Study what the Americans are up to – they are often ahead
      Keep an eagle eye on others in your field
      If you spot any potential opportunities (a) mull over it (b) strategise
      If the opportunity is a good one, go into it all guns ablazing
    • 2006 – Mistake 10
      35
      Not Publicising Websites or Business
      Quietly getting on with the job without making a song and dance about things
    • 36
      Most affiliates are too web-obsessed
      Get exposure for your websites and business in newspapers, magazines, radio and TV
      Local newspapers and radio are hungry for content
      Find contact details at www.mediauk.com
      Dragons’ Den Online: www.bbc.co.uk/dragonsden/pitches
    • 2007 – Mistake 11
      37
      Not Asking and Looking for More
      Not asking for higher commissions, voucher codes, competition prizes, etc.
      Focusing on mainstream UK networks
    • 38
      Advertisers often see affiliates as a “cheap” way to generate sales.
      Sometimes significant mark-ups on many products, yet affiliates receive measly commissions
      MediaPost.com, 28 July, 2009: “Big online ad networks have an average profit margin of 45%”
      Affiliate networks typically earn 20% to 30% of the commission value on sales you generate.
      Insist on higher commissions!
    • 39
      Many programs are on multiple networks. Seek network with:
      - highest commission
      • most reliable tracking
      • longest cookie period
      • fastest payment
      • best service
      You can increase your income by 20% + for delivering the same number of leads/sales
    • 40
      Ask for higher tiers, tenancy fees, CPC, CPM
    • Finally…
      41
      MY biggest Mistake ever
      Never let anybody video you without your permission when you are with AffiliateFuture in Barbados . . .
    • 42
    • Any questions?
      43
    • Tomorrow
      The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
      Time: 17:15 – 18:00
      Room: Platinum 4
      44
    • Further information
      Website: www.azam.net
      Blog: www.azam.info
      Email: nadeem@azam.net
      45