Authors attempts to persuade the readers to change their minds or opinions.
Example: persuading a child to eat
some readers may disagree with you.
You need to convince them through persuasive essay.
-Understand the opposing side of the issue
-Observe others’ position about the issue- there are always more than one side of an issue – controversial issues
Take note of what people are saying about the issue – study them – reflect on them
Based on what they say, form your own opinion about the issue
Understand the other side of the argument
Otherwise, readers may think you are biased.
Respect your readers
Separate person from the idea
- good ideas and statements may not only come from educated people
- consider your readers
Build a balanced case
Essay needs to be forceful but nor overwhelming
mention all the points that you want to state
throw in one or two not so important points
argument is fair and balanced
start by agreeing about something
Support your judgments with appropriate evidence and carefully interpret the points or evidence
Evidence support ideas, judgments, or opinions.
Persuade using evidenve from reliable sources (published information, statistics, judgements from authorities)
evidence from experiences and observations are questionable or biased
Interpret the evidence
Good interpretation
Anticipate readers’ reactions
Consider how readers might react to the points proposed.
identify the points which the readers think the weakest.