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All seo foot prints All seo foot prints Document Transcript

  • BACKLINK WIZARDRY By: Jonathan Heusman Jonathan Heusman – www.backlinkwizardry.com Page 1
  • Thanks for purchasing this report! You have personal rights only to this content, and may not resell this report or give it away by any means without the written consent of the author. If it is found you have shared this report, the author will tell your mother and look down at you with a very disappointed look. Or worse… You have been WARNED In accordance with FTC guidelines, I am required to inform you that some of the links in this guide are in fact affiliate links and if you are to purchase from these links I will receive a commission. Thank you for purchasing this report and I hope that you enjoy it and benefit from the content. If you have questions or comments please feel free to contact the author at backlinkwizardry@gmail.com Jonathan Heusman – www.backlinkwizardry.com Page 2
  • TABLE OF CONTENTS Chapter 1: Intro: Welcome To Wizardry School Chapter 2: Backlink Prospecting – What Is It? Chapter 3: How Do We Prospect For Backlinks Chapter 4: The Most Common Backlinking Footprints Chapter 5: Advanced Google Search Operators Chapter 6: Now The Magic Happens - Putting It All Together Chapter 7: Creating Your Backlinks Chapter 8: Conclusion And Additional Thoughts On SEO Author Bio Jonathan Heusman – www.backlinkwizardry.com Page 3
  • CHAPTER 1: Intro – Welcome To Wizardry School Before getting into this course, I suppose I should introduce myself to you. My name is Jonathan Heusman and I have been studying, implementing and learning online marketing for 6+ years now. After dabbling in a little bit of everything, I eventually found that Search Engine Optimization (also referred to as SEO) was my favorite thing to do and I found it to be one of the easiest and at the same time, the most challenging parts of online business. I have ranked dozens of sites on the first page of Google and have even consulted for some large to midsize companies. When I am not working on my online business, I like to watch college sports, play sports, play with my daughter and spend quality time with the wifey. The better I get at my online business, the more I get to do the things I listed above. This is a large part of why I wanted to write this guide. To help YOU get better at your online business. Ultimately, I hope this guide will help others to realize their goals of spending more time doing the things they love. Ok, so on to what this guide is about and why I say that SEO is pretty darn easy. The fact is that SEO consists of 80% to 90% building backlinks to your website. It is that simple. More and more people are beginning to discover that there is nothing magical about it other than just DOING it. Now you might be asking if it is easy, how can it be challenging? The reason SEO is also one of the most challenging parts of your online business is because most people can’t figure out where and how to get the high quality, relevant backlinks that they need on a consistent basis. There are Social Bookmarking sites, article directories, video sites and the like, but those will only get your site so far because EVERYONE knows about them and uses them. As time goes on, my prediction is that these types of links will become less and less effective. Without other consistent sources of high quality and high Page Rank (PR) backlinks, your chances of ranking where you want will go down exponentially. That is where this course comes in. Jonathan Heusman – www.backlinkwizardry.com Page 4
  • With just some basic knowledge, this guide will arm you with the skills and knowledge to create backlinks anytime that you want and from as many different sources as you want. That will just leave the task up to you of implementing what you learn and reaping the rewards of your backlink prospecting. Now I am not much for fluff and filler, so I am not going to drone on and on while you sit there wondering when the real content is going to start, so let’s keep this short and head on to the next section. Jonathan Heusman – www.backlinkwizardry.com Page 5
  • CHAPTER 2: Backlink Prospecting – What Is It? The core fundamental idea of Backlink Wizardry is prospecting for backlinks. Mastering this will be like mastering the arts of wizardry! In a nutshell, prospecting for backlinks is the act of using a search engine (we will be using Google) to discover websites, blogs, forums, guest books and anywhere else that you can think of that will allow you to somehow post a backlink to your website. The real magic of prospecting happens with just HOW we use Google to do it. You might have already prospected in the past and not even realized it. Have you ever searched for something like “my keyword blog”, where my keyword is replaced by a keyword in your niche, in order to find blogs relevant to your niche or keyword? If you have done this or something similar, then you can already consider yourself a junior backlinking wizard! You are on your way. If you haven’t, don’t worry, that example above is the basic idea of what this guide is all about. We are going to be using some serious ninja techniques to find backlinks that 99% of other marketers would never discover. And one point you may or may not already know is that the less backlinks coming from a source, the more link juice each backlink will receive. This is a large part of what makes link prospecting so powerful and so important. A lot of the backlink opportunities you will find will have very few comments on them. Some of them will have dozens or even hundreds already, but every bit of link juice counts. It is just a lot more fun to find the backlink opportunities that have not been discovered by most. With our advanced prospecting knowledge, we will be able to find the real gems that have not been discovered by mere mortals. This is the power of knowing how to prospect for backlinks and what makes it so fun when you find those high value backlink sources. So as mentioned above, typing in a search string such as “my keyword blog” at Google will likely return a number of blogs related to your keyword. This is great, but chances are that these blogs have already been discovered by a whole lot of marketers in the same or similar niches. And since you have not given Google very strict search operators, you will likely have to wade through the results to find Jonathan Heusman – www.backlinkwizardry.com Page 6
  • maybe just 1 or 2 good opportunities to gain a backlink. In truth, a search string like that is really only scratching the surface. We all know how huge and powerful Google is; well doesn’t it make sense that the Google Search Engine has some very powerful search capabilities that we can take advantage of? I am going to teach you just how to use them to prospect for backlinks. You will be amazed at how you can tell Google to search for EXACTLY what you want and will discover sites that you never would have otherwise. I want to give you as much knowledge as I can on effectively searching with Google. It will be a lot to take in, so try not to get overwhelmed. Take notes, print this guide out, highlight important pieces and get ready to discover how you can turn Google into your personal backlink finding slave. Jonathan Heusman – www.backlinkwizardry.com Page 7
  • CHAPTER 3: How Do We Propsect For Backlinks Ok, now we can start getting into the nitty-gritty. In order to prospect for backlinks we need to know 2 basic things. We need to know what a footprint is and how to use advanced Google search operators in our searches. There is nearly an infinite number of combinations using Footprints and Advanced Search Operators to come up with Advanced Search Strings to locate backlinking opportunities. But before we can run, we need to learn how to crawl, so let’s begin. What is a Footprint? In a nutshell, a footprint is a piece of code or a sentence that website scripts have. For an example, let’s say that a person builds a website about bicycle baskets and decides to start a forum for people to discuss their awesome bicycle baskets. Well, they have to choose some sort of forum script to use, such as phpbb, vBulletin or something else. A common footprint that you will see is the “Powered by …” footprint. If the person decides to use the phpbb forum script, there is a footprint in all installations of phpbb, which is “Powered by phpbb” at the bottom of the forum. Every now and then a webmaster will remove this footprint, but this rarely happens. So you may have already guessed now that if you were to search for “powered by phpbb” with Google, you will find a TON of forums running on the phpbb script. You are probably already seeing the power of footprints! Just to summarize further, the footprint for the phpbb forum script is “powered by phpbb”. There may be other possible footprints for the script, but this is the most common one and works very well. For every forum script, blogging script, commenting script, guestbook script, etc… you will almost always be able to find a common footprint to search for. Luckily for you, I have compiled a pretty good size list to get you started, which I share in an upcoming chapter. Jonathan Heusman – www.backlinkwizardry.com Page 8
  • Just knowing how to search for footprints is pretty powerful, but we don’t want just “pretty powerful”, we want to take this to the next level. That is where the advanced Google Web Operators come in. What Are Advanced Google Search Operators? The general population has no idea how to REALLY use Google to its full potential, but then again, they don’t really need to. Internet Marketers however can greatly benefit by using Google to its full potential. And to do this, we need to use Google’s often little known advanced web operators. What these advanced search operators can do is tell Google to search in a certain way in order to narrow down our results and find exactly what we want. We can even use them to find sites that have been changed within the previous 24 hours. One common example of an advanced Google search term that you may have seen is inurl: To use this particular term, pretend your niche is still bicycle baskets. You could use this to find sites about bike baskets that a backlink could be placed at such as blog posts, forum posts, etc. To perform this search, just type “inurl:bikebaskets” without the quotes, into the Google search box. Go ahead and do that now. Look at the 3rd result. It looks like a possible blog post to comment on. In case you aren’t sure how I came to the conclusion that is a blog post, it is because of the date in the url. As you prospect for backlinks more, you will begin to notice these types of things and be able to quickly pick out possible backlinking targets from the search results. Jonathan Heusman – www.backlinkwizardry.com Page 9
  • Clicking on that result, you will see that the post has no comments on it. This can either be a good sign or a bad sign. It could mean that nobody has discovered this post to comment on (good!), or it could mean the blog owner does not actively approve comments (bad!). But making a simple relevant comment will take you just a few seconds and will be an easy backlink if approved. This is not the greatest example as there are not a lot of pages about bike baskets, but you can see from the search, 2,830 results of pages with bikebaskets in the url. Scanning through, most do not look like good backlink opportunities. But that doesn’t bother us because we will be using more advanced techniques to filter out all the rubbish and discover the golden backlink building opportunities quickly and easily. As a side note, you could have also put a space between bike and baskets, so it would be “inurl:bike baskets”. This would return different results and give many more results, so anytime you have 2 words or more in your targeted keyword, you will want to try using different combinations of spaces and no spaces between the words to get even more targeted results. Jonathan Heusman – www.backlinkwizardry.com Page 10
  • There are several more useful advanced Google search operators that we will go over that will take our backlink prospecting to a new level. Knowing these and how to use them is half the battle and by the end of this guide, you will know just that. Once we know about Footprints and Advanced Google Search Operators, we can really start to have some fun by combining the power of the two to create advanced search strings. Before we get to that, I want to give you an awesome starter list of Footprints and advanced Google search operators in the next Chapter. Jonathan Heusman – www.backlinkwizardry.com Page 11
  • CHAPTER 4: The Most Common Backlinking Footprints The following is a list of common footprints that you can use to find forums, blogging platforms, guestbooks and more for your backlink prospecting. Alone these may not seem like much, but when we use these to combine with advanced search operators, our keywords and some crafty thinking, they become very powerful. Nearly ALL of these footprints can be used with your niche keyword(s) to return relevant results. Google puts more weight on niche relevant backlinks and it is just a great way to dig deeper in Google by using keywords. These footprints will help you to locate websites that you can register an account at to drop a backlink, add a url, find directories and more. Use your common sense when looking at the footprints and do a little trial and error to find out what type of results will return for each. MISC Footprints: Register.php captcha nofollow dofollow ifollow.gif related URLs related sites directory advertiser testimonials add url add site add website add your site submit url submit website submit your site Jonathan Heusman – www.backlinkwizardry.com Page 12
  • submit a url submit a website submit a site suggest url suggest website suggest your site suggest a url suggest a site recommended links recommended sites recommended resources favorite links favorite sites bookmarks resources “list *keyword* sites” List of More Specific Footprints This list of footprints will help you to find sites running blog, forum, guestbook and other platforms that can often be used to gain a quality backlink. Forums: Forum discussion boards members join tag group message board bulletin board /phpbb2 Blogs: Jonathan Heusman – www.backlinkwizardry.com Page 13
  • Wp-login wp-admin blogroll blog you must be logged in comments are closed (you will see how to tell Google to not return sites with this footprint) posting closed Add comment post comment leave a comment no comments notify me of follow-up comments make a comment add-blog.php add_blog.php addblog.html addyourblog.asp blog-submission.html blog_submission.html submit-blog.html submit_blog.html Guestbooks: Guestbook http://worldwidemart.com/scripts/ “found at Matt’s Script Archive” guestbook.aspx Wiki’s: Wiki Media Wiki_talk Jonathan Heusman – www.backlinkwizardry.com Page 14
  • Social Network Sites: Bravenet.com “powered by buddypress” ning.com “Powered by Ning” /main/authorization/SignIn /main/authorization/SignUp Big List of Additional Footprints: This list is currently unsorted and contains a mix of blog, forum and guestbook footprints. It will be organized in a future update to this guide. For best results, these should all be used with quotations and can be used with your keywords as well to find sites specific to your niche. powered by wordpress Powered by BlogEngine / Powered by BlogEngine.Net Powered by Blogsmith powered by Typepad powered by scoop Powered by PHPbb Powered by vBulletin Powered by SMF powered by Simple Machines powered by punBB Powered by Tagbox Powered by DRBGuestbook powered by bbPress powered by yabb powered by ip.board powered by invision power board powered by e-blah powered by xmb powered by fudforum powered by fluxbb powered by forum software minibb powered by phorum powered by quicksilver forums Jonathan Heusman – www.backlinkwizardry.com Page 15
  • powered by seo-board powered by ubb.threads powered by the unclassified newsboard powered by usebb forum software powered by xennobb powered by yaf Powered By MyBB powered by icebb powered by javabb powered by viscacha Powered by Pligg Powered by PHPDug Powered by MediaShare Powered by clipbucket Powered by VidiScript Powered by PHPMotion Powered by ClipShare Powered by iVidPlay Powered by iSoftScripts Powered by VShare Powered by Video CMS Powered by PHP Melody Powered by SkaDate Powered by Sharemixer Powered by SocialMedia Powered By ONEsite powered by insoshi Powered by Ning powered by buddypress powered by elgg Drupal Powered Websites Powered by Drupal powered by b2evolution powered by Mephisto comment powered by subtext Powered by s9y comment powered by socialwebcms Powered by ModX powered by Concrete5 powered by Plone Jonathan Heusman – www.backlinkwizardry.com Page 16
  • powered by soapblox powered by Fireboard Powered by ExpressionEngine Powered by KickApps powered by snitz forums Powered by AEF Powered by Beehive Powered by FruitShow Powered By Webs ID Powered by free article directory Powered by Article Friendly Powered by ArticleMS Powered by Article Dashboard Powered by OpenLD Powered by Quicksilver Forums /index.php?action=register CreateUser.aspx?ReturnUrl= RSS Feed Footprints: Submitrssfeed.aspx AddFeed.aspx AddRSS.asp Ping/ RSS_submission_form.asp RSSform.asp?cat Suggest-A-Feed addFeed.do add_feed.php addfeed.html addfeed.php addfeed/ cgi_rss_submission FeedAdd.cfm newfeed.php ping.asp Jonathan Heusman – www.backlinkwizardry.com Page 17
  • ping.php rss-add.html rssform.asp sub_rss.asp submit-feeds.html submitFeed.jsp submit_feed.jsp submitfeed submitfeed.shtml submitnews.php submitrss.php suggest/feed suggest_feeds.asp submit.php submitFeed.aspx AddRSSFeed.jsp Finding Web Directories: Here is a simple formula for finding web directories. Start with one of the words: Add, Suggest, Recommend, Submit, etc… Followed by a keyword or a * (you will learn what the * does in the next chapter) Finished with one of the words: Link, Site,URL, Website, Feed, Blog, etc… This is in no way comprehensive list of Common Footprints as there are new platforms being used every day, new footprints being discovered and thus new opportunities for us. So just always keep your eye out for new footprints that you could use to prospect for backlinks. You never know when you might just hit gold. In the next chapter we will go over the advanced search operators that we can use to search Google more effectively and combine with these footprints to create some seriously powerful search strings. Jonathan Heusman – www.backlinkwizardry.com Page 18
  • CHAPTER 5: Advanced Google Search Operators This will be a quick chapter that will give you the advanced search operators that you can use to really find the some serious backlinking opportunities. But just because it is short doesn’t mean to take it for granted. This could be the most powerful information in this guide once you know how to use it. List of search operators: Site: - this operator is used with a url in order to find all indexed pages for a particular domain. Example: site:yoursite.com Inurl: -this operator is used to search for url’s that contain a specific word or words in it. Example: inurl:bike baskets Allintitle: - this operator is used to search for pages that contain multiple specific words in their title. Exmple: allintitle:bike seats - - this operator is used to exclude results with specific words in them. Example: bikes “post a comment” -nofollow + - this operator is used to include results with specific words in them. Example: bikes “post a comment” +dofollow Jonathan Heusman – www.backlinkwizardry.com Page 19
  • Intitle: - this operator is used to include results with a single specific word in the page title. Example: intitle:bikebags Intext: - this operator is used to include results with specific words anywhere in the page text. Example: intext:bike bags * - this operator is used as a wild card. So if you were to search for “the best *”, the results would come back with any page that was about the best something. Example: “top * toys” This will return results such as top 5 toys, top Christmas toys, etc… ~ - this operator is used to search for all synonyms of the word directly following it. Example: dog training ~advice (this will also search for terms such as dog training instruction, dog training guide, dog training tips etc…) .. - this operator is used to search for a range of numbers. Example: Top 1..99 ab exercises (this will return any post such as top 12 ab exercises) Jonathan Heusman – www.backlinkwizardry.com Page 20
  • Filetype: - this will allow you to search for just a certain filetype such as a .doc or .pdf file. Example: filetype:pdf dog tricks will find pdf files related to dog tricks. | - this operator is used as an OR operator, allowing you to search for keyword1 OR keyword2 Example: best dog tricks|training (Will return results for best dog tricks or best dog training). Now hopefully you are already thinking about how you can use some of these along with the footprints that you now know to create some seriously powerful search strings. If it still isn’t coming together for you, don’t worry. In the next chapter I will be giving you a whole bunch of powerful search string examples that I often use. You will find with the search strings that I show you; it is super easy to make a slight change to them in order to get different results to meet your needs. That is what makes this so fun and rewarding. I would also like to note that Google does have an advanced search page that most people do not know about that utilizes most of these advanced search operators for you. I just find that this is not as flexible or easy to use. This is largely in part because once you come up with a good search string, you can just copy and save it for use in the future. I find this much easier than trying to setup the advanced search again every time at the advanced Google search page. Here is the page address for your curiosity. http://www.google.com/advanced_search Jonathan Heusman – www.backlinkwizardry.com Page 21
  • CHAPTER 6: Now The Magic Happens – Putting It All Together We have now arrived at my favorite part of this guide. We are going to go over a bunch of examples of how we can combine the footprints with the Advanced Search Operators to make some seriously powerful backlink finding search strings. This is what separates the true wizards from the wannabes. And I am here to show you how to be one of the TRUE backlinking wizards. Now pay attention, pull up a chair, grab a beer, coffee, pop or water and let’s get into the goods. Feel free to use any of these to find yourself some backlinks, but I highly encourage you to use these as inspiration for creating your own killer search strings that will magically bring you more backlinking opportunities than you thought possible! Advanced Backlink Wizardry Search Strings inurl:/register.php “keyword” - this will search for registration pages by using the inurl function to look in the url and the register.php footprint. Keyword can be replaced with any keyword you choose to search for specific niches. This will give a broad range of results from forums to guestbooks to web 2.0 sites, and more. TIP: often times I will include an additional keyword such as “forum” or “blog” to show more targeted results. “keyword” blog site:.edu -captcha -nofollow “leave a comment” - this may look complex at first, but it breaks down pretty simple. It will search for sites that contain a blog and the keyword you choose. It will only search for .edu sites. It will exclude any sites that say captcha or nofollow on them and it will look for the words leave a comment on the site. Basically it will find .edu blogs that are able to be commented on. VERY POWERFUL. “keyword” site:.edu “comment” -“you must be logged in” -“posting closed” “comment closed” - this is just a variation on the previous search string. It is important to note that you can change the .edu portion to any other extension such as .gov, .com, info, etc… In the previous example, you may also change blog to a different footprint word such as forum or guestbook or any other number of Jonathan Heusman – www.backlinkwizardry.com Page 22
  • footprints that you learned earlier in this guide. Change things up and find the gold no one else is finding! Some other variations on finding blogs to comment on: inurl:.gov+inurl:blog “keyword” site:.gov inurl:blog site:.com inurl:blog “post a comment” “keyword”+inurl:blog site:.edu site:.edu inurl:”wordpress” + “leave a comment” As you can probably tell, the order of footprints and advanced search operators does not really matter. Go through the footprints and other search operators and see what you can come up with for finding blogs to comment on for backlinks. Before I go on to some more advanced search strings, I want to show you a very cool trick. There is a way to search for recent content in Google. Take one of these search strings and paste them into the address bar and hit enter, then try an advanced search string in the Google search box and you will get back only new results depending on which one you use below. It is a great way to find fresh places to get backlinks from. www.google.com/search?hl=en&q=your keyword&as_qdr=d - posts in the last day www.google.com/search?hl=en&q=your keyword&as_qdr=w - posts in the last week www.google.com/search?hl=en&q=your keyword&as_qdr=m - posts in the last month www.google.com/search?hl=en&q=your keyword&as_qdr=m2 - posts in the last 2 months www.google.com/search?hl=en&q=your keyword&as_qdr=m6 - posts in the last 6 months However, Google also allows you to do this by just using their built in tools which, but not with as much flexibility of the timeframe. After you perform one of your searches, just look on the left and you should see an option for “More Search Options”. If you click that, it should display an option to show results for different ranges of dates. Jonathan Heusman – www.backlinkwizardry.com Page 23
  • Here are some advanced search strings that I would typically use to find forums to leave backlinks. You can find an unlimited supply of Paul and Angela type backlink locations using searches like these. site:.edu “powered by vbulletin” – Searches for forums powered by vbulletin that are on a .edu domain. Could also do “Powered by Invision Power Board” or /phpbb2 or “powered by SMF” for the footprint to see what different results you get. There are other gems from the footprint list you will find as well. inurl:login site:.com “forum” – this searches for sites that have a .com domain that have a login form in the url and are about forum. You could also add a keyword to find more niche specific forums. “keyword” forum site:.gov – this searches for a keyword that you choose, sites with forum in them and on a .gov domain. Additional variations for finding forums: inurl:phpbb2 site:.edu inurl:forum site:.mil “keyword” “powered by vbulletin” inurl:forum inurl:forum.*.edu inurl:forum.*.com “keyword” Just try to get creative. Once you have a good understanding of the pieces and how they work, you can put them together almost a limitless number of ways. Here are some other good search strings for finding Wiki’s, Social Networking Sites and Web 2.0 sites: site:.edu wiki site:.edu inurl:wiki inurl:bravenet.com “powered by buddypress” “keyword” inurl:ning.com inurl:/main/authorization/SignIn inurl:/main/authorization/SignUp Jonathan Heusman – www.backlinkwizardry.com Page 24
  • “powered by elgg” “keyword” inurl:register.php + “powered by elgg” Another great search you can use that I haven’t even added to the footprints, is to search for guest blogging opportunities if you would like to gain backlinks through guest posts. Try these searches. “keyword” “guest blogger” “keyword” “become a contributor” “keyword” “write for us” I tend to use these next ones more for finding content and doing research, but you can find some great blogs to comment on as well. “top 1..99 ways” blog “top 1..99 reasons” blog “top 1..99 list” blog These searches will find list based posts such as Top 27 ways to workout. Of course with each of these advanced searches, you can include a keyword to find list type posts on specific topics. Also, if you want lists that are no smaller than 15, then change the numbers to 15..99. I actually think this is one of the funnest searches, because top lists are always interesting and informative. One more golden nugget of a search you can use is to use a variant of one of the following search string in order to find lists that others have compiled of different backlinking opportunities. Intitle:list “keyword phrase” “list * keyword * sites” "high pr" "autoapprove" “list * keyword * sites” I have not used all of the possible search operators in these examples, but don’t let that keep you from experimenting with the others. I just don’t want to overwhelm you before you even get started. Jonathan Heusman – www.backlinkwizardry.com Page 25
  • My hope is that you can see that this is just scratching the surface of what can be done and how to find as many backlinking opportunities as you could possibly imagine. I am coming up with new advanced search strings every day to find some killer backlink opportunities, and I hope that you will be too. With this knowledge, you can sell backlinking services, build some powerful link juice to your own sites or even sell link packs like Paul and Angela of the Warrior Forum. Whatever you decide to do, the important thing is that you take this knowledge and TAKE ACTION. Jonathan Heusman – www.backlinkwizardry.com Page 26
  • CHAPTER 7: Creating Your Backlinks Ok, I bet you thought I was going to leave you hanging here. Well think again! I know a good majority of people are experienced in creating backlinks on different platforms, but not everybody. Some people may just be experienced in creating forum profiles and blog comments, but not with getting backlinks from Wiki sites. So that is what this chapter will cover. But that is not all. Creating your backlinks isn’t just about the WAY to do it, but also the HOW. Are you going to do it all manually yourself? Or would you prefer to spend a little money on tools that make it faster and easier? Or maybe you want to outsource the creation? It really comes down to personal preference and what fits your situation, so I will just cover some what my experience is in using these different methods of backlink creation. First however, let’s briefly cover the way to create your backlinks for different platforms. I would like to cover the most common, which are posting comments on blogs, creating forum profiles, social bookmarking and posting to/editing wiki’s. Lets begin. Some real quick words first on what to use for your e-mails and names when you must sign up for an account to create a backlink. I typically will create a new email address for any new website or “project”. I will use that e-mail for creating accounts for backlinks. As far as what name to use when signing up for your accounts, I recommend using a pen name or a made up name. There really is no reason to use your real name. And as far as username, I will use a different username for each website or project I am doing backlinking for. Save all of this info in a text file for each of your websites for easy reference. Comment Posting Backlinks: Posting comments to receive a backlink is probably the most widely known way to gain a backlink. But there is a right way and a wrong way to do it. Anybody who has run a blog, has received a ton of ridiculous, gibberish spam comments from backlinkers doing it the wrong way. I wonder to myself why are they even bothering with these comments. Things that I often see are that the comments don’t make sense, they aren’t relevant or they are just Jonathan Heusman – www.backlinkwizardry.com Page 27
  • right in your face spam. These are the WRONG ways to comment on blogs for a backlink. The right way to do it is to at a minimum scan the blog post that you are about to comment on and pick some information out that you can comment on. You don’t necessarily have to read the entire post; just quickly look for something in the post that you can comment about. Once you have found it, make a comment around it that is at least 2 sentences long so it looks like you at least put some thought into it. Doing this will increase your chances of having your comment approved ten fold. I know personally if I receive a well written comment on one of my blogs but I can still see that the comment was made for a backlink, I will approve it anyway. The second thing to take into account when blog commenting is what to put in the name field. Ideally you want to put your keyword anchor text in the name field, but many blogs, especially high ranking ones will see this and not approve your comment even if it is a good comment. If you use your real name or a pen name, your chances will go be much better. However, whether you use your anchor text or your real name is up to you. I tend to use my anchor text on blogs that are lower Pagerank or popularity and I’ll use my real name on high Pagerank blogs. It also helps to scan the comments that are already approved and see if there are any approved that are using keyword anchor text rather than a name. Forum Profile Backlinks: Forum profile backlinks are pretty easy once you have done a couple of them. Chances are that you have joined a forum at some point in your life. Well 99% of forums have the same type of registration process, so once you have registered at one you will know how to register at most others. So once you find some forums you would like to get backlinks from, you will register at them, then you will need to look for your user profile or user settings area or something similar. Inside there are usually one of two places you can post a backlink. An actual URL area for a personal website or an About me section. If it is the URL area, you just enter your url and save your profile. However, if it is the about me section, it can be a little tricky. What is good about the About me section is you can leave a backlink with your keyword anchor text, but there are 3 Jonathan Heusman – www.backlinkwizardry.com Page 28
  • different types of forum code that you could see that have to be used. The key is to look below the about me box or somewhere on the profile pages for the syntax you should be using. Some use “textile” format, some use “forum code” and some use “bb code”. I will provide a text file with the different syntaxes that you can just paste in your keyword and url. You just have to look for the area on the forum page that tells you what syntax to use at each forum. It will be easier to understand once you have done it a couple of times. Once you have left a backlink, it is often helpful to get the url of your profile and bookmark it at a few social bookmarking sites and/or ping it. The screenshots below show an example of what you might see during the forum backlink process. After signing up and logging in, this particular forum had a “Settings” link to edit your profile. After clicking the Settings link, the following page had this menu along the left had side. You click on Edit Profile next. Jonathan Heusman – www.backlinkwizardry.com Page 29
  • Then you should see a edit profile page like this where you can enter in details about you. You want to look for a field allowing you to input a homepage like the top circled field and also a biography or about me section like the second circle below. You can even put two different links in these 2 boxes. Hopefully seeing this visually helps give you an idea of what to look for. Jonathan Heusman – www.backlinkwizardry.com Page 30
  • Social Bookmarking Backlinking: I will keep this one short because it is very simple. When you find social bookmarking sites, all you have to do is register for a free account and possibly verify your e-mail address. Once you have done this, login and look for the button that says something to the effect of “submit story” “submit url”, “post news”, etc… and submit your url for a backlink. Done and done. Wiki Site Backlinking: When you find wiki sites, it is difficult to tell just from looking if it can be edited, so it is up to you to test. Many wiki sites do not even require you to sign up for an account to add or edit pages. When you get to a wiki site, what you want to look for is a button to add pages or edit pages. A common symbol for adding pages is a + sign. A common symbol for editing pages is a pencil. If you can add a page, you can create a page using your anchor text then on that page leave your link. Sometimes I will find a plr article or something to put on the page and then put my link at the bottom. Other wiki sites will require you to register before allowing you to add or edit pages. You will know this is true when you try to add or edit a page, it tells you that only registered users can perform that action. Often times you will find a wiki page that has already had a large amount of links placed on it and in this case I just click the edit button (usually a pencil) and add my link somewhere in the middle of all the other links. Here is a look at a wiki page that I found that I was able to edit. I had to sign up for an account which was very easy. Just look for the create account button. After clicking edit, the below is what you will see. You will see the edit button at the top, the second circle around the globe button will insert the correct linking format that you see circled in the box below it. Just insert your url and link title in place of what is there. Jonathan Heusman – www.backlinkwizardry.com Page 31
  • I hope that this has given you a pretty good idea about ways to create your backlinks for these different platforms. If you have any questions or confusion still, feel free to contact me and I will do my best to help. Now let’s get into how you can make all this backlinking a little bit easier. Some of the backlinking can be automated, but the tools that do the best job are a big investment. That is not to say that they are not worth it if you are ready to make the investments in your business. More Efficient Backlinking: There are not any tools out there that I know of that will make this whole process of finding the backlinking opportunities and posting to them automatic. But there are some tools that will help and automate some parts of it. I will cover three of what I consider the best below. Scrapebox: This is probably the best tool out there to scrape websites using the different advanced search strings you have learned in this guide. You can enter an Jonathan Heusman – www.backlinkwizardry.com Page 32
  • advanced search string and several keywords and this tool will scrape thousands of websites for you from Google, Yahoo and Bing. This tool also has a built in blog commenter in which you can create spun comments and tell it to automatically post on a huge list of scraped blogs. It usually will have a pretty good success rate. Personally I use this tool the most when using the techniques in Backlink Wizardry and I highly recommend it. It has a ton of other great built in tools such as a pagerank checker, proxy scraper, RSS Submission, a trackback poster and a whole lot more. Scrapebox costs a onetime payment of $97 and receives updates pretty often. It is a very powerful tool as you learn how to use it. Check out the sales page at the following link: http://www.backlinkwizardry.com/scrapebox SENukeX: SENukeX is a very powerful piece of SEO software that is being used by a ton of marketers who absolutely love it and. You will find a ton of success stories from those who use it. However, it is a very expensive piece of software that a lot of people just cannot afford, coming in at a hefty $147/month unless you can find a coupon or special link to get it at $127/month. On the plus side, there is a 14-day trial period to check out the software and see if it is for you. SENukeX is more of a full on SEO solution than just a tool to implement the techniques in Backlink Wizardry. You can easily setup advanced linking plans such as LinkWheels and Link Pyramids. SENukeX will automatically post to dozens of social bookmarking sites, web 2.0 sites, forum profiles, article sites and more. It can be setup to automatically create the links in the different advanced linking formats and will run everything completely automated including account creation. It truly is a powerful tool, likely the most powerful SEO tool on the market. One of the great features of SENukeX that really complements the techniques in Backlink Wizardry is that you can add forums to the forum profile module of SENukeX and it will automatically create the accounts and post your links. So by using the techniques you’ve learned here you can compile dozens or even Jonathan Heusman – www.backlinkwizardry.com Page 33
  • hundreds of forums to add to SENukeX and have it automate the entire process of creating your backlinks. Being that forum profiles have been a very effective SEO technique for a while now, this is very powerful. I would not recommend SENukeX for this alone, but if you are searching for a fully automated SEO solution, this is the tool you want to take a really good look at. It is a big investment in your business, but if used correctly, can be worth more than its weight in gold so to speak. Check out the sales page here: http://www.backlinkwizardry.com/senukex I only recommend SENuke if you are ready to utilize it to add some serious backlink building power to your link building campaigns. Article Marketing Robot: Article Marketing Robot is the most powerful article submission software out there. A couple of the really cool benefits of Article Marketing Robot are that you can add your own articles to the already huge list of article sites to submit to and you can also add wordpress blogs that it will automatically post to for you. This pairs well with the techniques in Backlink Wizardry since you now know how to look for the article directory footprints and find new directories to add to this tool. I have not personally used this tool very much, but anytime I have decided to search for what a good article submission tool would be, Article Marketing Robot is always the one that I see the most praise for. Submitting your articles to article directories has always been a great form of backlinking and this tool makes the tedious task of creating article directory accounts and filling in all of the article forms super simple and super quick. Almost hands off really. If you would like to check out Article Marketing Robot, head over to: http://www.backlinkwizardry.com/articlemarketingrobot Jonathan Heusman – www.backlinkwizardry.com Page 34
  • In my opinion these are not only 3 of the top SEO tools on the market, but 3 of the best SEO tools to complement the techniques in Backlink Wizardry. If you decide to check any of them out, you will not be disappointed as long as you take the time needed to learn how to use the tool efficiently and then you actually DO USE IT. Automation tools such as these are always great to help you get more done in a shorter amount of time, but if you can’t afford to invest in one, you can still do all of the things that they do manually. So don’t let it stop you. Taking action however you can is the biggest thing you can do. Outsourcing: One other thing that you can do is to have the backlinking done for you by outsourcing the work. There are several sites to hire outsourcers or VA’s (virtual assistants), but ODesk is probably the most popular out there. You can find outsourcers who will work for as low as $1.00/hr creating backlinks for you. However, the old adage of you get what you pay for typically holds true with outsourcing. It can often be difficult to find a reliable, smart, hard working worker for that low of pay who is also fluent in English. However, if you do find a worker that does a good job, is trainable and speaks very good English for a couple bucks an hour, you will want to hang on to them. Just be aware if you decide to try outsourcing, there is a right way and a wrong way, and if you end up doing it the wrong way you could burn through a lot of money with not a lot to show for it. Training for how to properly hire outsourcers is out of the scope of this guide. However, if you decide to check out the membership site you are about to find out about, there will be some outsourcing training in there to teach you about the do’s and don’ts of outsourcing. I also know a good friend of mine, Jason O has a great product on outsourcing available that covers all of the do’s and don’ts of outsourcing. Including how and where to find outsourcers, how to list your jobs to find the best workers, how to interview potential workers, how to train your workers and how to get the most bang for your buck when outsourcing. Jonathan Heusman – www.backlinkwizardry.com Page 35
  • You can download a free report from him to get an idea of what he teaches at http://outsourcingautopilot.com/ If you like what he teaches, I highly recommend that you check out his full course on outsourcing the correct way at: Outsourcing Autopilot Outsourcing Autopilots has over 50 videos and over 150 documents to teach you and assist you in outsourcing your business so that you have more free time to do what you want to do. It will teach you not just how to outsource backlink creation, but every facet of your business if you would like. I highly recommend Jason’s product to learn how to outsource right. Jonathan Heusman – www.backlinkwizardry.com Page 36
  • CHAPTER 8: Conclusion And Additional Thoughts On SEO An additional trick I like to use is to search for competitor sites that are ranking very well and see how and where they are getting their backlinks. An easy way to do this is to head to www.backlinkwatch.com and type in the URL of your competitors site. This will return a list of their indexed backlinks and you can check them out and see if you can grab a backlink from their sources as well. Now to dig a little deeper, you can search for footprints on these pages that you can use in your advanced search strings. Do this by looking for words in the footer or special wording on the pages that look like they might be in every installation of whatever CMS they are using. Another trick that I like to use is that if I find a blog that has a very large number of backlinks on it, I look for a generic type of keyword one of the backlinks is using and use that as a footprint to use in my advanced search strings. So for instance, say you notice “forex guide” as a backlink keyword. Take that and try using it in a search such as inurl:blog “forex guide”. There is a good chance that someone or some company has used that backlink text on a number of sites to gain backlinks, and now you can piggy back off of their hard work and find all of the backlink opportunities from the same sources they used. Now you might be thinking that finding backlinks like this will be very time consuming, but you don’t have to try to do 100 per night. The most important things in backlinking are consistency and quality of backlinks. If you can use these methods to get 10 to 20 good backlinks per day or every other day, then Google will love you for it because it will look natural and will consistently grow the backlinks pointing to your site(s). Of course if you want more, you can always purchase tools or outsource this work for pretty cheap at places like Odesk as we discussed above. The key as always is that you take action! And take your newfound wizardry knowledge to make some magic happen. Jonathan Heusman – www.backlinkwizardry.com Page 37
  • I don’t want to get too far away from the core of this guide as I have already given you a lot of actionable information. But I would like to continue helping you succeed with your SEO activities. There are a lot more SEO techniques to learn and what you have learned in Backlink Wizardry gives you an amazing core of knowledge. Knowing what you know now, it will be much easier to build off of this and understand more advanced techniques that I can teach you and share with you. For that reason, I have created a membership site in which I will be sharing all of my best SEO knowledge, resources and secrets. I will also constantly share new advanced search strings that I find to be effective, access to exclusive SEO training and products and best of all you will be part of a community of marketers learning and sharing how to dominate the SEO game. Since you trusted me enough to purchase Backlink Wizardry, I want to give you a special opportunity to just check out and see if the membership is even for you. I would like to give you a 30-day free trial just as a thank you. If you want, you can just go in the membership, snag some free downloads and then cancel your membership, but I hope you will be smart enough to at least give it a chance and really try it out. The biggest value of a membership forum is the community that you can share with, learn from and build relationships with. I can guarantee that the Backlink Wizardry membership will take your SEO skills and knowledge to a new level and if you use that knowledge it will take your SEO results to a new level. Head over to the membership signup page and grab your 30-day free trial to check it out for yourself: Jonathan Heusman – www.backlinkwizardry.com Page 38
  • Thank you for purchasing Backlink Wizardry and even reading it all the way to the end. I hope that you have gained at least a little bit of knowledge that you didn’t have before and feel more equipped to go out and build some high quality backlinks. Now get busy and use what you have learned! Sincerely, Jonathan Heusman www.backlinkwizardry.com Jonathan Heusman – www.backlinkwizardry.com Page 39
  • Author Bio: Hi, I am Jonathan Heusman, I am a regular dude trying to make a living online just like you. I have been working at internet marketing for over 5 years and have done a little bit of just about everything. I have successfully built niche sites, flipped niche sites, flipped domains, written ebooks, built e-mail lists and learned the ins and outs of Search Engine Optimization. Out of everything, to me, Search Engine Optimization is the most interesting and funnest part of online marketing. Whether it is on-page or off-page SEO, the intricacies and the art of it are what I love about it most. Not to mention watching your websites rise through the rankings as you work on your SEO campaigns. In my personal life, I received a Bachelor’s degree in Civil Engineering and have worked as a civil engineer for over 6 years. Recently I have decided to truly be happy, I must follow my true passion of building an online business. In doing so, the most important things to me are to be able to support my family and to help other people achieve whatever it is that their true passion is. I have been happily married to my wife Mari (Mar-ee) for 3 years and we had our first baby girl in the Summer of 2011. Having the opportunity to work at home and spend more time with my family has become my highest priority since the birth of our new baby girl. I know there are a lot of other people out there just like me trying to be successful online. If I can help even one of them, I will know that I made a difference. My hope however is that we can all rise up and reach our goals together. If there is anything that I can do to help you achieve your goals, I will try. So feel free to send me an e-mail, if even just to talk about something random. backlinkwizardry@gmail.com I hope this finds you well and have confidence in yourself to achieve your goals and follow your passions. See below for a picture of yours truly just in case you were curious. ☺ Jonathan Heusman – www.backlinkwizardry.com Page 40
  • Myself, my wife (Mari) and the dog (Eli) At The Ocean! Jonathan Heusman – www.backlinkwizardry.com Page 41